First, for end consumers, education is a means of promotion, and product promotion has a strong purpose. The content of education and training is to publicize the relevant knowledge of products and guide consumers to use them correctly. Promoting sales through "education" can often be immediate. According to Lidishi, since the company launched a training course for beauty industry developed by marketing experts, its sales performance has soared. At present, the company has established more than 200 model stores all over the country, and the performance of beauty salons has increased by an average of 70%, setting a record of 26,000 yuan in sales per day.
At present, due to the intensification of competition, many manufacturers have also noticed the skills of education, that is, concealing the true marketing intention and strengthening the elements of emotional marketing. In other words, the utility of "educational marketing" began to weaken, and there were more practical contents, which gradually evolved into "emotional marketing". This will help to cultivate the market and stimulate consumer demand. Emotional marketing expert Zhao Minghua is often invited by some cosmetics companies to "educate" their customers. He believes that this marketing method of doing business without talking about business can help businesses retain customers very well. Because direct care and emotional communication, such as giving customers guidance and care outside the product and paying attention to consumers' psychological needs, are the best ways to improve customers' trust and loyalty to the brand.
Second, for dealers, imparting marketing experience is the main content of education, aiming at helping customers improve their sales performance in business. The content of education is not purely about the company's products, but mainly some practical problems that people encounter and need to be solved urgently, such as management, promotion and tourism development.
Due to the increasingly fierce market competition and great changes, many dealers can't adapt to the development of the market, and they are at a loss because of the problems encountered in the business process. It is urgent to improve their comprehensive quality and competitiveness through training. Therefore, it is necessary to educate them so that they can absorb new knowledge and guide their marketing.