Personal work summary of marketing post model essay 1
I. Marketing work:
Make full use of "big data" to extract favorable information. Be sure to contact customers who spent the same period last year in advance, and keep in touch with new customers while maintaining old customers. Always adhere to the customer orientation of agreed customers, constantly expand the agreed customer base, and cultivate loyal customers and repeat customers. New contracts were signed throughout the year 12 sets.
Strengthen the development of membership channels. Actively guide individual travelers to pay attention to our hotel by scanning the QR code and register as a member. A total of 253 official website and WeChat members were added throughout the year.
During this year, I visited hotels and office buildings at all levels many times to understand the company changes in the surrounding office buildings and hotel conference markets. By visiting the surrounding office buildings, it is convenient to find potential agreement customers at any time. At the same time, by visiting hotels at all levels, it is convenient to learn from each other's successful experiences and expand our value-added services; Compare and find the shortcomings of each hotel and reflect on yourself.
After the consumer goods were updated in the guest room, through the interactive investigation between the department and the WeChat group in the building, after brainstorming, new varieties of drinks were replaced and convenience foods were added. The current marketing situation is good.
Second, the service work:
Always pay attention to online evaluation, summarize and analyze the comments and use them. In view of the bad reviews in online reviews, follow up the investigation, try to get in touch with the guests, ask them about their specific situation, appease them and try to solve them.
Continue to pay attention to consultation and strengthen communication with guests who arrive at the store. Strengthen contact with guests through consultation, birthday greetings and in-store visits. We also revised the consultation and added a voting column, so that we can more actively solicit guests' opinions on the hotel and intuitively understand the needs of guests for room supplies.
Under the guidance of the department manager, modify the breakfast coupon, indicate the meal time and the standard of free coupons for children's meals, so as to facilitate guests to know the necessary information through breakfast coupons.
Third, the management work
With the authorization of the department manager, the direct connection between Qunar.com and Ctrip.com was completed. And coordinate all parties to solve the follow-up problems of the direct connection system. After the order is directly connected, the step of manually entering the order at the front desk is omitted, and the work efficiency is improved.
According to the manager's instructions, establish the handover record of the reception post at the front desk, clarify the handover of office supplies and the supplies of the front desk guests, as well as the handover of duty matters and matters that need to be handed over, and standardize the handover process. At the same time, the notice to guests was added to the check-in confirmation form, which clarified the rules of no smoking, safe use of electricity, notice of staying in the room, and asked the guests to confirm and sign, which reduced the risk of the hotel.
We completed the annual verification of WeChat official account, and began to use the customer service function of WeChat official account to find and reply to the inquiries of WeChat members at the first time.
After the business tax is changed to value-added tax, it will provide intermediary units with relevant certificates of the qualifications of general taxpayers of value-added tax in the construction industry, and urge all units to provide corresponding qualifications, so as to facilitate the issuance of special invoices for value-added tax and tax deduction.
Accompany the leaders of the HKTB to review the star qualification of our hotel, and gradually rectify the problems found in the review.
Strengthen the assessment of the work quality of department employees, and regularly supervise whether the gfd, tooling, hospitality etiquette, civilized language and service attitude of each position at the front desk and floor are standardized. Pay close attention to the working status of employees at any time to ensure that every employee can face every guest with the fullest enthusiasm and best service.
Four. Work plan for next year
1. Strengthen the monitoring and investigation of the surrounding hotel market, make analysis according to the market survey results, and assist the department manager to judge whether it is necessary to adjust the current price. And complete the subsequent price adjustment.
2. Strengthen hotel safety, hotel safety management in various meetings and special periods, strengthen inspections, discover and eliminate potential safety hazards in time, and ensure the safe operation of the hotel.
3. Be more active in marketing, always be alert and not relax. Continue to strengthen the maintenance of customer relations. While maintaining old customers, we will expand new customers, study new marketing methods and strive to innovate. Constantly expand the number of agreed customers and pursue maximum benefits in stability.
4. Continue to improve the departmental value-added project library, sort out value-added projects, conduct market research, select projects according to the research results, and launch them in due course.
Looking back on this year's work, I feel extremely fulfilled. Thanks to the cultivation and trust of building leaders and department leaders, I have been fully trained, accumulated experience, improved my working ability and realized the value of my life. I also thank all my colleagues for their cooperation and support in my work. I hope that in the new year, we can work together to create brilliance. Thank you.
Summary of personal work of marketing post model essay II
In 20__ _ _, our county rural power company focused on improving the ability of power supply stations and employees to crack down on violations, focusing on anti-violation of marketing services, cutting into the whole process of marketing service management, striving to create a standardized management system, establishing and improving rules and regulations, strengthening supervision and guidance, implementing preventive measures, and eliminating hidden dangers, which made our county rural power marketing service anti-violation work achieve initial results. Now our main practices are reported as follows:
First, strengthen education, raise awareness and improve anti-violation ability in learning.
To improve the ideological level of employees, we must strengthen education. First, pay attention to the education of managers. At the beginning of September, the bureau held a meeting of key personnel above the group leader (including the group leader of power supply station). Director Wang Caiping made a mobilization report of "strengthening confidence, changing work style, striving for practical results, strict management, completing tasks and creating new achievements", warning employees: "Everyone should have a sense of crisis and can't cook frogs in warm water, which will only lead to death unconsciously in comfort."
Deputy Director Xiao put forward that the idea of our marketing service work is to "pay attention to the construction and implementation of the standard system, focusing on strict management and anti-violation". In order to deeply understand the working ideas of the bureau leaders, we printed out the reports of the two directors and distributed them to each manager for study. The second is to strengthen the education of all staff. Hold every staff meeting, study the Detailed Rules for the Implementation of Anti-violation Reward and Punishment for Marketing Services of Changde Rural Power Administration (Trial) one by one, and distribute the Marketing Service Learning Manual and anti-violation to everyone, which can be carried around, often studied and deepened. Special posters on anti-violation have been specially produced in various publicity columns, and all rural power employees have signed more than 200 "No Violation Commitment", each of whom has written no less than 800 words of learning experience. Every month, all staff will carry out a special campaign against violations of marketing services, summarize the anti-violation work of marketing services last month and arrange the anti-violation work of marketing services next month. By strengthening education and learning, employees' understanding of the concept of strict management of enterprises by provincial companies has been improved, and their ability to fight against violations has also been improved.
Two, strengthen guidance and supervision, improve the awareness and ability of marketing service personnel to crack down on violations in practice.
1. Take resolute measures and tough measures to crack down on illegal marketing services seriously and cruelly. Strict management is the most direct, effective and fundamental anti-accident measure for power enterprises. The key to implementing strict management is to strengthen the supervision and handling of marketing services in power supply stations. After the promulgation of Rules for Rewarding and Punishment of Marketing Service Violation of Changde Rural Power Administration, combined with the actual situation of our hospital, Linli Rural Power Company issued Rules for Rewarding and Punishment of Marketing Service Violation, which stipulated 7 kinds of minor violations, 19 kinds of general violations and 12 kinds of serious violations, and increased the joint liability punishment for the director and deputy director of the power supply station, that is, the director gave the same economic punishment as the violator. After the Deputy Director worked out the detailed rules for the implementation of rewards and punishments, we began to conduct monthly anti-violation supervision of online marketing services in August, and investigated and dealt with general violations 19 and serious violations 1, handled 20 responsible persons and joint and several responsible persons, withheld wages of 3,300 yuan, dismissed 2 persons, and issued 4 issues of Notice on Anti-violation Supervision of Marketing Services.
2. As the saying goes, "Practice makes true knowledge." At the same time of supervision, according to the problems and hidden dangers found, guide the power supply station and marketing service personnel to take corrective measures, and constantly improve the awareness and ability of marketing service personnel to prevent violations in practice. For example, in order to solve the problem of irregular contract management, more than 200,000 copies of the Rural Customer Power Supply Contract were printed at a cost of 48,000 yuan, and each company was equipped with a special seal for the power supply contract and issued a power of attorney to guide the power supply company to re-sign the Rural Customer Power Supply Contract with all customers, thus eliminating the phenomenon of sending electricity without signing a contract. In view of the behavior that the electricity fee collectors don't send it to the bank on a daily basis, all the electricity fee collectors are required to generate a daily report of electricity fee collection every day, so that the accounts are consistent and deposited in the bank in time, registered in the electricity fee diary of the power supply station, and checked and signed by the electricity fee administrator. In addition, a unified electricity accounting check card is made to check the actual situation of customers and administrators paying sodium electricity bills on a monthly basis, and a unified pressure loss data copy card is issued to copy relevant data every month. It took 50,000 yuan to unify the clothes of 25 window service personnel, each of whom issued two sets of spring and autumn clothes, and spent more than 30,000 yuan to buy more than 200 sets of work clothes and make more than 200 badges.
Summary of three people's work in marketing post model essay
Time flies like an arrow. Looking back at the company for nearly half a year, I always spent it unconsciously. I have benefited a lot from my work. My main place of work in the first half of the year was Guangzhou Sales Department. Now I will summarize my work as follows:
First of all, personally. I am very grateful to the company for giving me a stage for learning and progress, and thank you for taking care of me! Over the past six months, I have learned a lot of product knowledge, but the world of agricultural resources is rich and colorful, and what I have learned is only insignificant, and I still have many problems and deficiencies.
Secondly, as far as the overall situation of the company is concerned. Due to the constant changes in the market this year, the company's performance in the first half of the year is not very satisfactory, which is also directly related to our work attitude, so we are not very busy at work, and we always feel a little depressed at work! I often reflect on myself and always want to do more things that help improve my grades, but I always have some scruples and feel that I am not mature enough. I have always suspected that I am not suitable for doing business at this time. I just want to spend more time growing up, improve my knowledge in all aspects, and make myself more confident in making decisions!
I. Auxiliary Work in Marketing Work
We have carried out marketing in many places and have little experience in marketing planning, but through the efforts of managers and colleagues, our marketing activities have achieved certain results. We believe that our marketing activities will be more and more and better. A good beginning is half the battle. After the peak season, shift the focus of work from ensuring supply in the peak season to marketing in the off-season.
Adhere to the principle of "borrowing festivals but not festivals", and especially do a good job of "making festivals without festivals". Strive for manufacturers' support, integrate all kinds of marketing resources, plan marketing plans in a unified way, grasp the time, form, scale and intensity of marketing activities in a unified and separate way, and enlarge the marketing function of marketing resources. Do a good job in the structural adjustment and inventory management of goods, strive for the policy support of manufacturers, and adapt to market consumption demand.
Due to the changes in the economic situation and the competition pattern in the marketing market, it is difficult to grasp the commodity structure and inventory this year. With the arrival of two marketing peak seasons, managers of various departments have always taken adjusting commodity structure, organizing marketable commodities and optimizing inventory management as an important task. Managers of all departments actively analyzed the marketing situation of the two festivals and made a more detailed analysis of the product structure and inventory. According to the principle of survival of the fittest, do a good job in product structure adjustment and inventory management.
After such a tense and orderly half year, I feel that my work skills have reached a new level. I have a clear plan and steps in every job, a direction of action, and a goal of work. I am really confident! Basically, we are busy but not chaotic, tight but not scattered, clear in organization and clear in everything, and fundamentally get rid of the phenomenon of just working hard and not knowing how to sum up experience when we first joined the work. In this way, I walked into this half year from infinite busyness, and walked out of this half year from infinite ease. In addition, at work, I also understand the truth of dealing with people. In contrast, a good attitude, enthusiasm for work and its sense of responsibility are how important.
Second, the current situation of marketing work
1, set marketing objectives. In the first half of the year, according to the overall goal set at the beginning of the year and the time-limited goal set by stages in the middle of the year, according to the established marketing strategy and tasks, and according to the relationship between market supply and demand, our marketing department divided the staff and organized marketing personnel to carry out marketing tasks for the market. During this period, the employees of our department also formulated their own target plans and marketing plans, gave full play to their autonomy and innovation, successfully completed their respective scheduled marketing tasks, and timely summed up the advantages and disadvantages of experience and improved them.
2. The competition is fierce, and the prices of other enterprises are in sharp contrast. In the market economy environment, the competition among enterprises is becoming increasingly fierce. In the case that products are generally the same or similar, price competition has also become a major barrier to marketing channels. On the premise of universal product quality, the product price difference of other enterprises in the same industry is not high, and there is no disparity in price comparison. In the case of strong brands, this price difference has also caused the pressure of profit creation.
It is difficult to pay the accounts receivable on time. Affected by the big social market environment, customers' payment is delayed, and bills receivable, accounts receivable, prepayments and other receivables are too large, which leads to our untimely withdrawal plan and affects the overall operation of the company.
Third, the countermeasures in the process of completing the marketing task.
1, quality improvement. Before marketing, we should strictly control the quality of products and highlight the advantages of quality as much as possible in marketing propaganda, so as to win the trust and purchasing power of more retailers for our products.
2. Price. In the range of budget price adjustment, according to the market environment and the scientific rationality analysis of market competition, adjust the appropriate price standard, so that the marketing of products can be profitable within the expected range, and retailers can be less picky about prices. At the same time, we can choose the right time to carry out a series of marketing activities, so that the brand of the product is known by more retailers and farmers, and the quality of the product forms a good reputation in the market.
3. Increase the withdrawal of funds to avoid enterprise risks. In terms of money collection, the whole department has reached a consensus and put this work in the top priority position. Draft a binding sales contract and adopt a reasonable time limit for the collection of accounts receivable. Drawing lessons from the past, strictly implementing the approval procedures of marketing transactions, controlling the transactions from the source to the final, and always warning salesmen to actively communicate with customers and try their best to deal with them, which has achieved certain results.
4. Various marketing channels, develop more marketing platforms, improve the level of online marketing with the help of the company's marketing platform, and establish a good credit online marketing platform. The marketing situation will directly affect the company's economic benefits. Over the years, the product marketing department has insisted on consolidating the old market, cultivating new markets, developing market space and tapping potential markets. In the future, we need to make full use of our company's growing brand influence to promote product marketing and build a marketing network with local as the main body and radiating the whole province. At the same time, we can form a good cooperative relationship with various media, such as participating in or holding a series of activities in the industry or related industries, and carrying out various publicity and marketing, so that the products of this brand have a broader platform for expansion.
5. Keep an eye on industry trends and get more market information. With the increasingly fierce market competition among industries, information plays an increasingly important role in the marketing process, and information is benefit. In the future, the marketing department should pay close attention to market trends, seize business opportunities, and do a good job in market research and information collection, analysis and collation. Through market research, business negotiations, newspapers and magazines, trade associations and computer networks, the marketing department will establish a more stable and reliable information channel and pay close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic marketing market.
6. Improve the working quality of marketing personnel, improve the service quality and business ability of sales personnel, and consolidate and develop the business of a group of old customers. In the future work, we require marketers to improve their working ability and professional quality:
(1) Strengthen communication and contact with customers and try every means to establish a good cooperative relationship;
(2) Constantly sum up your work, improve your working methods, strengthen the study of professional knowledge involved in the work, keep abreast of the production and operation of customers and competitors, and handle problems in time when found;
(3) Feedback customer requirements and product quality to relevant departments in time, strengthen communication and cooperation with horizontal departments, and make our product quality and service meet customer needs;
(4) Do a good job in pre-sale, in-sale and after-sale services. In the first half of the year, we experienced the process of looking forward to planning, starting hard and creating success together, and also realized the happiness brought by this process. Relying on the trust and guidance of superiors, leading excellent products, advanced marketing concepts, good service awareness, an atmosphere of unity and cooperation, and excellent cadres and employees, we are ready to go. Perhaps, the road ahead is full of twists and turns, even more stressful than in the past, but we firmly believe that this road is bound to be full of opportunities, challenges and hopes.
In the longer working life in the future, I will be more strict with myself and do everything in a down-to-earth manner. I am keen on this industry, and I am interested in agricultural products. I am full of enthusiasm and action, and my heart is full of ideals. At present, I have completely set foot in the field of agricultural resources. I believe that in the near future, plus the company's development plan in this area, it will be realized as soon as possible! I hope the company can give me confidence and courage, let me play more confidently and create more achievements!
I am convinced that as long as someone tells me what is arranged for me, I will try my best to finish it! I will continue to strengthen my study, broaden my knowledge, and strive to learn product professional knowledge and some common sense; In line with the principle of seeking truth from facts, continue to carry forward the advantages and improve the disadvantages; Unite, work hard, make progress together, safeguard the interests of the company, actively create higher value for the company, and strive to achieve greater work results!
I am convinced that under the correct leadership of the company, as long as all my cadres and employees have firm beliefs, forge ahead, unite and cooperate, achieve big goals with small goals, and achieve long-term goals with big goals, step by step, they will certainly accomplish their tasks well and make 20__ a veritable profit year!
Summary of four people's work in marketing post model essay
This year is the first year of the bank. With the care and support of the business leaders, the marketing department has formulated careful work plans and measures, resolutely implemented the work ideas formulated by relevant work meetings, and ensured a good start. Since its opening, all cadres and workers have worked hard as one and achieved good results.
I. Completion of major business indicators
This year is the first year of the establishment of the bank, and it is also a year of laying the foundation. All businesses have been carried out steadily and healthily, showing a good development trend.
(1) The deposits of our department increased steadily. At the end of the year, the balance of RMB deposits in the whole department was 2,454,200 yuan. The increase of personal savings and corporate deposits will become an important source of deposit growth in our department.
(2) The loan scale has increased and the structure has been continuously optimized. At the end of the year, the loan was 65,438+02, with a balance of 58.55 million yuan, mainly invested in low-risk loans such as working capital loans for high-quality customers and small and medium-sized enterprises; Such as Zhaotun Chengda, Gloria, Poultry Farm, Boluofang, Zhongji, Hanqing and other projects; Among them, there are 2 personal loans from high-quality customers and 65,438+00 working capital loans from the company, with a good income level.
Second, the main work measures and successful experience
(A) market segmentation, accurate positioning, grasp the key points, active marketing. In 20 years, our department mainly provided financial services for individual quality customers and small and medium-sized enterprises. After defining the target positioning, the employees of the department actively worked to expand the market in all directions. Highlight competitive advantages, attract customers with quality services, and strive to be better than other banks in terms of service depth and breadth.
(two) adhere to the variety innovation and service innovation, multi-faceted development of business. Fight the tough battle of savings and deposits, strive for valuable private customers and vigorously market savings business.
First, carry out standardized services, improve service levels and provide standardized services for depositors;
The second is to expand the marketing scope, fully mobilize and effectively absorb the savings funds of neighboring merchants, households and old customers.
Third, intensify publicity, take the opportunity of entering community activities, hold "anti-counterfeiting knowledge lectures", take business publicity as the medium, enter every corner of the community, increase the penetration of the Bank into the community business market, publicize our business and improve social visibility.
(3) Strengthen loan marketing, expand loan scale and continuously optimize credit structure. In order to enhance the long-term development potential, we attached great importance to speeding up the loan marketing from the very beginning, actively expanded the loan scale, and promoted the company's deposit business and settlement business.
1. Loan marketing for excellent customers and actively marketing loans for high-quality customers. At present, two personal high-quality customer loans have been completed.
The second is to increase the marketing of loans for small and medium-sized enterprises, such as Chengda and Hanqing projects.
Third, actively cooperate with guarantee companies to reduce the risk of credit management by introducing guarantee companies.
(4) Abide by rules and regulations, earnestly perform post responsibilities, strengthen management, and comprehensively improve the management level of credit assets. The account manager of the Bank can conduct pre-lending inspection in strict accordance with bank regulations, actively cooperate with the credit management department to conduct post-lending management inspection, and strive to ensure the safety, liquidity and effectiveness of the Bank's credit assets.
Three. Problems and difficulties in work
(1) Objectively speaking, as the Bank has just been established, there are still problems such as single business means and low social awareness, which have a certain impact on marketing work.
(2) From the perspective of business performance, RMB deposits have been hovering at a low level for a long time. As the marketing department of the bank, it has not yet reached the requirements of top-level business, which needs attention and improvement.
(3) In terms of subjective efforts, we still have many shortcomings. First, the enthusiasm of employees has not been brought into full play. Some employees don't pay enough attention and enthusiasm to their work. Second, there is a phenomenon of loosening first and then tightening, which leads to our passivity in our work. Third, there is no spirit of in-depth research in the work, no in-depth thinking when encountering difficulties or problems, and insufficient working methods. Fourth, the competitiveness of service level is not enough, and there is no obvious qualitative improvement, which is incompatible with the current rapid development of banks. Fifth, the marketing effect is not obvious, so it is necessary to increase the marketing intensity and accuracy to ensure the stable and rapid growth of benefits.
Four. Future work plan
(A) to strengthen the learning of employees, improve the overall quality of employees.
(two) strictly abide by the rules and regulations, conscientiously perform their duties.
(3) While doing a good job in credit business, pay attention to credit risks and actively cooperate with credit management departments to ensure the safety of credit assets.
(4) Strengthen team building to ensure coordinated, unified and efficient work.
(5) Deepen marketing awareness, actively explore the market, and make every effort to make the bank's deposit business grow rapidly.
The above problems will be the focus of the marketing department in the future. In the future, we will strictly strengthen management, increase marketing efforts, set high standards and strict requirements, constantly improve and improve under the correct guidance of business leaders, and strive to do all the work well.
Summary of five people's work in marketing post model essay
Twenty years have passed. In the post of marketing, I always adhere to the attitude of "doing my duty for 60 seconds in one minute", strive to do a good job as a marketer, be strict with myself, and correct my working position and attitude. To sum up my work in the past year, I can only say that I am busy and full. In the past year, under the guidance and care of the leaders, with the help and cordial cooperation of my colleagues, my work has made some progress. In order to sum up experience, learn lessons and make better progress, I will summarize my work this year as follows:
First, correct attitude and love your job.
Attitude is everything. If you can't treat your work with the right attitude, you can't do your duty in your work. In the past year, I have done my work in a down-to-earth manner with a positive, serious and responsible attitude.
Second, cultivate team consciousness and correct cooperative attitude.
At work, everyone has his own strengths and advantages. Cultivate their team consciousness and cooperative attitude, cooperate with each other and learn from each other. The work can be carried out more smoothly. Personal strength alone is not enough. Our environment requires everyone to think wholeheartedly and work wholeheartedly, regardless of personal gains and losses, so that the work can be successfully completed.
Third, do a good job in marketing and enthusiastic service.
In order to complete the marketing objectives and tasks this year, I actively do a good job in the marketing of various businesses of the company. Visit customers through various channels, deeply understand the "pain points and itching points" of customers, and provide comprehensive business services such as express delivery, cultural media and insurance in combination with our business segment. Lay a solid business foundation for completing the annual marketing task.
Fourth, there are shortcomings.
There are achievements and shortcomings in the work. Mainly to strengthen the study of business knowledge and overcome their own shortcomings, we should conscientiously sum up experience, overcome shortcomings and do a good job in the future.
(1) Strengthen communication. In my future work, I can be frank, tolerant and trusting, but I lack communication. Effective communication can eliminate misunderstanding, enhance understanding of harmonious relationship, ensure work quality and improve work efficiency.
(2) Strengthen self-study and improve their own quality. Accumulate work experience, improve work methods, learn from comrades around you, pay attention to the advantages of others, learn their methods to deal with problems, find out their shortcomings and improve themselves.
Finally, thank you for your support and help. I know I still have many shortcomings and deficiencies, such as immature working methods and incomplete business knowledge. In the future work, I will accumulate experience and lessons, strive to overcome my own shortcomings, hone myself in my work, and do all the work dutifully!
Generally speaking, if you give, you will get. In our usual study, we may need to write some activity summaries. I