1, soft title is the key.
The title is the eye of the whole article, the essence of the article and the important point to attract netizens. Whether the title is attractive or not is also the key factor to the success of soft text promotion. A penetrating title is the key to let netizens remember websites and products. As long as you can attract him deeply, Ruanwen is half the battle.
2. Writing soft articles must be of good quality and "soft".
After all, writing soft articles is different from ordinary articles and pure advertising stickers. After all, soft text should include the nature of advertising, but it should not be excessive, so this "degree" is really difficult to grasp. The "soft article" asks us not to put advertisements abruptly, which is really a headache. Reading boring advertising articles can not promote brands and services, but will have a negative effect. Therefore, we are required to have strong resource integration ability and profound writing skills.
3. Soft writing should be innovative.
Innovation is also an important part of search engine habits. Search engines like original things. As long as the spider feels good and has never seen it, it will generally be included. This is also an important way for soft writing to achieve its goal, so try to be original. An excellent soft article should contain something innovative.
4. Soft articles have coverage.
How does enterprise information spread in the vast network ocean? This requires extensive coverage. Don't think that the launch of one or two media is the so-called soft text promotion. In view of this situation, Delu Communication put forward a cost-effective network news conference, so that the information of enterprises can quickly cover the whole network.
5. Contribute to network optimization.
Most of the current soft texts have been displayed in the form of networks, and most of the platforms displayed are websites. A soft article that conforms to SEO is very helpful to the website: for example, the title contains keywords, the keywords are added at the beginning and end, the text is bold and anchored properly.
Step 6 persevere
Soft text delivery must be sustained to achieve good results. Don't fish for three days and dry the net for two days. When making marketing plans, enterprises must have systematic marketing strategies and targeted marketing plans according to current events.