Having stable and frequent commercial passenger flow is the key factor to increase turnover and increase sales profit. For this reason, operators from all walks of life are constantly doing a lot of advertising and promotion activities to enhance their brand influence and enhance their popularity. What should we do when our new animation chain has just entered the market? First of all, we should analyze the attributes of the current domestic animation market. "Animation culture" is familiar to everyone now, but "animation consumption" is a new product. How to guide the market and consumption is a process that must be faced at present. To put it simply, the newly opened anime shop should let consumers know what kind of services anime shop sells, what kind of goods it sells and who it serves. On the contrary, let people who like and pursue animation culture know about the new opening of anime shop. This is the first step in the management of anime shop, and the marketing strategy is launched for this link. Anime shop's promotion has a unique advantage, and almost all anime fans don't like it, which is also a unique attribute of the animation circle. No matter where it appears, this form will attract the attention of the people present. Actively and appropriately organizing activities for brand promotion can not only obtain attractive, high-exposure and influential promotion effects, but also cause a sensation in the local animation consumption circle for the first time. There are many ways of publicity. What the newly-opened anime shop should do is to organize and carry out low-cost and high-profile publicity activities continuously to convey business information to consumers. Next, a series of publicity activities made the newly-opened anime shop famous in the local area. Some time ago, it had a high customer flow, and also made the newly-opened anime shop gain an operating profit in the early stage. However, the good times did not last long, and most of them were dull operations. Some new businesses with high costs even started to lose money in anime shop. Many newly opened anime shop closed down before this problem, and most of them persisted in their dismal operation. So what caused this phenomenon? Is there no market for animation? . . . . . Some operators say that it is a commodity problem and think that the price of the goods they operate is not good; Some operators think that the goods they operate are not novel enough or there are not many kinds, because there is not enough money to increase or update the goods in the store; There are also some new shopkeepers who directly deny their choices, thinking that they have chosen the wrong industry, that there is no market for animation, or that animation is not suitable for the consumption level of the local market, and so on. In fact, they all ignored the most important question, that is, who does anime shop serve? Many people make anime shop into a boutique, toy store and department store, but professional customers can't serve it. Customers who don't like animation feel that the price of goods is high, and after a period of freshness, they gradually begin to be left out. To sum up, the successful operation of anime shop must be professional and quality; Management should be diversified and interactive. The multi-store integrated business model advocated by international animation has made a reasonable combination for anime shop's business from the structure, optimized the careful selection and supply of the main chapter goods, and highlighted its own professionalism, thus saving the cost increase and capital backlog brought by miscellaneous goods.