When you decide to use WeChat to recruit students, you should be prepared to give up your private space and regard it as a window for your introduction, a channel for the spread of school culture, courses and characteristics, and a tool for your publicity. You can also apply for an official WeChat account and turn it into an online micro-network school. When setting up personal data, the name and avatar should be real and specific, and the name or avatar of the school or individual should be used. Personalized signatures and friends circle content should always be related to enrollment. The purpose of doing this is to let everyone who adds you know what you do quickly and clearly, which is the first step of self-recommendation.

Second, the circle of friends with high conversion rate is like this.

The elements of the circle of friends are all ready, and how to send a circle of friends is the key to enrollment transformation.

According to official data of WeChat, 80% of people read the news of friends circle, and many people open their friends circle several times or even dozens of times every day. However, as a nearly free enrollment platform, we have observed that the circle of friends of many training institutions is almost spontaneous, and we have never thought about what the users will think or do after seeing it.

Friends circle content framework:

1. Define the content and value of the course.

Attract users' attention

3. Create an atmosphere of scarce courses

Step 4 give purchase instructions

5. Adjust according to the conversion.

This framework also determines the specific content of the organization's circle of friends, and the organization can even edit the whole set of copywriting first. Let's take the institution of further education as an example to illustrate.

(1) Organization introduction.

Institutions can first publish the introduction of the main training courses and list the value of the courses. Usually, the probability of users buying directly after the first circle of friends is not high.

(2) Attract users' attention and arouse curiosity.

Higher education institutions can publish a collection of topics that teachers have bet on in previous years. Finally, ask a question in the comments section. If parents and students need it, they can arrange teachers to make a list of this year's betting questions and comment or praise them if necessary.

Tips: When you see the target users in this circle of friends, you will be attracted and your curiosity will rise. Institutions can also add a circle of friends and send a screenshot of comments from a circle of friends to create a situation in which parents and students are eager to demand. Here, many parents will return to your circle of friends, and the first circle of friends sent before will be carefully watched.

(3) Create an atmosphere of curriculum shortage.

Institutions should add another weight before users buy courses to create an atmosphere of scarce courses. All time-limited things will make people feel the urge to buy. When sending this circle of friends, the organization can clearly state that this course is limited, or send the above betting slip when purchasing the top courses.

(4) Issue purchase orders.

In the case that the previous steps are smooth, the purchase instruction is given. This circle of friends can clearly tell users what the original price of the course is, how much the activity only needs now, and give clear purchase instructions.

Tip: Give the organization some tips. In fact, it is widely used in e-commerce group buying and group buying behavior, and can also be used in course purchase. You can use the group function of American reading education marketing department to do it. The organization set the price and number of people in advance and selected the simulation group. Even if the number of participants is insufficient, the system will simulate the "anonymous buyer" to fill up the group randomly within 1 hour before the end, and sell it to users at the group price.

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