The World Wide Fund for Nature was established on1961September 1 1 day, formerly known as the World Wildlife Fund, with its headquarters in Switzerland. Its purpose is to urge all parties concerned to pay attention to the threat to the natural environment through organization, publicity and education, and to obtain worldwide spiritual and material support as much as possible, and put these support into action on the premise of science, so as to provide funds and technology for wildlife protection projects around the world.

The mission of WWF

The mission of WWF is to stop the deterioration of the natural environment of the earth and create a bright future in which human beings live in harmony with nature. Committed to:

1, protecting the world's biodiversity;

2. Ensure the sustainable utilization of renewable natural resources;

3. Promote actions to reduce pollution and wasteful consumption.