As a new business opportunity, online education has aroused widespread public concern. If online education is not fulfilled, it is a castle in the air and an illusory bubble. The data shows that the number of users in online education industry has increased from140,000 in 20 16 to 423 million in 2020, and the market scale has expanded from 22180,000 in 20 16 to 500 billion in 2020. As we all know, course fees are the core profit model of many educational institutions. What about online education?

Online education also has various profit models. This paper summarizes the four most common profit models of online education platform.

1. Settlement fee. That is, after the online education platform is built, educational institutions are invited to settle in, and then a certain amount is charged as the settlement fee, but it will not affect the final turnover and consumption of the institutions. This charging method is beneficial to educational institutions with sufficient customers, which is equivalent to saving some funds. But when there are not many customers, it is undoubtedly a loss. But for the online education platform, it is a model without much risk. As long as the number of institutions continues to increase, it will bring a steady stream of benefits.

2. paid courses. On many online education platforms, courses are not free, but you need to pay for them. Although the price is not very expensive, that is, between 200 and 800 yuan, many courses are shoddy, which has a great impact on the credibility of the platform.

3. Commission fee (teacher). Teachers can register and sell their own courses on the platform, but they need to pay a certain commission fee when registering, and the proceeds from the subsequent sales of courses belong to the teachers themselves. However, the conditions of this income model are harsh. On the one hand, it is necessary to attract enough customers for the platform, otherwise no teacher is willing to register; On the other hand, it is the teaching quality of teachers. If the quality of courses sold by teachers is not very good, it will lead to the loss of a large number of customers on the platform, which is not worth the candle.

4. Renewal fee. Free courses will be opened in the early stage of the platform, and the key content will be charged. At this time, if the customer thinks the content in front is wonderful, he will naturally pay. If you think the content is not good, it will be blocked from the beginning. This profit model will not have any impact on the credibility of the platform, so it has become the most extensive profit model.

I hope you can keep your eyes open when choosing an online education platform, and then choose after careful consideration, so as to find an education platform that really suits you.