202 1 Wenzhou Cultural Fair opened on April 29th.
-202 1 Wenzhou International Fashion and Culture Expo highlights the industrialization of cultural creativity and the content display of industrial cultural creativity, gathers innovative products and services, and strives to become an important platform for promoting the high-quality development of cultural industries in the province, a summit of fashion and cultural creativity industries, a grand ceremony for the docking of culture and industry, and an important platform for cultural display and trading with global vision and Wenzhou characteristics.
Exhibition time
202129 April to 3 May
Venue setting
This ICIF has a main venue in Wenzhou International Convention and Exhibition Center, and sub-venues in Ouhai, Ruian and Yongjia. According to the requirements of normalization of epidemic prevention and control, online exhibitions will be increased, and online and offline interactions will be adopted to expand exchanges and cooperation.
At the same time, more than 50 forums, promotion meetings and supporting activities will be held during ICIF. The offline main venue will be attended by business representatives from 27 overseas countries and more than 500 companies from 55 domestic cities.
Location of main venue
Wenzhou International Convention and Exhibition Center
Address:No. 1, Jiang Bin East Road, Lucheng District, Wenzhou.
The five venues have their own characteristics.
The main venue is located in Wenzhou International Convention and Exhibition Center, with an exhibition area of about 30,000 square meters. There are five exhibition halls: Wenchuang Theme Pavilion, Cultural Industry Integration Pavilion, Arts and Crafts Museum, Elegant Living Culture Center and Intangible Food Pavilion.
1. Wenchuang Theme Pavilion
With fashion creativity as the main line and one theme on each side, the museum displays fashion creative products and projects of domestic and foreign brand culture enterprises, as well as domestic and foreign characteristic cultures and their derivatives.
Overseas part: mainly display the creative works of the "Belt and Road" national culture. The Southeast Asia Pavilion will display cultural and creative products from Thailand, Indonesia, Laos, Myanmar, the Philippines, Cambodia, Malaysia, Singapore, Brunei and other countries; The Africa Pavilion displays cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda and Kenya. In Europe and America, Czech Republic (Crystal) from Central and Eastern Europe, Lithuanian (Amber) from South America and Brazil (Pale, Paxi and Pale) all made their debut at Wenzhou Cultural Fair.
Domestic part: It mainly shows the development achievements of characteristic cultural industries in cities of Yangtze River Delta and Wenzhou. Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Kerry in Tibet, Rangtang in Aba, Sichuan and South Nanchong will participate in the exhibition to display and sell cultural and creative products with national characteristics; Theme pavilions in Shanghai, Hangzhou, Ningbo, Chengdu and Ningde will showcase the achievements of cultural industries in the Yangtze River Delta, Central China and the West Coast.
The local parts of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the achievements of local cultural industries in the form of theme pavilions.
2. Cultural comprehensive industrial pavilion
With "culture" as the main line and tourism, science and technology, sports and health care as the main formats, the museum displays new cultural products, services and achievements that are deeply integrated with other industries.
Tourism integration plate: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) set up theme pavilions in this museum; Featured towns such as Mausoleum and Shatou display cultural tourism integration projects such as Hot Spring Town and Lingyun Wonderland, and featured homestays such as Nanxi.
Urban Calligraphy: Urban gift enterprises from Chongqing, Zhenjiang, Huangshan, Bozhou, Jingdezhen and Dunhuang, Gansu participated in the exhibition, displaying urban calligraphy with local characteristics. Cultural enterprises such as Macau, Ouyao, Ou Yi and Lu Xiao Qingling displayed hand-holding ceremonies with local characteristics.
Technology stocks: Shanghai Fengyuzhu, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile, China Broadcasting Cable, etc. Display digital technology
As the main position of the 20021China Arts and Crafts Expo, there will be theme exhibition areas such as "Struggling with One Heart for a Hundred Years" in China. The exhibition area of the joint exhibition hall of the works of 100 national arts and crafts masters is dominated by the four major woodcarving producing areas in China. About 65,438+000 masterpieces of China arts and crafts masters, China industry masters and related masters were selected as the exhibition to celebrate the centenary of the founding of the Party. In addition, exhibitors from many provinces and cities outside the province 10 will display works of art with local characteristics in the future.
4. Ya Life Cultural Center
It is divided into three exhibition areas: book publishing, artistic creation and quality education.
In the book publishing section, 202 1 City Book Fair will be held. As an important part of the 20021Wenzhou National Reading Festival, eight publishing houses affiliated to Zhejiang Publishing Union Group, such as Zhejiang People's Publishing House, three publishing houses outside the province, such as Jingmotie Culture Group Co., Ltd., New Classic Culture Co., Ltd. and Zhongnan Jibo Tianjuan Culture Media Co., Ltd., as well as Xinhua Bookstore and some special bookstores will be invited for centralized display.
Art creation collection: piano, chess and cards, calligraphy and painting, tea ceremony art, skillful craftsman, creative arts and crafts, etc., with the participation of cultural and creative enterprises such as Leisure, Zhu Ye, Yichuan Culture, Lanjialian and Ou Yue.
High-quality section: There are institutions such as Haigui Ruihui Picture Book Art Center, Lollipop Art Center, Wu Tong Youth Growth Center, Tang Xiaoming Art School, Dongjiaqin Society, etc. to participate in the exhibition, showing training programs focusing on improving extracurricular skills. The audience can consult and experience on the spot.
5. non-legacy restaurant
The museum focuses on special cuisine, traditional and innovative cuisine. Mainly online celebrity food, famous snacks, west point food, showing local food culture.
6. Other regional settings
In the south square of Hall 5, there is a large-scale open-air exhibition of creative works of steel carving. This ICIF has set up three stages, namely, the West Gate Stage in Hall 3, the City Book Fair Stage in Hall 2 and the Stage in Hall 5.
During ICIF, various performances, programs, product displays and other activities will be staged in turn.
The three sub-venues are equally wonderful.
In order to make the radiation effect of ICIF more prominent and create an ICIF atmosphere covering the whole city, three ICIF sub-venues were established through independent declaration this year.
1. Ouhai branch
On April 2 1, the Wenzhou Cultural Tourism Consumption Season and the 20021Tanghe Deng Qing Market National Aesthetics Conference (spring) were first held in Dengqing Stone Carving Art Museum.
Time: April 2 1 to 25.
Venue: Dengqing Stone Carving Art Museum
This event brought together nearly 400 high-quality aesthetic brands of cultural life, exhibited more than 6,543,800 pieces of aesthetic works of cultural life, gathered many famous businessmen from various industries, and held more than 20 wonderful activities, namely, "Three Development of Land, Water and Bridge".
With a total area of over 22,000 square meters, this Deng Qing Market Exhibition will attract independent designers, traditional craftsmen, ancient art collectors, eco-gourmets and nearly 400 high-quality aesthetic brands from all over the country. It integrates shopping, exhibition, appreciation and play, and has an artifact area, a handicraft area, a cultural exhibition area and an art space. And held a water market, Deng Qing night banquet and folk gatherings.
Tanghecheng will be one of the biggest highlights of this green light festival market. In order to present the original ecological life scene in which people, boats and water are closely connected among the villagers along the Tanghe River, this Deng Qing market was expanded on the basis of Tanghe Market last year, focusing on building a water stage. During the Expo, dozens of boats will dock beside the water stage, and the audience can sit on the boats and enjoy concerts and plays. During the day, the band will hold a concert on the water stage. In the evening, famous artists such as Fang Rujiang and Huang will perform Ou Opera and Yue Opera, so that the audience can fully feel the charm of the water town in the south of the Yangtze River and the hometown of southern opera.
2. Ruian Branch
Venue: Park Road Cultural and Creative Block (Zhong Yi Street)
Theme: "Tian Rui Andy has youth"
Activity content: Create three cultural and creative theme exhibition areas.
Theme: "Eat, eat and have fun"
Activities: Hold "Song Yunnan Xi Night Market Cultural Fair", systematically display Yongjia "Song" cultural tourism brand in the form of "static and dynamic", and let citizens experience the charm of the night market cultural fair and the poetic life of Song Ya.
4. Series of forums, summits, etc.
During the exhibition, more than 50 supporting activities will be held, such as press conference on new trends of cultural economy, matchmaking meeting of cultural industry projects and resources, China Arts and Crafts Summit Forum, cross-strait rural tourism integration and beautiful countryside development exchange meeting, auction of fine paintings and calligraphy, signing ceremony of famous writers, etc. , further enriching the connotation and form of ICIF.
This year's exhibition presents five highlights!
Compared with previous years, this year's ICIF has the following characteristics:
First, strengthen market-oriented operation and constantly improve ICIF's "business spirit".
Wenzhou ICIF always adheres to the orientation of "productization, industrialization and marketization", which makes ICIF both popular and commercial.
On the one hand, ICIF's market-oriented investment promotion scope is constantly expanding. In addition to specially invited exhibitors, most of the booths of this year's Industrial Art Museum, the booths of the Food Museum and the creative exhibition area of Ya Life Museum have basically achieved market-oriented investment promotion, and some exhibition areas are even hard to find;
On the other hand, pay more attention to guiding social forces to participate in the exhibition. This year's Deng Qing Aesthetic Conference Ouhai Sub-venue is a typical example of social forces participating in the exhibition. Through the integration and effective supplement of social resources in professional fields, the influence of ICIF at all levels is continuously expanded.
The second is to release the "cultural" effect and constantly highlight the development trend of integration.
Wenzhou Cultural Fair is rooted in the local cultural industry and constantly promotes the integration of cultural industry with science and technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, a growing trend of "cultural integration" has been continuously released.
This year, the Cultural Industry Fusion Pavilion will be set up to focus on the development achievements of cultural and creative industries, cultural tourism industries and digital technology industries.
The third is to strengthen international cultural exchanges and constantly expand the circle of international friends.
Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Fair. At the beginning of this ICIF preparation, we attached great importance to the embodiment of these two elements.
This year, under the influence of the epidemic, overseas exhibitors still expanded from 18 countries last year to 27 countries this year, and the international circle of friends of Wenzhou Cultural Fair is also expanding. Among them, Brazil, Lithuania and Czech Republic all participated in Wenzhou Cultural Fair for the first time.
Fourth, present the centenary of the founding of the Party and create a rich celebration atmosphere.
This year marks the 0/00th anniversary of the founding of the Party/KLOC-. As one of the earliest cultural exhibitions in China, Wenzhou Cultural Fair has also made great efforts to create a red atmosphere.
In addition to highlighting the theme of celebrating the centenary of the founding of the party in the atmosphere of the exhibition hall, all major theme pavilions in this exhibition focus on red elements.
Fifth, strengthen counterpart cooperation and continuously promote win-win cooperation.
Taking ICIF as an innovation platform for counterpart support, exchange and cooperation, ICIF has invited counterpart support, exchange and cooperation cities to participate in exhibitions in Wenzhou for many years, building a platform for counterpart units to connect cultural exchanges, cultural trade and industries, and building a bridge of communication and dialogue for cultural industry exchanges and cooperation between the two places.
This year, our city will continue to invite counterparts from Fuling in Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Kerry in Tibet, Rangtang in Aba, Sichuan and Nanchong South to help them display local cultural products and promote the development of local cultural industries. This is also a long-term mechanism for counterpart support, exchanges and cooperation in our city. Wenzhou ICIF not only achieved exhibitors, but also achieved ICIF, forming a good situation of mutual promotion and win-win.
relevant information
The joint exhibition of 100 masters of arts and crafts is one of the highlights of previous Wenzhou Cultural Fair, and it also provides a stage for famous artists in different fields to exchange and display. "Many masters have heard that we are going to hold a joint exhibition, and they are very supportive, and some have brought more than one work." Xia recalled that when he visited the exhibition in the early stage, he met Yu, a master of arts and crafts in China, and sent him an invitation. Yu immediately agreed, and he also took out his four classic works. There is also a woodcarving masterpiece "Centennial Great Achievements" creatively designed by China arts and crafts master Lu. This is also his first time to go out of Dongyang to participate in the exhibition. "ICIF can gather so many masters is not easy. Looking at the works of peers can provide inspiration for future creation. I will definitely come. " Yu said.
In addition to the joint exhibition, outstanding works from Wenzhou and all over the country have also appeared. Through the exhibition, we exported industrial and aesthetic culture and found business opportunities. Ye Zhu, the master of boxwood carving, participated in the exhibition for the first time last year, and one of his Maotai works suspended in the air won a wave of traffic. Although the booth is small, it is crowded, and many merchants have extended an "olive branch" of cooperation. Ye Zhu told reporters that he booked a special booth of 100 square meter earlier this year, with more exhibits and themes than last year, hoping to gain more.
Chen Zunlu, a national senior technician who participated in Wenzhou Cultural Fair for three consecutive years, integrated intangible skills into home decoration and opened up a new field of bone carving and tooth carving art. During the exhibition last year, orders were received one after another, with a total amount of one million yuan. "Every time I attend the exhibition, there will be enterprises to buy our products, and the economic benefits will multiply." Chen Zunlu admits that this has also given him great confidence to use the platform to let high-quality intangible works of art go out and embrace a broader market.
"ICIF holdings allows citizens to receive cultural influence at home and enjoy the beauty of craftsmanship. It also provides a good environment for the development of Wenzhou's industrial and aesthetic industries, which makes the intangible skills last forever. This is a good thing. " Ye, president of the Municipal Arts and Crafts Industry Association and president of the Municipal Arts and Crafts Research Institute, said that this year, on the basis of previous years, the Art Museum closely combined with the100th anniversary of the founding of the Party, with red as the main theme, selected a number of masterpieces of top masters in the industry, hoping to bring a new visual experience to the public.