All the activities of the agent should be consistent with the company's three-year plan. The first year is mainly about channels, not just seeking return on investment. Just like raising fish. In the first year, we just wanted to dig a fish pond. In the second year, the company became a brand, which is the stage when we put in fry. If the fish pond is big enough, we can put more fry. With a fish pond big enough, you can make money when it breaks out in the third year. Only in this way can we really control the market, otherwise we can only be led by the market forever and be firefighters everywhere all day, and the market will never be able to do it.

If you don't invest in channel construction as soon as possible, you just want to make use of existing resources and make a deal with customers at the lowest cost, and the transaction volume will never be large. In the third year or even the second year, I can't keep up with the pace of the company. When other markets start, it will be too late for us to start the channel again. The company can't let the market wait.

Operation scheme:

A, staffing 3-5 people.

1. Business Manager ~ Mainly responsible for the daily work arrangement of employees and contacting the leaders of the cooperative target units.

2. Salespeople cast nets everywhere, release information, collect information, and call partners to participate in various activities organized by the company. Feedback the collected information to the business manager in time.

Two. Work plan

1. Assign quantitative task assessment every day, and how many decoration companies, dealers, foremen and painters need to visit every day.

Only when the goal is clear, the task can be clear, and there will be a long-term accumulation channel. A grain of rice makes a granary of 10 thousand tons, and quantitative change can cause qualitative change.

2. marketing tools ~ social software such as wechat, public karaoke and Tik Tok increase exposure. I can publish the content myself, and I can't publish the content to my partners in a 360-degree way without dead ends.

3. Make a report once a week by using the conference marketing plan. The briefing will be held according to the company size and partners.

Benefits ~ Rapid momentum ~ Vertical efficiency ~ Effectively prevent marketing ideas from going astray due to misunderstanding of dealers, and it is also a kind of supervision and assessment for the landing work of dealers' projects.

If we visit customers (partners) one by one, we will waste a lot of labor costs. China people attach great importance to feelings, especially northerners like to invite people to drink and eat. It will cost a lot of money and time to treat one by one. Even if you have money and time, you can't stand drinking every day! ! Conference marketing is the lowest cost promotion method and the fastest spreading promotion method.

Large conference companies form a three-person conference group, a host, a lecturer and a sound engineer; Plus other agents from twin cities. Warm up before the meeting, control the atmosphere of the meeting, and answer questions from the meeting group and other agents who come to the meeting after the meeting. As the saying goes, the first three feet are hard to kick, and the conference marketing organized by the company is to help agents kick the first three feet well. Let other agents attend the meeting, which not only helps the agents to solve the initial problems, but also helps other agents to firmly grasp our product explanation skills, understand the business philosophy and memorize marketing skills after three or four meetings.

Division of labor and responsibilities of each post in the group.

While presiding over the meeting, the host should be a good assistant to the speaker, cooperate with the speaker to do experiments and make demonstrations.

Lecturer, do a good job in explaining products and business strategies. It is the spokesperson of the company's influence and the spokesperson of the company. Everything you say represents the company.

The sound engineer controls the sound equipment, prepares the props needed for the meeting, observes the changes in the venue, and feeds back the real and effective information of the venue. According to the feedback from the sound engineer, the conference team will further improve its work and make it an investigator and a sharp knife company.

4. After the demonstration, the business manager visited all the participants to understand their thoughts. Find out the companies and individuals who are interested in us and find out the appropriate cooperation scheme according to the specific needs.

Three. cooperation project

(1) Decoration companies and dealers value the strength and brand influence of the company most, followed by profit space and cooperation stability. Our main job is how to bring people together.

specific/concrete plan

1. Make a model house in the community to let customers experience the advantages of our products. Distribute small gifts to attract customers, make introductions to let owners know more about our products, and select several owners to make model houses in the community. The price will be increased according to the cost price of the first registration in the registration order.

2. We organize cooperation activities for decoration companies and distributors, and invite potential customers to participate in the activities.

3. It is difficult for the owners to attend the promotion meeting. We'd better invite celebrities in the decoration industry to give a speech, or invite Feng Shui to give a speech. The other is to visit tourist areas or have dinner in star-rated hotels or invite celebrities from educational institutions to talk about family education. In short, it is the key to find a way to pull people over.

4. If the energy or economy of the above scheme is not allowed, you can only communicate through WeChat group. Then you need to do a lot of WeChat publicity materials, and the official WeChat account will cooperate with the applet.

5. Sign a strategic cooperation agreement with the decoration company, mainly choose high-end decoration company, and send it to art paint background wall or children's room. The requirement is that the owner must be on site during the construction.

(2) Individual partners, such as foreman, painter and tailor.

1. Call a meeting and make a long-term plan. Talk about dreams, cooperation and the future.

2. Use a partner model or a simple and rude high rebate.

Partner model

1. Establish a service network in the southeast, northwest and central parts of this area.

This outlet can be used as a temporary storage point for goods, a gathering point for partners or a refreshing service station in Zhu Na.

2. The heads of five outlets become joint venture partners, with economic independence and business cooperation. Take the goods according to the increase of 10% of the purchase price of the company's agents, and enjoy all the policy support and profit distribution of the company.

3. Each of the five partners shall establish a core member based on 10, with 10 core member training 10 ordinary members. Form a partner team ~ ~ core members ~ ~ ordinary members. Partners find ten core members, and the core members supply according to the dealer's price, and each core member is divided into groups.