Consumer orientation: urban fashionable women aged 22-32

A. The core age group is 22-32 years old, and the sub-core age group is 18-22 years old and 32-36 years old.

B. Education: Good educational background.

C occupation: employees of enterprises and institutions, businessmen, freelancers, middle and senior managers, etc.

D. psychological and personality characteristics: emotional, good at innovation and development, concerned about life, independent and free, but at the same time meet the needs. E. Life state: Pursuing career success and understanding of life, pursuing independence in a certain corner of the city, mana trying new things, pursuing fashion and taste, enjoying life and being an artist in life.

F. Values: a social class that pays equal attention to rationality, brand price and texture, pursues taste and brand metaphor, attaches importance to career and enjoys life.

G. brand loyalty: be keen on famous brands and pay attention to their cultural background.