Speaker: American psychologist H. Kelly.
A certain quality of a person or a certain characteristic of an article gives people a very good impression. Under the influence of this impression, people will also give a better evaluation of other qualities of this person or other characteristics of this item.
Halo effect, also known as halo effect, is a factor that affects interpersonal perception. The quality or characteristics of this strong perception of love me, love my dog, just like the halo of the moon, pervades around, so people call this psychological effect halo effect vividly. Contrary to the halo effect, it is the devil effect, that is, it has a bad impression on a certain quality of a person or a certain characteristic of an article, which will make people underestimate other qualities of this person or other characteristics of this article.
Celebrity effect is a typical halo effect.
It is not difficult to find that most of the commercials are made by famous singers and movie stars, but few people see them. Because the products launched by the stars are more easily recognized by everyone. Once a writer is famous, the manuscript that was pressed at the bottom of the box will not be published at all, and all works will not be sold. This is the role of the halo effect.
There is often a halo effect between boyfriend and girlfriend. When two people who love each other are together, they will feel that both sides have advantages and no disadvantages. That is to say, when you like someone at first, you just like the other person's advantages, and then after the halo effect expands, you feel that the other person is full of advantages.
Extended data
Halo effect error is an error phenomenon from point to surface and from one point to another in the evaluation process due to the preconceived influence of the evaluator on the evaluation object. It is like the halo of the moon spreading around, covering up the overall appearance of things. ?
Elimination methods mainly include:
(1) Strengthen the study and education of appraisers and eliminate their personal prejudice;
(2) Collect and fully grasp the factual basis of evaluation, and overcome the one-sidedness of evaluation;
(3) Technically, the scoring lines are staggered, such as the first item is arranged from left to right and the second item is arranged from right to left, so as to eliminate the setting deviation.
First put forward
Halo effect was first put forward by the famous American psychologist Edward Thorndike in the 1920s. In his view, people's cognition and judgment of people often only start from the part and spread it to get the overall impression, that is, they often generalize from the partial. If a person is marked as good, he will be shrouded in a positive aura and be endowed with all good qualities; If a person is marked as bad, he is shrouded in a negative aura and is considered to have all kinds of bad qualities.
It's like a circle around the moon on the eve of windy weather. In fact, this ring is just an extension of the moon's light. Accordingly, Thorndike gave this psychological phenomenon a proper term "halo effect", also known as "halo effect".
Psychologist Dane did such an experiment. He showed the subjects some photos, some of which were attractive, some were unattractive and some were medium. Then, the subjects were asked to rate these people according to characteristics unrelated to attractiveness. The results show that the subjects give attractive people more ideal personality characteristics than unattractive people, such as kindness, calmness and sociability.
The halo effect is often manifested not only in judging a person by his appearance, but also in judging his body by his clothes and his talents by his words. This effect is especially obvious when evaluating unfamiliar people.
Cognitive angle
From the cognitive point of view, the halo effect is only based on the individual characteristics of things, grasping the essence or all the characteristics of things and drawing conclusions, which is very one-sided. Therefore, in interpersonal communication, we should pay attention to warning ourselves not to be influenced by the halo effect of others and fall into the misunderstanding of halo effect.
Baidu Encyclopedia-Halo Effect Error
Baidu Encyclopedia-Halo Effect