Wechat business usually refers to a business model in which personal agents sell products through social media and other channels. Cardamom is mainly sold and promoted through social media platforms such as WeChat. However, it is worth noting that the product quality of WeChat merchants is uneven, and consumers need to be careful when purchasing. The brand Niuxinpuzi has certain characteristics in product research and development and personalized service. They cooperate with many scientific research institutions at home and abroad to build the vanguard of domestic cosmetics research and development. Provide one-on-one skin care guidance to help consumers solve skin problems. However, these cannot completely guarantee the quality of products.