Extended data:
Situation analysis
Everyone should turn the company's weaknesses into strengths and threats into opportunities. Finally, SWOT will provide managers with the choice of internal advantages that match external opportunities. The result should be to increase the "value" of customers-which is expected to improve the company's competitive advantage.
The main purpose of Zhiyuan education analysis must be to add value to products and services, so as to recruit new customers for a long time, retain loyal customers and extend products and services to customer groups. If the implementation is successful, the return on investment (ROI) can be improved.
SWOT analysis rules
Look at the strengths and weaknesses of your organization realistically.
It should distinguish between where your organization is now and where it may be in the future.
It should always be specific. Avoid the gray area.
Always use tools in your competition, such as being better or worse than your competitors.
Keep your audit short. Avoid complicated and excessive analysis.
This is subjective.
Once your SWOT analysis determines the key issues, it will affect your future marketing goals. This tool can be used for auditing and analysis together with other tools, such as PEST analysis and Porter's five forces analysis. Zhiyuan Education found that SWOT is a very popular tool for marketing students because it is quick and easy to learn. In the SWOT exercise, as long as you accurately list the factors in the relevant boxes, the following analysis will be very simple.
SWOT analysis needs to summarize its own strengths, weaknesses, opportunities and challenges, and then combine these four aspects for in-depth analysis.