The "Thirteenth Five-Year Plan" of educational informatization adheres to the core concept and application drive of the deep integration of information technology and education and teaching, and emphasizes the promotion of educational equity and improvement of educational quality by means of information technology.
In fact, when the "Internet" came, as the first industry connected with the Internet, information technology has had a revolutionary impact on education.
According to Analysys monitoring data, in the first three quarters of 20 17, the overall transaction scale of online education market in China reached 7142 billion yuan, up 27.3% from the previous month and 50.9% from the same period last year. China has become the largest online education market in the world.
The deep integration of tradition and innovation has been upgraded to a trend.
In this context, more and more enterprises have turned their attention to this field. As the largest operator of educational information mining and integration in Hunan, Hunan Wu Fang Education Technology Co., Ltd. (hereinafter referred to as "Wu Fang Education") is a well-known enterprise with an early insight into this trend. Its growth history is also the epitome of the development of the whole education industry. Is it the market?
At the beginning of the five-party educator-school exchange business, there were dozens of enterprises entering the home-school exchange market in Hunan Province, but the business model of most enterprises was to provide general home-school exchange information for parents, and the low-quality service and simple information content could not meet the needs of schools, parents and students.
Therefore, Wu Fang Education has positioned itself as a content innovator in the field of home-school communication, devoting itself to providing timely and rich information content for schools, parents and students, and becoming a real educational demand service provider, rather than a simple subsidiary of basic telecom operators.
Since 2005, Wu Fang Education has chosen a completely different mode from other home-school communication information service enterprises, sending information officers to the school to collect all kinds of information from the school, and transmitting it to parents through the home-school communication SMS platform and the "Education" APP platform, which has won unanimous praise from teachers and parents.
As China's economic and social development enters a new normal, the demand for talents presents new characteristics and new requirements. During the "Thirteenth Five-Year Plan" period, it is necessary to improve students' ideological and moral level, cultivate students' innovative and entrepreneurial spirit and ability, enhance students' practical ability, shape their academic physique, improve their cultural literacy, improve their ecological civilization literacy and improve their comprehensive national defense quality.
In this regard, Wu Fang Education has been operating for more than 0/0 years. On the basis of mastering a large number of user dynamic information, user needs and other data, as well as long-term tracking and in-depth understanding of the market, it has promoted the deep integration of traditional business and new business since 20 15. Traditional business improves service quality through new business, and new business quickly enters the market relying on traditional business. At present, it has a professional product service development and implementation team, mainly including social practice in primary and secondary schools.
At present, the state has continuously increased its support for education informatization and quality education, and introduced policies to encourage schools to purchase services from society and enterprises, and increased investment in education. It can be seen that Wu Fang's education has grasped the industry trend, and its development potential is generally promising.
Industry profits drive the growth of K 12, and the scale is expected to reach 880 billion US dollars.
The data shows that the total number of primary and secondary school students in China is between180,000-200 million, and the student group of K 12 is very large. Moreover, with the liberalization of the two-child policy, the new population continues to export new users for K 12 education, and the average annual family education consumption expenditure increases year by year. The future trillion-dollar market size is worth looking forward to.
In addition, Deloitte's research report shows that the overall scale of the education industry will continue to double in the next five years, from 1.6 trillion yuan in 2065 and 438+05 to about 3 trillion yuan in 2020, with a compound annual growth rate of 12.7%.
Among them, the current K 12 education market is about 500 billion yuan, and it is expected to reach 880 billion yuan by 2020.
On the other hand, Wu Fang Education has been deeply involved in the education industry since its establishment, and has a unique competitive advantage in terms of user resources, information acquisition, sales channels, management mode and talent reserve. Driven by the interests of the industry, it has provided strong support for its subsequent development.
At present, the services provided by Wu Fang Education have covered more than 90% of the home-school exchange market in Changsha, and more than 50% of the schools in the home-school exchange market in Hunan Province have expanded their business coverage outside Hunan Province.
At present, Wu Fang Education has completed market research in Sichuan, Fujian, Hebei and other regions, initially cooperated with a company in Sichuan on related business, and carried out a small amount of business in some cities in Sichuan.
At the same time, the wide application of technologies such as cloud computing and big data in the education industry has further released the space for industrial development.
Facing the inevitable trend of industry informatization development, Wu Fang Education will focus on the education service needs of primary and secondary school students, and strive to build an advantageous education service ecological chain with "all-round and multi-level education needs outside the classroom" as the core based on the "online and offline" O2O operation mode, so as to realize the interaction between home and school.
After years of practical experience, Wu Fang Education has now formed a research and development system with the Internet technology research and development department as the core, and each module group cooperates with each other and develops together. Therefore, in the process of service education, we should use the Internet, information technology and big data technology to improve the implementation efficiency, enhance the user's viscosity and improve the user's satisfaction, so as to strengthen the information service industry, improve the "knowledge practice" quality education system and improve ourselves.
In addition, public information shows that the comprehensive operation service of educational information and the comprehensive service of knowledge, practice and education provided by Wu Fang Education are becoming more and more perfect.
Among them, the comprehensive operation service of educational informatization includes seven services, such as educational APP, cartoon characters, school personalized information development, safe campus, creative cultural city and campus. At present, Education APP is the largest and most frequently used educational mobile Internet in Hunan Province.
In the future, education, as the foundation of national rejuvenation and social progress, must meet new major development opportunities under the value-added Internet. Wujiao continues to adhere to the business philosophy of "integrated education and service education", and provides timely and accurate information and rich content for students, parents, teachers and schools in the K 12 stage by means of information technology, so as to realize the sharing of educational information with schools, teachers, parents, parents and students.
According to the 13th Five-Year Plan for National Education Development of iResearch, 2019465438+200 million yuan, the online education market in China is expected to grow by 22.9%.
In the next few years, the online education market in China will continue to decline year-on-year, but the growth momentum is stable. It is estimated that it will reach 2727 1 100 million yuan in 20 19.
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