Legal basis: Advertising Law of People's Republic of China (PRC).
Article 3 Advertisements should be truthful and lawful, with healthy contents, and meet the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation. Article 4 Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.
Article 5 Advertisers, advertising agents and publishers shall abide by laws and regulations, be honest and trustworthy, and compete fairly when engaging in advertising activities. Article 6 The administrative department for industry and commerce of the State Council is in charge of the national advertising supervision and management, and the relevant departments of the State Council are responsible for the relevant advertising management within their respective functions and duties. The local administrative departments for industry and commerce at or above the county level shall be in charge of the supervision and administration of advertisements within their respective administrative areas, and the relevant departments of the local people's governments at or above the county level shall be responsible for the relevant work of advertising management within their respective functions and duties.
Article 7 Advertising industry organizations shall, in accordance with the provisions of laws, regulations and articles of association, formulate industry norms, strengthen industry self-discipline, promote industry development, guide members to engage in advertising activities according to law, and promote the integrity construction of the advertising industry.