1. The compulsory courses include Outline of Modern History of China, Introduction to Basic Principles of Marxism, English (II), Introduction to Sociology, Aesthetics, Modern Management, Radio and Television Advertising, Print Advertising Design, Chinese and Foreign Advertising History, Introduction to Communication and Graduation Thesis.
2. Elective courses include introduction to law, introduction to economic law, introduction to China culture, selection of China's modern literary works, journalism management, etc.
3. Elective additional courses such as advertising planning, advertising regulations and management, advertising design foundation, advertising (II), management principles, etc.
Entrance examination conditions for self-taught undergraduate students
1. As long as they are citizens of China, regardless of gender, age, race, nationality and education level, they can register for the self-taught undergraduate examination at the time and place specified by the provincial self-taught institutions.
2. For majors with special requirements, candidates must register in accordance with relevant regulations.
3. Candidates who apply for self-taught undergraduate courses should have a college degree or above recognized by the state. When candidates apply for the self-taught undergraduate diploma, they must submit the original diploma of junior college or above recognized by the state, otherwise they cannot go through the graduation formalities.
Characteristics of self-study examination
(1) Authority: The higher education self-study exam is a national education exam, and the state recognizes graduates' academic qualifications;
(2) Openness: The participants in the self-taught examination are not limited by age, gender, previous education, occupation (other than special majors), nationality, living area and physical condition.
(3) Flexibility: The self-study exam adopts the method of sub-subject examination and credit accumulation, which is not limited by the semester and academic year system. Candidates can decide the courses and subjects of the examination according to their own conditions, and arrange their own examination progress according to the professional examination plan;
(4) Amateurism: the self-study exam is mainly amateur study, and there is little contradiction between work and study;
(5) Benefit: For individuals, taking the self-study exam is an effective way to receive continuing education with less investment.
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