Baidu announced the acquisition of YY Live 5438+0 1 in June. According to industry insiders, Baidu's acquisition of YY live broadcast can not only enhance Baidu's live broadcast strength and become a first-line live broadcast platform, but also enrich the content and form of Baidu's mobile ecology and expand revenue channels other than advertising.

Baidu's core business is the B-side advertising business brought by search and content. Baidu's AI research and development is very strong, but AI is a strategic long-term investment. Integration with the industry takes time and cannot be realized in the short term. Baidu will still rely on traffic for profit for a long time.