Visual communication refers to the use of visual symbols to convey all kinds of information. Including the main signs, advertisements, packaging, the environment inside and outside the store, corporate image and so on. Because these are conveyed to consumers through visual images, they are called "visual communication" and play a bridge role between enterprises, commodities and consumers.

The visual communication of artistic creation with characters, graphics and colors as the basic elements influences people's feelings and concepts with its unique artistic charm in the field of spiritual culture, and plays a very important role in people's daily life.

The word visual communication became popular at the World Design Congress held in Tokyo, Japan from 65438 to 0960. Its contents include: designing printed publicity materials such as newspapers, magazines and posters, and media such as movies, television and electronic billboards. The expressive design that conveys the relevant content to the eyes for modeling is collectively called visual communication design movie poster. In short, visual communication design is "design for people to see, design for people to tell".