Different from e-commerce, the goods sold by online education or knowledge stores are not physical objects, and there is no concept of use after receiving goods. From purchase to use, it is done in one place.
content
The first problem we should pay attention to here is the form of knowledge products, whether it is paid graphics, audio, micro-lessons, or series of courses, columns and live teaching. What kind of content form does your platform need? What content format is the most "appetizing" for your users? How to achieve it?
(Recommended by "micro-learning partner", it supports live audio, live video, live screen, micro-lessons, series of lessons, columns and other content forms to meet the needs of different students and different stages of content forms. )
A store/portal
Second, with content products, the next step is to show the window, how to build your platform. How to realize technology docking? How to make the product display more beautiful? This is the construction of knowledge base, which is a very important part. It is not only a platform for lecturers to show, but also a distribution center for users to "choose and buy".
(Micro-learning partners support one-click creation of knowledge base, one connection/one QR code, which is convenient and quick to configure)
marketing
Third, marketing. The era of Internet content is an era of grabbing traffic. High-quality content is the premise of retaining and attracting users, and at the same time, it plays the internet marketing functions such as coupons and membership cards.
user
Fourth, user management. In the Internet age, what is often said is "user thinking, user-driven". Micro-learning partners support user classification and user tags to gain insight into user portraits, which is convenient and fast. In addition, the user's consumption details and specific information are unobstructed.
data
Fifth, data analysis. Once the platform is built and put into use, there must be data flow, and the era of big data is about data. Driven by data, the data function of Microscience partners records orders and users in detail, which not only meets the primary and easy data analysis, but also supports data export, and realizes more complicated data analysis through Excel.
Content-Store-Marketing-Users-Data
Building an online education platform is a complete closed-loop line.