Tik Tok's powder transfer is to help everyone pay attention and order a fan base; Stay time is to let everyone stay in your live room by holding the order as much as possible; Thirdly, we can improve the conversion rate of Tik Tok live broadcast room by suppressing bills and releasing bills. When we do the cold start of Tik Tok live broadcast, the key is the goods. Whether a commodity wants to sell its own products is not necessarily at the time of cold start, but the products you sell should match your own people as much as possible.