In order to ensure the smooth development of work or things, it is often necessary to make a careful plan in advance, which is a written plan, specifying the time, place, purpose, expected effect, budget and method of action. So how do we write the plan? The following are three plans for the opening ceremony that I have compiled for you, for reference only. Let's have a look.
Opening ceremony planning plan Part 1 Members and division of labor of the preparatory team
1. Time: MM DD.
2. Location: West of People's Square
Three. Members of the preparatory group and division of labor:
(1) leader of the comprehensive coordination group: 1 member: 3 people.
Responsibilities: Responsible for program coordination, personnel scheduling, guest arrangement, vehicle scheduling, etc.
(2) Leader of the publicity materials group: 1 Member: 2 persons.
Responsibilities: Responsible for issuing invitations, counting guest lists, formulating ceremony procedures, and presiding over speeches.
Draft and review all speeches, prepare publicity materials, contact and arrange media reporters, and publicize the reporting ceremony.
(3) Team leader of venue layout team: 1 Member: 2 people.
Responsibilities: Responsible for setting up the rostrum, VIP room, atmosphere, road signs and signs at the ceremony site, and hanging slogans of all units.
(4) Etiquette Group 1 Team Leader: 1 Members: 2.
Responsibilities: Responsible for the preparation of etiquette supplies, the invitation of etiquette groups, the reception of guests, the service of the rostrum, and the etiquette service during the celebration ceremony.
(V) Team Leader of Etiquette Group II: 1 Member: employees of Etiquette Company.
Responsibilities: Responsible for fireworks, firecrackers, rainbow doors, hydrogen balloons and other celebration supplies.
(6) Head of the reception team: 1 Member: 8- 12.
Responsibilities: responsible for inviting guests, counting, picking up stations, guiding the itinerary of attending the ceremony, providing food, accommodation and souvenirs.
(7) Team leader: 1 member: 5- 10 member.
Responsibilities: Responsible for the security of all aspects of the guests' trip, vehicle parking at the ceremony site, personnel order maintenance, etc.
(8) Leader of the Guest Sign-in and Gift Collection Team: 1 Member: 2-4 people.
Responsibilities: Responsible for all guests' sign-in, gift reception and registration, leading the attendance of celebrations and statistical reception of guests.
(9) Head of Health Group: 1 Member: 2.
Responsibilities: Responsible for cleaning the environment of the guest route and the celebration site.
(X) Leader of the Gift Distribution Team: 1 Member: 2.
Responsibilities: Responsible for the distribution and statistics of all souvenirs.
Four. (Attach the telephone number of relevant staff):
Meal schedule
Dining place: Grand Hotel
VIP table (accompanied by the main leaders of the hotel)
leader status
leader status
leader status
……
Opening Ceremony Planning Scheme II In the golden autumn, Shifang Digital City will be grandly opened. As the largest digital mall in our city, it is bound to attract wide attention and expectation from all walks of life. This opening ceremony is a timely and good image promotion opportunity for all walks of life in Shifang Digital City, and it is also a good opportunity to establish a corporate image. Through good brand image promotion planning, wonderful celebrations, grand project launching ceremony and media publicity, the image and strength of the digital city and the confidence of the majority of settled businesses to create brilliant achievements will be fully demonstrated. Promote good communication between enterprises and all walks of life through the opening ceremony; Enhance the confidence and cohesion of businesses in enterprises.
This celebration takes interactive activities and targeted promotional activities as the connection point, which makes it easier to introduce cognitive awareness, impress consumers and greatly help the establishment of the brand. Shifang Digital City will truly become the authoritative trading market for digital sales in our city, the first choice for consumers to buy and the cornucopia of wealth for merchants.
I date: 20xx year, month and day
Second, the website:
Three. Organizer:
Fourth, guests:
Verb (abbreviation for verb) Media representative:
Representatives of all parties to intransitive verbs:
Seven. Description of layout: (with attached drawings)
1 check-in desk: photo background, as a foil, logo can be added next to it.
Main stage of promotion ceremony: rectangular stage
3. Main background: Big spray
4. Exhibition board: The first type of exhibition board introduces Shifang Trade City with the logo of Shifang Digital City as the base map, and the second type introduces Shifang merchants; The third floor is a business promotion exhibition board.
5. Live Rainbow Gate
6. Lantern pole
7. Floating in the air
8. on-site flower basket
9. Activity banner
10. The scene is huge.
1 1. Square flower bed
Eight. Procedure:
1 9: 00 guests sign in (music: military band) and the audience enters.
2 9: 30 host's speech
3 Leaders' Speech
Speech by four guests
5 common ribbon-cutting
6 release the dove of peace
Set off firecrackers and fireworks
8 The host cut the ribbon at the end of his speech.
Can show the guests around the shopping mall.
10 Promotion begins
Nine, large-scale performances: (two days)
In order to set off the atmosphere, gather popularity, increase the effect of live activities, and arrange large-scale live performances.
Time: 9: 30am-165438+0: 30pm-14: 30pm.
The actors will invite the most powerful singers and dancers in our city.
X. Promotion activities
Fashion Show
→ Duration: omitted
→ Key point:
A) Set up a stage outside the mall.
B) The activity time is designed during the trial operation.
C) Cooperate with relevant businesses to hire professional models for catwalks to reduce costs.
D) wearing ugly songs, dancing in the middle of the runway, etc.
E) The host should pay attention to interactivity and let the guests participate in it.
F) Add small games to the activities.
G) Requirements for equipment and personnel:
Marketing plan:
In the behavior of market operation, we should pay great attention to promoting this weapon, because "promotion" is a double-edged sword. If we don't grasp the degree and depth of promotion well, we will hurt ourselves. At present, the mall is in the opening period, and some promotional activities can be done, but if it is too frequent, it will cause consumers' trust in the brand to decline.
We suggest adopting the gift promotion strategy in this activity.
Strategy 1: On the day of the event, in order to attract people's popularity, we can adopt the strategy of what to give, so that every consumer who comes to the mall can gain something, increase their goodwill towards the brand of the mall and expand their popularity. The face value is about 5- 10 yuan.
Strategy 2: All customers who have participated in on-site activities will get coupons from the mall, thus attracting some long-term repeat customers for the mall. The face value is around 25-50 yuan.
Strategy 3: find cooperative units (such as pubs, teahouses, ktv, etc.). ). During the opening period, customers who buy goods in shopping malls can enjoy preferential coupons from cooperative units.
Inside the store
Policy: 1. All products in the shopping mall must be guaranteed quality. In some areas, simple product quality inspection methods are aimed at establishing the image that * * * attaches importance to quality.
Strategy two. Design 3-4 rest spots in the mall, and set up fashion travel magazines /dm sheets/mall area maps for guests to watch.
XI。 Division of labor among departments
The first is to set up a business preparation office (responsible for the overall division of labor among various departments)
Second, the propaganda department (responsible for media liaison publicity plan)
Three. Celebration Department (all celebration facilities will be in place immediately)
Fourth, the reception department (draw up the invited guests and do a good job of reception)
Five, the logistics department (to ensure the normal work of the executive department)
Intransitive verb security department (to ensure the safety of celebration work)
Speech by town leaders at the opening ceremony of real estate company and the foundation stone laying ceremony of villa community
Speech by township leaders at the opening ceremony of real estate company and the foundation laying ceremony of villa community Dear guests and comrades, in this spring season, we have ushered in the opening ceremony of Nantong * * Real Estate Co., Ltd. and the foundation laying ceremony of * * fairview park. Here, on behalf of the Party Committee and government of * * town, I would like to express my heartfelt congratulations to the general manager of * * *! Give a warm welcome to all the guests! Sincere greetings to all employees involved in the project construction. & gt
Host and procedure of birthday celebration
Mr. Jia Lao's eightieth birthday, the 60th anniversary of diamond love, a unit celebration: light the water candle on the birthday table, turn off the lights and play "I Love My Family" (about two minutes). Unit 2: Qu Biliang lights up, Mr. Ali takes the stage, introduces the time, people and purpose of the celebration, and leads to the general host (Fei Hang, Yan Ping). Unit 3: The general host takes the stage, (the background music is the theme song for joking and talking), and the host announces the atmosphere, which represents reading the full text >>
Let's drink to the welcome banquet for the 20th anniversary celebration of Longxi Poetry Club.
Leaders, predecessors and guests, "It's a pleasure to have friends coming from afar". Thank you very much for coming to the beautiful ancient Yelang Xinhuang to attend the 20th anniversary celebration of Longxi Poetry Society. First of all, on behalf of the Xinhuang County Party Committee and the county government, I would like to extend a warm welcome to the leaders and guests! Xinhuang has a long history and rich characteristics. Beautiful natural scenery, intoxicating Dong rural customs and mysterious Yelang culture make this paradise read the full text >>
Speech at the opening ceremony of kindergarten
Speech at the Opening Ceremony of Shanghai Experimental Kindergarten in Phoenix, Shanghai Foreign Studies School Dear leaders, guests and comrades, autumn is cool and osmanthus is fragrant. On the banks of the Lancang River, colorful flags are flying; In the beautiful phoenix, friends are like clouds. Today, Shanghai Western Group held a grand opening ceremony for Phoenix Shanghai Foreign Language School and Phoenix Shanghai Experimental Kindergarten. I would like to take this opportunity to read the full text on behalf of Nanchang Municipal Committee of the Communist Party of China >:>
Welcome speech at the pharmaceutical completion celebration
Dear leaders, distinguished guests, ladies and gentlemen, in the golden autumn, the sky is high and the clouds are light, and a cool breeze is blowing gently. In this beautiful and charming 1 1 month, we gathered at the foot of the beautiful Dabie Mountain main peak to hold the completion ceremony of Tao Hui Jiuzihe Pharmaceutical Co., Ltd. in Hubei Province. First of all, on behalf of the CPC Jiuzihe Town Party Committee and the town government, I would like to extend my warm congratulations to Tao Hui Pharmaceutical, which was completed and put into operation today, and read the full text for its hard work in the project construction >: >
The planning scheme for the opening ceremony Part III: Preface
The opening ceremony is based on the grand celebration atmosphere, and the activities aim to form a good brand promotion and image display effect. Through the opening ceremony and guest reception, the theme and taste of Hangzhou XX Liquor Company were reflected, which left a deep impression and good reputation in the minds of participating consumers, established brand loyalty, enriched potential customers and established a leading position in the industry.
Second, the activity procedure
This planning case consists of two parts: the opening ceremony and promotion activities.
The layout of the main venue of Hangzhou XX Liquor Company is as follows:
1, stage:
The stage is set in the square on the first floor of Zhongnan International Building where Hangzhou XX Liquor Company is located. On the left side of the square, a large arch of15m is used to set off the atmosphere. Due to the hot weather, a sunshade of about 150 square meters was built in the center of the square in front of Xiamen University in Central South China.
The red carpet extends from the arch to the awning. From the arch to the awning, there are two welcoming people, as a welcoming avenue, with small flower pots on the side.
The main stage is located at the south gate of Zhongnan International Building, with the platform (about three meters) above the existing steps as the stage, followed by a background wall covering the existing glass door, covered with a red carpet, with stereos on the left and right sides of the stage and a vertical microphone in the middle. Green plants and colorful bonsai flowers are placed under the inkjet screen at the back of the stage (including under the stage).
2. Full set of audio: a set of 2 main boxes, 2 return radios, 1 mixer and cabinet.
3. Background frame structure: 6 m long *3 m high frame structure.
4. Awning: The awning is built about three meters below the steps of the main stage, with an area of10m *15m. There is an entrance on the left.
5. Placement of tables and chairs: The awning is covered with red carpet, and 65,438+000 chairs are placed for guests to sit.
6. Welcome area: There are four welcome staff in the sunshade to guide the guests to their seats and distribute mineral water.
7. Arch: An arch with a width of 15m is set on the left side of Zhongnan International Plaza.
Advertising leads:
Celebrate the grand opening of Hangzhou XX Wine Co., Ltd.
Note: For placement locations, see Graphic Effect Icons.
8. Two balloons: Two hanging balloons "Warmly celebrate the grand opening of Hangzhou XX Liquor Company"
9. Guiding signs: One guiding sign is set at the entrance of the Fourth Bridge and one at the entrance of the Plaza.
10, multicolored roadside flags (20 faces): set around the square to render the atmosphere.
1 1, flower basket (1.5-meter-high three-story flower): words on the flower basket: Congratulations on the grand opening of Hangzhou XX Liquor Co., Ltd. * * Congratulations on the company.
There are flower baskets on both sides of the stage.
12, corsage (20 guests)
13, ribbon-cutting: the superior leaders cut the ribbon together (Miss Etiquette took the stage, for reference only. )
14, hostesses: Six hostesses, dressed in uniform red cheongsam, stood at designated places to greet guests.
15. Layout of vehicle entry and exit signs such as guiding signs and tourist rest areas. : Set up vehicle entrances and exits and parking guide signs at a fixed position on the edge of the square, and uniformly park vehicles. Vehicles are parked under the guidance of security guards. Note: security guards should pay attention to the guidance of on-site parking.
16. process display platform: a conference process display platform is set at the guest entrance, which mainly indicates the approximate time of the meeting and the orientation map of the guest banquet.
17, go through the relevant examination and approval procedures: communicate with the property management company to construct by stages, and report to the Meteorological Bureau for examination and approval.
18, preparation of other materials:
1. Names of main VIP seats, flower trays, flower baskets, colored balls, ribbon-cutting tools, etc.
2. Guiding signs, stop signs, sign-in signs, rest area signs and guiding signs.
3, atmosphere effect diagram, stage, background frame, sound, colorful flags, tables and chairs;
4. Moderator, staff, etc.
5. Prepare to file in case it rains.
Third, guests will be arranged to taste.
1, sign-in desk: the sign-in desk is located on the left side of the entrance, with two tables and two staff. Prepare a desk card (guest sign-in desk) and a sign-in book for two books, and bring some pens.
Welcome six guests and guide them to their seats.
3. The main stage of tasting: located in the center of Geshan Hall, with a 4.5 * 3m background wall behind it. The stage is the stage of the hotel, and the podium is located on the right, with flowers.
4. Projector: A projection screen is provided on the right side of the stage for PPT presentation.
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