Recently, 36Kr learned from several independent sources that Luo Yonghao will fade out of the daily management of the company and start a new round of high-tech companies in May. He also revealed in his personal Weibo that the new project may be about VR/AR/MR equipment which is highly discussed at present.
It is reported that Luo Yonghao has been in contact with VR/AR/MR related talents, and the new company is in full swing. Luo Yonghao had told his internal staff that if the ambitious new company had difficulties in financing, he would go ahead with his own money.
Luo Yonghao has been carrying goods for two years. During this period, he stated more than once that live broadcast of goods is not his career pursuit. He has always wanted to return to the high-tech field to continue his business. Last June165438+1October, Luo Yonghao once sent Weibo that "the next entrepreneurial project is a' super-cosmic company', and there is a long picture posted on social media in Weibo.
This move is thought by many people that Luo Yonghao also wants to rub the heat of the meta-universe, but Luo Yonghao thinks that the concept of the meta-universe is closer to the game now, and what he wants to do is the next generation platform similar to the mobile phone.
On March 17, in a conversation with Liu He, chief product officer of OPPO, Luo Yonghao once again revealed the idea of returning to the technology industry, and said that the new company would no longer be called Hammer. According to informed sources, Luo Yonghao's new company will still be located in Beijing, and will conduct research and development behind closed doors after recruiting a large number of talents.
As for Luo Yonghao's previous debts, informed sources revealed that in the process of "repaying debts" in Luo Yonghao for more than three years, due to various reasons, such as interest and fines, the debts to be repaid eventually increased by more than 65.438 billion compared with the original 670 million, totaling nearly 800 million.
After Luo Yonghao faded out of the live broadcast business, being friends with technology would pay Luo Yonghao a huge sum of money and get the right to operate the "Luo Yonghao" account for three years (another way of saying it is five years). According to informed sources, this breakup fee is about several hundred million yuan, and Luo Yonghao will use it to settle the last debt in the era of hammer technology as soon as possible and start a new venture.
According to the agreement signed by the two parties, Luo Yonghao will still need to complete dozens of live broadcasts with friends every year in the next three years. As for Luo Yonghao's fading out, making friends began preparations in the second half of last year. In the past few months, Luo Yonghao only appeared in the studio every weekend night. At other times, the new anchor is broadcasting. In addition, they also opened more than a dozen vertical categories of live broadcast rooms, covering almost all commodity categories. Some of these categories have ranked first in Tik Tok's vertical category of e-commerce.
After Luo Yonghao faded out of the company's operation to make friends, the original co-founder Huang He's team is still responsible for making friends, including hammer technology backbones Zhu, Yi Lee, Cao Wei and others.
The Yellow River currently focuses on the management and operation behind the scenes of making friends, as well as some new brands that make friends to participate in investment or incubation. In addition, "My boss, Li Jun" mentioned by Luo Yonghao in public many times before still maintains close friendship and cooperation.
At the beginning of Luo Yonghao e-commerce live broadcast business, Li Jun provided various behind-the-scenes support to help make friends, recruited a large number of talents in the e-commerce industry that Luo Yonghao was not familiar with at that time, and formed an early business and supply chain executive team to make friends.
Luo Yonghao has told his friends privately for many times that Li Jun helped him study and become a truly living e-commerce brand enterprise. "Otherwise, making friends with technology is likely to become a personal studio where all employees are surrounded by a big celebrity on the Internet, a shop for husband and wife, and it will not have long-term value."
According to public information, Li Jun is also the chairman of Hangjinwei Supply Chain Company. The company is a supply chain company that makes friends with science and technology, and the cooperation relationship is very close. Hangzhou Jinwei is also a behind-the-scenes supplier of a large number of e-commerce live broadcast companies in Tik Tok. Many companies in which Li Jun shares or actually controls, including Century Ruike and Hangjinwei, which are listed on the Hong Kong Stock Exchange, have various business cooperation and contacts with Jiaoyou Technology.
Century Ruike's announcement also shows that the company is actively developing new media advertising and live e-commerce and other business directions.
This time, Luo Yonghao's business transaction of making friends with technology and its business faded out, which meant that Luo Yonghao's live broadcast career came to an end. The sky-high breakup fee he took from making friends helped him pay off his debts completely and return to the technology industry.
Luo Canyonghao realized his dream of building the next generation platform? Can you keep Tik Tok's position as the first e-commerce live broadcast agency after making friends leave Luo Yonghao? These problems still need to be observed.