According to public information, Didi Company was founded on 20 14, formerly known as Didi Carpooling, providing users with a one-to-one carpooling service model. 20 17 and10 entered the taxi market in June, forming two business segments: hitchhiking and taxi. In contrast, Didi's business is very extensive, covering taxis, special cars, express trains, hitchhiking, driving and other fields.
According to the data disclosed by Dida Company in the 6th anniversary, as of August 3, 2020, the number of registered users and registered car owners reached10.80 billion and10.90 billion respectively, 50 million and 4 million more than the same period last year, and the cumulative number of shared seats exceeded 2.4 billion. The company has continuously achieved a profit of 15 months and has become a strong competitor of the first echelon of shared travel.
Before starting his own business, Song Zhongjie (founder of Dida Company) was the general manager of Google sales in China, the vice president of HP China and the general manager of software department. At the beginning, he was optimistic about buying this track, so he founded Didi Tuan in partnership with several friends. Unfortunately, I missed the best opportunity to enter the market, and my business development was always stumbling. After three and a half years of persistence, seeing the advantages of head enterprises such as Meituan established, Song Zhongjie can only lead the transformation.
It took him three or four months to conduct a detailed investigation on tourism, online education, home O2O and other industries, and finally decided to switch to the tourism market. In his view, this market space is very large, and the needs of users have not been met. Moreover, travel is just needed, and the use of mobile Internet can expand the new blue ocean.
At that time, Didi and Uber played an active role in the field of express trains, and it was easy for them to focus on the private car market. Carpooling is still in a blank period, and Didi decided to cut into the market from carpooling to solve the problem of taxi difficulty. This move is not unwise. As a C2C model, hitchhiking is a light asset strategy, and the platform does not need to bear too much financial pressure. This sharing economy model is still very popular. In just three years, the number of users has exceeded 70 million.
Subsequently, Didi launched the taxi business and announced in July last year that "Taxi? "New Travel" is strategically positioned as an intelligent operation service provider for urban taxis, providing a complete set of digital services and management systems for urban taxi management departments, operating companies and employees. Up to now, 86 cities have been opened, and 2 1 city has reached strategic cooperation; There are more than 6,543,800 registered taxi drivers and over 800,000 licensed taxi drivers.
Song Zhongjie (middle)
By the end of last year, the number of private cars in China was about 207 million, and at least 60% of the cars were on the road every day, with an average of 3.5 seats available for each car. Calculated by two round trips, it means that 700 million empty seats run on the road every day. Some organizations predict that the number of hitchhiking users will reach 249 million in 2020, and the demand will exist for a long time and increase day by day.
The success of Dida Company in gaining a foothold in the market also benefits from the perfect hitchhiking safety system. From platform monitoring and safety, owner audit, to pre-trip prevention, in-trip monitoring and post-trip supervision, the real-name authentication and safety screening of users have been realized, and the safety monitoring system has been upgraded from order monitoring to real-time monitoring system.
From the data point of view, Didi has become the second largest online car sharing platform in China, but there is still a significant gap with Didi. QuestMobile data shows that in June this year, the number of monthly active users (MAU) of Didi Chuxing reached 77.68 million, 3.7 times that of Didi Inc. ..
On the other hand, Didi SF has been in trial operation since last year and has opened services in 300 cities across the country. On September 1 day, it was announced that its taxi business would be upgraded to "Fast New Taxi", and a special subsidy of 1 100 million yuan would be invested to issue taxi tickets to passengers.
Whether it is the re-expansion of the ride or the restart of the fast brand, it can be seen that Didi attaches importance to these two businesses. In addition, there are competitors in the market, such as Cao Cao Chuxing, Hellobike, and the first car about the car, and the competition is becoming increasingly fierce. It remains to be seen whether Dida can maintain its current position in the industry and achieve further development.