IBM adopts mixed training methods, which are mainly divided into face-to-face and online forms. Face-to-face instruction includes classroom training, field practice and on-site demonstration. , and online forms include online courses, online seminars, social media discussions and blog post reading guidance.

The salespeople and system engineers of ibm company should receive 12 months of initial training, and mainly adopt the teaching method of combining field practice with classroom teaching.

75% of the time is spent in branches all over the country; 25% time in the company's education center. The middle-level cadres in charge of training in the branch will check the syllabus of the company's students, including the quality, values and beliefs of the company's students and the basic knowledge of the whole production process. Students spend a certain amount of time visiting users with marketers to gain experience from practical work.

In addition, before experienced marketing agents appear, new students are often asked to practice their first achievement at branch meetings. Sometimes, some criticisms may be very sharp, but students have increased their confidence and won the respect of their colleagues.

The company will never send an unqualified representative to meet users, nor will it send an unqualified student to receive training, because it does not conform to the concept of an excellent enterprise.