How to choose an enrollment marketing team? This question is a brand-new challenge for me, because I have never studied marketing and planning in my 30 years of teaching, including college study, and the enrollment in the question involves too much scope and is too general. Because there are kindergartens, primary schools, junior high schools, senior high schools, vocational schools, universities and so on, the enrollment scope and orientation of this period are not clear. The author will try to answer this question below.

First, the enrollment marketing team should have certain credibility. No matter which level of school, public school or private school, the selection of enrollment marketing team must implement the Party's educational policy. In the process of enrollment, it is necessary to communicate effectively with the local education administrative department and the Admissions Office, and not to compete for students to disrupt the local enrollment order and create contradictions and cause unnecessary troubles. However, sunshine enrollment, honesty enrollment and marketing team earnestly safeguard the school reputation of the enrollment school during the enrollment process. Only in this way can we continuously improve the social popularity of the enrollment schools we serve.

Second, the enrollment marketing team should have a certain sense of responsibility. Each team member is not simply completing the task and reaching the enrollment index, but is serious and responsible for education, meticulous in work and full of love for students. Without love, there is no education. Let parents and students fully believe that your school cultivates both ability and political integrity, the integration of knowledge learning and practical ability, the integration of curriculum learning and cooperative inquiry spirit, and the integration of personalized learning and thinking ability. It is a future-oriented education and is by no means an examination workshop under exam-oriented education.

Third, the enrollment marketing team should be professional. Every team member should be familiar with the professional knowledge of marketing planning, think about what the school thinks, what parents need and what students think from their own point of view, objectively and truly introduce the soft power of school hardware facilities and teachers to parents and students, and neither enlarge nor shrink, make use of the topic, make things out of nothing, nor fool students into fooling parents, nor treat marketing as pyramid schemes.

Fourth, the enrollment marketing team should have a certain cohesion. As a team, we must pay attention to the spirit of cooperation. If it's a team, don't fight alone. Every team member should not be overconfident and lack cooperation. Every team member can't be headstrong and sharp-edged. But sincerely cooperate with team members, persistently implement the spirit of the admissions school, be polite in the team, show yourself, be decent and charming in the team.

Schools that choose the enrollment marketing team and the staff who participate in the marketing team should be tolerant. Because, tolerance will make your work more calm, tolerance will make your walk more free and easy.

Personal opinion, please criticize and correct me!