Do you know how to write a cooperative planning book? The following are three model articles of project cooperation plan that I have compiled for you, I hope they are useful to you!
Model Project Cooperation Plan 1
I. Introduction of the Company
1, company profile
Shanxi Yongteng Building Materials Co., Ltd. is one of the large plastic building materials enterprises in North China, which was restructured and expanded by China Aerospace Science and Technology Group Changzhi Tsinghua Machinery Factory Yongteng Building Materials Company. The production base is located in Lucheng City, Shanxi Province. The first phase of the park covers an area of more than 70,000 square meters with a total investment of 200 million yuan. Now it has more than 80 sets (pieces) of various advanced equipment, with an annual production capacity of 30,000 tons and an annual output value of 600 million yuan.
The company has abundant human resources and R&D and production capacity. The company serves the public with the integrity of product quality first and reputation first. What are the main product varieties? Yongteng? Brand plastic profiles, aluminum-plastic composite pipes, PP-R aluminum-plastic composite pipes, PP-R pipes, pe water supply pipes, pe gas pipes, PE-Xb pipes, PE-RT pipes, U-PVC drainage pipes and their supporting fittings. The company's production equipment and raw materials are provided by famous manufacturers at home and abroad. Since the products were put on the market, the company has won good praise from the society with its strong technical force, advanced product design, high-quality product quality, diversified personality specifications and excellent service.
? Quality first, sincere service? This is the purpose of the company. It is the constant pursuit of Yongteng Building Materials to demand high starting point, high standard and high quality, and repay the society with high-quality products and satisfactory services.
2. The current situation of the company
After several years of development, the new company is full of vitality. By 20x65438+February 3rd1day, the total assets of the company reached 212 million yuan, the annual sales of 20XX10.34 million yuan, the net profit10.29 million yuan, and the tax payment1500,000 yuan. This year, the estimated sales amount is 65.438+0.2 billion yuan, the net profit is 65.438+0.3 million yuan, and the tax payment is 2 million yuan.
3. Historical evolution
The predecessor of the company is Changzhi Tsinghua Machinery Factory. Changzhi Tsinghua Machinery Factory is a large-scale comprehensive backbone enterprise of China Aerospace Science and Technology Corporation, one of the national 152 military support enterprises, a national first-class measurement unit, one of the first batch of 520 units in China that honor contracts and keep promises, one of the top 500 enterprises in China's machinery industry, an advanced enterprise in national quality and efficiency, and an advanced unit in national spiritual civilization construction. Has the right to import and export, and passed the ISO9002 of China New Age Certification Center on 196. Relying on abundant human resources and scientific research and development capabilities, Tsinghua Machinery Factory has continuously carried out technological innovation, optimized product structure, actively explored the market, and successfully completed various scientific research tasks along the road of integration of defense and civilian technologies, and has been awarded by relevant institutions in the State Council and other countries. Yongteng building materials is one of its civil products. In 20XX, it was restructured and expanded into today's Shanxi Yongteng Building Materials Co., Ltd. ..
4. Reputation
? Yongteng? The brand-new building materials have been tested by the National Chemical Building Materials Testing Center and the Institute of Environmental Health of the Chinese Academy of Preventive Medicine, and all the performance and hygiene indicators meet the requirements of relevant national standards. The products were evaluated and awarded by the expert evaluation group of the Science and Technology Promotion Center of the Ministry of Construction? Domestic leading level? Title, China Building Standardization Association listed it as? Recommended products for engineering construction? Awarded by Shanxi Provincial Construction Committee? Excellent products in construction engineering? , successively obtained? National authority testing qualified products? Certificate, Shanxi famous brand products and famous trademarks, and was included in the Ministry of construction's scientific and technological achievements promotion and transformation guide project. Products are widely used in building water supply and drainage, building doors and windows, geothermal heating, urban water supply network and gas network construction and other fields.
Second, the project analysis
1, basic information of the project
The project signed cooperation agreements with Changzhi Tsinghua Machinery Factory in March, July and August respectively. The new factory was basically completed, and the construction, production and sales were basically realized. 20XX In September, Tsinghua Machinery Factory withdrew its shares and became a wholly-owned enterprise of Yongteng. At present, the management, production, research and development and sales of the company are all ready.
2. Total funds
The main advantage of the cooperation between the two major projects lies in the integration of management, production, R&D and sales resources. In terms of capital demand, it is initially planned to build a new production line 10, which will cost about 5 million yuan and supplement the working capital by 70 million yuan. Other requirements can be standardized according to the scale of cooperation and market demand.
3. Market positioning
Based on what? Yongteng? This brand has been rooted in the market for 17 years. Yongteng? The brand's popularity and market reputation in Shanxi Province, especially in Changzhi City and its surrounding areas are constantly improving. Yongteng? , is not only a pipeline brand name, but also a multiple symbol of quality, identity and market level. At present,? Yongteng? While adhering to the quality advantage, the pipeline industry will further consolidate the market positioning of mid-to high-end products and unite. Hsbc? Make mid-range products, and gradually move towards a healthy development track of complementary advantages, bigger and stronger.
Third, the market analysis
1, the industry pattern and trend of the company.
The company is a large-scale plastic building materials enterprise integrating production, sales and research and development. Since its establishment, the company has been committed to environmental protection, energy saving and emission reduction of new water supply and drainage pipelines and gas pipelines. With the increasing efforts to control environmental pollutants in China, the state's investment in the environment has increased year by year, and the sewage treatment industry has ushered in a peak of development.
On the one hand, in the history of our country, the construction of drainage pipe network is seriously in arrears, and the construction of underground pipe network is neglected, which leads to the serious lag of drainage pipe network construction, low sewage collection capacity, discounted sewage treatment efficiency and frequent waterlogging. On the other hand, the low penetration rate of rain and sewage diversion also leads to unnecessary waste of water resources.
After the floods in several major cities in 12, 13 and 14, the municipal drainage pipe network has been highly valued by the China municipal government, and the Ministry of Housing and Urban-Rural Development has successively issued the National Groundwater Pollution Prevention and Control Plan (20XX-2020) and the National Groundwater Pollution Prevention and Control Plan (2020). Twelfth Five-Year Plan? The National Urban Sewage Treatment and Recycling Facilities Construction Plan plans to establish a comprehensive groundwater environmental supervision system by 20XX and a groundwater pollution prevention and control system by 2020. Twelfth Five-Year Plan? During this period, it is planned to build a sewage pipe network of 6,543,800+590,000 kilometers, with a total investment of 244.3 billion yuan. After all the projects are completed, the total length of urban sewage pipe network in China will reach 327,000 kilometers. In June this year, the General Office of the State Council issued the Guiding Opinions on Strengthening the Construction and Management of Urban Underground Pipelines, which promoted the construction of urban underground pipelines to the national level, centrally arranged funds, coordinated the whole process of planning and construction, management and maintenance, emergency and disaster prevention of underground pipelines nationwide, comprehensively applied various policies and measures, comprehensively strengthened the construction and management of urban underground pipelines, completed the transformation of the old urban underground pipe network in five years, and launched the pilot project of underground common ditches in 36 cities, which took 10 years. From the perspective of policy planning, driven by the investment demand of government drainage and sewage projects and urban underground pipeline construction projects, the demand for drainage pipelines, especially plastic pipes, will continue to expand in the next five to ten years. Plastic pipes have obvious advantages in environmental protection, cost, compression resistance and convenient installation.
2. Analysis of real estate market and building materials market
The production, market and sales of pipe industry are closely related to the national real estate market policy. In recent years, the real estate market in China's first-and second-tier cities has been continuously depressed, and some cities have been saturated or seriously saturated. On the contrary, the pace of urbanization in China has accelerated, and the real estate market in the central and western regions, small and medium-sized cities and market towns has entered a period of rapid development, thus stimulating the rapid development of the building materials market. In addition, the home improvement market, the renovation of old houses and the rural floor heating market are in the ascendant, and the pipe industry has entered a golden period of rapid development.
3. Analysis of competitors
At present, the main competitors of management enterprises in Changzhi market are Rifeng Pipe Industry, Jinde Pipe Industry, Liansu Pipe Industry, Wei Xing Pipe Industry and Sino-German Group. Rifeng, Jinde, Liansu and Wei Xing are four national pipe companies with offices in Changzhi, and their market share has not increased much. Yongteng's biggest competitor in Changzhi market is the new project of Sino-German pipeline industry, but China and Germany mainly focus on profiles, and Yongteng's main business is pipes. Facing the impact of the low price of Sino-German pipeline industry, our countermeasure is to compete with HSBC pipeline industry at its low price.
4. Future market forecast and influencing factors
The future market space is huge, and there are many factors affecting the market. Judging from the current sales market structure, urban water supply and drainage market accounts for about 30%, engineering market accounts for about 10%, home improvement market accounts for about 20%, and channel distribution market accounts for about 40%. In addition to consolidating the original market share, with the improvement of residents' living standards, the space potential of home improvement market is huge, and the future market prospect is more optimistic.
Fourth, the management team
1, personnel composition
(1) As of June 30th, 20XX, the company's personnel composition is as follows:
Professional category, number of people, proportion (%), education category, number of people, proportion (%)
Administrative staff, 30, 14.56, bachelor degree or above, 16, 7.77.
Production personnel,118,57.28, junior college, 43,20.87
Technician,10,4.85, technical secondary school and high school,11,53.88.
Salesperson, 48, 23.3, Other, 36, 17.48
Total 206
(2) The company has no retirees who need to bear the expenses.
Step 2 organize
(1) leadership mechanism
The company implements the general manager team responsibility system under the leadership of the chairman (meeting). The general manager team consists of 1 general manager, 1 deputy general manager of sales, 1 deputy general manager of technical quality, 1 deputy general manager of production and 1 chief accountant (five-person team).
(2) organization
The company consists of seven departments: office, finance department, sales department, technical quality department, production equipment department, purchasing department and storage department, which work under the leadership of the general manager.
3. Standardize management
The company has established a lean and efficient management organization, established and improved various rules and regulations, standardized and orderly internal management, clear division of labor at the top of the company, clear departmental responsibilities, and increasingly scientific, standardized and regularized management.
Verb (abbreviation of verb) cooperation prospect
1. Advantages of cooperation between Yongteng and HSBC
Yongteng's advantages:
(1) Pipeline expert. Tsinghua Yongteng was established in 1997 and put into production in 1999. After years of technical research and development, technical upgrading and market tempering, he has become an expert in pipe manufacturing.
(2) Market advantage. In Shanxi province, especially in Changzhi and surrounding areas, the market advantage is obvious, and many old users name Yongteng products.
(3) Brand advantage. Years of brand awareness and reputation, with a large number of brand loyal end customers.
Yongteng's disadvantage lies in the difficulty in fund operation after the unilateral withdrawal of Tsinghua Machinery Factory.
Advantages of HSBC:
(1) ready-made sales channels.
(2) Financial strength.
(3) background of state-owned assets.
The disadvantage of HSBC lies in the lack of flexibility to adapt to the operation of market economy under the existing system.
Combining the advantages and disadvantages of both parties, the cooperation between Yongteng and HSBC is just to foster strengths and avoid weaknesses, complement each other and form a joint force.
2. Prospects for cooperation
The cooperation between Yongteng Pipe Industry and HSBC Profile is not only the cooperation of industry, but also the integration of management, technology and system. The cooperation between the two companies will effectively integrate the advantages and strengths of both parties. Based on the current good pipe market, it is estimated that in three years, the annual sales will reach 500 million yuan, the annual net profit will reach 80 million yuan, and the annual tax revenue will exceed10 million yuan. The new pattern of Changzhi pipe market will be rewritten and its market share will continue to expand. In Changzhi, Shanxi and even the national building materials industry, find a new way of joint cooperation, complementary advantages and mutual benefit.
Model essay on project cooperation plan II
First, the macro analysis of the art test training market
1, National Art Examination Market Training
More than 910.5 million people participated in the national college entrance examination in 20XX. According to the provincial data, the number of students in Art Candidates exceeds 900,000, that is,110 is Art Candidates.
Compared with the decrease in the number of college entrance examination students, the proportion of art candidates is on the rise, which is closely related to the high admission rate.
Judging from the above data, the advantages of art test are obvious, and it is precisely because of this that the proportion of students taking art test in China has increased year by year, and art test training institutions have blossomed everywhere. However, many candidates have no clear self-orientation when choosing the art test, and they don't know what major to study; I don't know much about the mixed market of art test training, and I can easily be deceived by some training institutions that have no school experience or even qualifications. I spent a lot of money on training, but I didn't learn the required knowledge in the end.
China's current art training market is promising. Nowadays, many candidates pursue the guidance of famous teachers before exams. We have an excellent teaching team, which can occupy a place in the art examination training and train outstanding candidates to enter colleges and universities. However, the existing training institutions can train artistic skills, but they can't provide students with guidance on cultural courses. The combination of the two can monopolize our art test training market.
2. Successful experience of art test training school.
The art test training market is dominated by fine arts, and many art test training institutions have emerged successfully. With the increase of market demand, diversified majors are suitable for pre-test skills training and cultural course training in art colleges. There are the following training institutions in Beijing: Nortel Film and Television Training, China Film Art Examination, Momei Art Education, Aoer Art Examination Education, Alto Ladder Music Training, Star Trunk Art School, Beijing Film Academy, Guang Bei Star, Beijing Ivory Tower, Beijing Mingshitang School, Beijing Phoenix Art Examination Training, etc. These institutions have their own specialties and have achieved excellent survival and development in the market.
3, comprehensive art test training profit points and charging standards
Professional name fee/monthly accommodation fee/monthly cultural class fee.
Art Stamping Class 4580 2000
Art upgrading class 4380 2000
Broadcast hosting quality class 8000 2000
Broadcast host upgrade class 8000 2000
Broadcast host punch class 8500 2000
Systematic training for two months 28500
Second, about Guan Wentang Art Training Center
(a) the specific situation of Guanwentang Art Training Center:
1, good environment and infrastructure.
Elegant teaching environment and perfect infrastructure are the foundation for the development of the school, the basis for students to choose a school, and the rest assured garden for parents.
2. High-end teachers.
Excellent teaching staff is the foundation of building a school brand and a magic weapon to win in the market competition.
(2) Guanwentang Art Training Center now has an enrollment executive team, which will promote the faster development of the school.
The development of the school is based on students. Only by having an excellent enrollment management team can the fundamental problems of the school be solved and the school grow rapidly.
(3) Geographical location
There are many factors in the remote geographical location of the school, such as: inconvenient transportation for teachers to attend classes and difficulties for parents to find a school; However, complete environmental facilities have advantages and disadvantages for our school.
Third, our advantages.
1, our team.
All three of us have done enrollment management and student management in private universities and have experience in running training institutions.
2. Our team has experience in enrollment management.
I have done enrollment management in private universities, full-time teaching and student management for art candidates, national art exhibitions, and cultural courses training in primary and secondary schools.
Over the years, our team has achieved very good results in enrollment.
On the basis of the downward trend of enrollment in private colleges and universities in 20XX, we enrolled 100 students in a single region and 300 students in a team. He held an exhibition of ten thousand people.
Fourth, our team's enrollment plan and feasible methods for Yu Guanwentang Art Training Center.
1, enrollment plan and method.
(1) Telemarketing: Telemarketing is an effective marketing method, which can reduce the sales cost and is also widely used by many training institutions at present.
1. According to the current development needs of the school, first set up a telemarketing team of about 8- 15 people. There are several options for personnel recruitment:
A. Quickly recruit through online recruitment and talent market (the recruitment brochure reflects the school's development goals, industry prospects and salary to attract job seekers).
B, college graduates or women with telemarketing experience in service industries (Internet companies, call centers, education companies, etc.). ) is given priority to, supplemented by men.
C, good image, sweet voice, strong communication skills and adaptability, like telemarketing.
In the recruitment process, pay attention to the potential characteristics of candidates:
A, the pressure of survival is great.
B, love life.
C, indomitable spirit.
D, the same idea, love the work of this industry.
Have good execution ability.
F. Have good professional ethics and loyalty.
Warm, friendly, confident, able to ignore setbacks.
H, diligent and full of sacrifice.
Telemarketing teams are generally divided into development, maintenance and customer service centers. Therefore, according to the quality and personality characteristics of different personnel. Give them a reasonable position, give full play to their advantages and their talents.
(2) Conference marketing: collect a large amount of data through telemarketing in the early stage, gradually determine the target customers, invite the target customers, and conduct conference marketing through forums, lectures, artist exhibitions, etc.
1. Conference marketing can strengthen our school's communication on target examination information, cultivate the market, lay a foundation for developing the minds of potential local Art Candidates and parents, and create a good atmosphere.
2. Bring the potential Art Candidates and their parents together through the conference to understand their needs, solve their doubts and achieve the effect of enrollment.
3. Monthly sorting 1? 2 conference marketing, ensure that at least 100 Art Candidates and parents are present, and make 20? 30% art candidates have become the target students of our school, through the efforts of team members.
Conference marketing is the continuation of telemarketing and the transformation of telemarketing achievements, and it is an effective marketing method widely used at present.
(3) Consulting marketing: Select outstanding members from the marketing team to form a consulting marketing team, and conduct consulting emotional marketing for those who come to attend the conference or attend the conference lecture but have not become my calibration students.
(4) Rolling marketing: establish a good relationship with students who have become our school, the teaching quality is the best, and even give appropriate preferential treatment and policy inclination, so that old students can drive new students to become prospective students of the school.
(5) Establish an enrollment channel camp: In view of the provinces and cities where art candidates take exams, our school organizes art candidates to participate in forums, lectures, artists' exhibitions and other forms through the help and support of the relationship between the local government and the school, network promotion and newspaper publicity. This can further enhance the local popularity and influence, let more art students and their parents know about our institution, and promote the enrollment of local art examination. This is a marketing model based on the above marketing methods. Send 2-5 people to the city where the conference is held to make preliminary preparations, and contact the schools in the surrounding areas to attend the conference. It is held once every two months in different cities, and at least 200-400 art candidates participate in the activities every time.
(6) Network marketing: Network is the key to modern propaganda tools. We have established the school's portal website and published the latest information on enrollment, activities, lectures and students. Through Aauto Quicker Network, candidates can know the latest situation of our school in the fastest way, so that students and parents can rest assured and become a credible online publicity in society.
2. Teaching management methods.
First, single teaching becomes diversified teaching.
Single art training, can join broadcast host, film and television director.
B, art skills examination training and students' cultural courses integrated teaching management.
Art students come out of school to pursue artistic skills training, and then leave cultural classes behind. Most of the outstanding art students in the country can't get into their own universities because of cultural courses. Therefore, when cultivating a single artistic skill, our school can provide students with cultural lessons and solve their worries about cultural lessons, so as to improve our students' enrollment rate, enhance our reputation in society and increase our capital gains.
3. The simplification of training is transformed into diversification.
After a period of accumulation and consolidation of funds, the staff of our school is stable and diversified training modes can be implemented.
4. National chain brand education
The R&D system was born in the field of teaching staff construction and professional education, and a stable professional management team was finally formed in the establishment of educational marketing network, so it has the basic premise of faster and larger-scale development. We can try to set up our branch schools in a nationwide cooperative chain.
Verb (abbreviation of verb) cooperation mode
1, funded by Guanwentang Art Training Center, we will do the first line and share the profits.
We can cooperate with a small amount of money.
3. We work in Guanwentang Art Training Center and get salary and enrollment bonus.
To sum up, through our win-win cooperation with Guanwentang Art Training Institution, our Guanwentang Art Training School has become the best brand art examination training education in China with our best enrollment team, best integrated teaching management, best teaching staff, best teaching quality, best teaching environment and infrastructure, and highest standard service concept.
Let's go hand in hand!
Model essay on project cooperation plan 3
I. Overview of the University Network
The University Network was established on August 27th, XX, and was established by a team led by young people who had business and entrepreneurial experience. At present, there are 7 members of the team, distributed in major universities in Xi. The purpose of the university network is to establish a network for college students in Xi 'an, and through this network, various offline activities will be carried out, which will bring tangible benefits to the majority of college students in Xi 'an.
Second, the introduction of the core members of the team
Liu Haiyang: After graduation, he worked in a well-known company. Resign and start a business after working for one year. After the failure of starting a business, the university network is the third time to start a business. People are infectious, persistent, enthusiastic, unwilling to be lonely and have leadership.
Dorri: Jiao Tong University School of Management is a graduate student, majoring in project management. When I was an undergraduate, I came into contact with various societies. Now graduate students are going to work. I am calm, thoughtful, good at dealing with people, persistent, mainly responsible for personnel and market.
Li Zhao: Jiao Tong University is a graduate student, mainly responsible for web design and technology.
Mao Qi: I am a graduate student in School of Software, Jiaotong University, majoring in website technology.
Rona: I graduated from Northwest University. Lively and cheerful personality, like all new things.
Guo Dan: xidian university graduate student, majoring in business administration. He is currently the vice chairman of the graduate student association. When I was an undergraduate, I won the bronze medal in the National Entrepreneurship Competition. Currently responsible for personnel outreach.
Zhao Fei: xidian university is a graduate student, majoring in information. At present, he is the vice chairman of the graduate student association, with perseverance and strong working ability.
The core members perform their duties, with a clear division of labor, with special emphasis on execution.
Third, the market analysis
Established in August of XX, University Network is dedicated to serving all college students in Xi. The main content of the website is based on college life. All for college students? Rooted in the university campus is the biggest feature and foothold of the university network. As a young and energetic student portal, behind it is a team full of vitality, innovative thinking and combat effectiveness. The team members are all college students, which makes every corner of the university network full of the unique atmosphere of university life.
At present, Xi has several comprehensive websites for college students. However, they only provide some information resources online, but they don't provide the information that Xi college students really need. As a local website, they can't provide all kinds of offline services, which is really a great waste. As a rising website, university network has a rich channel system, which provides a window for college students to understand society and a platform for them to show themselves and communicate with each other online. At the same time, it provides a new marketing channel for businesses to directly enter the university campus. In this way, a two-way channel is built between campus and society. The university network combines its own advantages, constantly innovates, and relies on its own network platform to provide the most comprehensive service channels for college students and all-round excellent campus integrated marketing services for enterprises by continuously integrating campus resources. To put it simply, as a rising website rookie, the purpose of the university network is to do everything for college students, and the concept is to provide tangible benefits for college students in Xi 'an through online and offline promotion.
Fourth, the operating status quo
In addition to the above team members, the university network also has domain name assets, which have now appreciated to 220,000 yuan; A server and a background program; At present, the recruitment of all kinds of personnel on the internal side (campus) has begun. Only one week after posting the recruitment notice online, 10 people applied for column editor, 4 people applied for ceo, and 2 people wanted to cooperate. Foreign parties (merchants) have made clear their cooperation intentions with several companies; However, due to insufficient funds and insufficient publicity, all the work has progressed slowly. (only 500-65438+ 10,000 yuan)
Verb (abbreviation for verb) business model
Our business model is currently in the form of campus ceo and column editor. To put it simply, the campus ceo should have one person in each major university in Xi' an, who is fully responsible for all offline work of the school; Not every school has column editors, as long as the total number of columns meets the requirements.
Sixth, the profit model.
Simply put, it is to promote offline online and provide various offline services and commodity transactions with the website as the platform. The specific situation can be further understood and discussed later.
The above is just the simplest project introduction. If we need to know more, we have a more detailed plan.
Our team advocates wolf culture and firmly believes in being a man in advance. If people are right, bad things can be turned into good things, but if people can't, good things will be done badly. We sincerely invite people of insight and lofty ideals to join us. Let's do something together. Please believe us, as long as we unite as one, a young team with various backgrounds will certainly achieve something! Looking forward to your joining!