The understanding of wine is a step-by-step process, which is not complicated, but it is by no means completely clear in a few words. Therefore, like consuming cars, we need a correct guidance and education process in the early stage. The purpose of "guidance" is to cultivate interest, and "education" is to guide consumption attitudes and methods. We often say that if we master the method of wine tasting, a bottle of wine worth 100 yuan can taste 300 yuan; And if you don't know anything about tasting methods, then a bottle of wine worth several thousand yuan may even be worth 100 yuan. In the current China market, the demand for "guidance" and "education" of wine consumption culture is urgent. Consumers need to get a correct way to judge the value of a wine, and they need to learn how to drink and enjoy the fun brought by wine. From a macro point of view, "guidance" and "education" must be promoted at two levels: the first level is the popularization of professional education for the majority of liquor practitioners; Secondly, it is the cultural promotion and in-depth communication for the vast consumer groups.

It is urgent to train professionals.

At present, it is not uncommon for wine industry practitioners to have a low level of professional wine knowledge. In the past, as long as you had contacts, you didn't need much knowledge to sell wine. Therefore, this has caused the wine industry to enter the technical threshold is not high. In the early stage of industry development, it is also a common phenomenon that people are highly mobile. Practitioners are not loyal to the wine industry, so they are naturally unwilling to spend time, experience and cost to improve their professional skills.