The credit system is immature, the payment security is flawed, and the social norms and legal constraints are imperfect.
The most important thing is that the education of e-commerce is not systematic enough, especially the unreasonable curriculum configuration of e-commerce majors set up in many colleges and universities, which leads to graduates not knowing what they should do.
But I think there is always a tempering stage in the rise of any new thing. China has huge market and natural potential.
The following is a part of the summary of e-commerce development in China that I reprinted.
On March 9th, Luo Lang cooperated with Pacific Beijing Company to launch NetGod, launched more than 30 types of insurance, and started the real insurance online marketing. The monthly premium reaches 990,000 yuan. The fact makes people see the potential of online insurance. The insurance company has touched the net.
At present, there are nearly 80 insurance websites in China. Commercial insurance covers nearly 65,438+000 types of insurance, such as life insurance, property insurance, accident insurance and travel traffic insurance. Not only online insurance, but also real-time underwriting, real-time authentication, online payment and insurance agency business.
On August 16, the www.cpic.com.cn website of Pacific Insurance Company was launched. This is the first e-commerce website in China insurance industry that is used to connecting the whole country and the whole world. The first types of insurance sold online include: family property comprehensive insurance, air passenger personal insurance, computer insurance, enterprise basic property insurance, motor vehicle insurance, air cargo transportation insurance, air passenger personal insurance and Taiping Shi Sheng final series insurance.
China's insurance industry has entered a period of rapid development. Last year, the total premium income reached 654.38+024.7 billion. The annual growth rate is 39%. However, due to the crowd tactics of traditional insurance marketing, it gives people a sense of boredom and fails to fully tap the market potential. Network insurance will play an important role in the future.
To develop the insurance market, we should introduce the concept of integration. Let online expansion and offline work organically combine. We should not only explore the insurance market, but also attach importance to the network management of insurance companies. According to reports, the application of computers to forward-looking management of real-time escort can reduce management costs by 20%. It can be seen that there is great potential for creating benefits and increasing income.
It is worth pointing out that the largest insurance company in the United States has entered China, and the three largest insurance companies in Europe are also interested in entering the insurance market in China. China's young online insurance industry should be prepared for the challenge.
(10) capital market
The development of e-commerce must have financial support. Therefore, it is imperative to establish a sound capital market. From the second half of 1998, international venture capital began to extend its tentacles to China to conduct "fire reconnaissance". In the following year and a half, the situation changed substantially. 100 More than one venture capitalist is optimistic about the China market, and international venture capital has started or is ready to enter the network industry in China.
At the same time, domestic venture capitalists have also begun to proliferate. Private capital began to gather on the Internet. Shanghai Chuanglian Investment Management Co., Ltd. screened 2 130 projects, and selected 15 projects for venture capital, of which 10 project is the information industry.
The entry of international venture capital and the start of domestic venture capital should be a driving force for the development of e-commerce. However, Sina, Netease and Sohu, which are Internet stocks in China, etc. The slump on Wall Street has cast a shadow over the overseas financing of Internet companies in China.
Although Wall Street is no longer a paradise for online enterprises in China, the door for international venture capital to enter e-commerce in China is still open.
Because of the huge market in China, the United States and other international venture capital still regard e-commerce as a breakthrough in China. The Internet industry is still the commanding height for foreign capital to get ahead of others, pursue the maximization of investment and seek management control.
Although Sina and others plunged in the Nasdaq stock market, it will only make international venture capital cautious and calm. Ctrip.com recently received financing of12 million USD, which is an example.
Part II: Problems and Countermeasures
1, innovation problem
Innovation is the soul and core of e-commerce and the embodiment of its vitality.
At present, all kinds of commercial websites must solve the contradiction between the inertia thinking formed by the first venture and the need for continuous innovation in the second venture; We must keep up with the progress and development of national e-commerce cognition.
Get rid of the shackles of "doing e-commerce is not profitable" and "creating eye-catching attraction"; Wake up from the routine of "network master telling stories" and then "listing money" to play "big money" Re-study the development orientation and competitive situation. Re-examine and make good use of their own resource advantages, talent advantages and regional advantages.
Especially at present, the stock market is depressed, the number of websites is thin, and the merger and integration of websites is accelerating. It seems that the entire Internet industry has entered a cold winter. Some people began to question whether the internet has an economic fulcrum; Some people began to lament whether e-commerce websites can survive.
In fact, there is no need to question and sigh! Not to mention predicting a cold snap without a drop of rain. The development of network economy and the analysis of the above-mentioned 12 markets show that the e-commerce in China started healthily!
Ideological liberation gained by breaking through the siege of cloning model;
Cognitive progress gained by breaking through the concept of burning money and circling money;
Break through the internal adjustment and strategic integration without strategic thinking and tactical design;
It is a kind of energy and energy accumulation before new development!
Strengthening market mechanism, anti-risk ability and quick response ability is the embodiment, reflection and progress of e-commerce in China.
Practice has proved that the road of e-commerce taught by foreign teachers cannot fully adapt to China's national conditions. Starting from the contact mode, it is transformed into starting from the national conditions; Starting from the wishful thinking of the website, it becomes a reality based on the needs of netizens; Explore the website itself and turn it into exploration according to market demand; Turn the rejection of traditional industries into relying on and leading traditional industries to achieve leap-forward development. We will certainly find an innovative way to develop e-commerce that suits China's national conditions.
China needs innovative basic technology of e-commerce. Need to improve the comprehensive strength of e-commerce. It is necessary to integrate the scattered resources of existing data network, telephone network, TV network and wireless network to redevelop the shallow value. We need technology suitable for a large number of small and medium-sized enterprises with fast internet access and convenient transactions, and we need innovative technologies conducive to online life and online life.
Similarly, there should be new measures and breakthroughs in business philosophy and service concept. E-commerce is physical. Although the shortest route connection between buyers and sellers is realized, the fastest transaction is achieved. But it won't happen naturally. Communication of information and docking of business; Sincerely serve netizens. It should be the focus and foothold of business website work. Only in this way can we create a new situation of e-commerce.
2. Talent problem
Network enterprises should be alert to talent risks. At present, the main talent risks are: the risk of silent loss; Risk of loss of intangible assets; Competing for the risk of strategic leakage.
According to statistics, the current demand for network talents is vacant, reaching 35,000. Excessive market demand makes the high consumption of talents openly come into our lives. Blind consumption of network talents not only causes great waste of human resources, but also sows the seeds of talent risk. Are there too few examples of netizens changing jobs?
A large part of the intangible assets of network enterprises are composed of intangible assets in the minds of talents.
I don't know the rapid expansion of the enterprise structure, and when the enterprise is rebuilt, the human resources need to be reconfigured and adjusted reasonably; When the website faces difficulties, it does not pay attention to strengthening cohesion; If we don't pay attention to seriously solve the danger of employee's option being squandered, the psychological impact will inevitably lead to unstable factors. This is a bigger and more terrible danger than from competitors.
The new development of e-commerce puts forward new requirements for the talent structure of websites;
Theoretical talents should get involved quickly. It is very necessary to learn the theory of Internet economy and e-commerce in advance. In the process of developing e-commerce, Japan has not followed the experience of establishing a huge distribution system in the United States. Its strategic analyst put forward the principle of nearest distribution based on 50 thousand convenience stores nationwide earlier, which took a shortcut. These experiences deserve our attention.
Strategic analysts should be reused. Network economy and e-commerce urgently need forward-looking and compound strategic analysts. In the United States, they rank first in Internet-related positions with an annual salary of120,000 USD. Become the most sought-after resource-based talents and compound talents. The combination we are talking about is multi-combination, including: the combination of knowledge and ability; The combination of technology and quality; The combination of high IQ and high business intelligence.
Management talents should be strengthened. Among the 35,000 people urgently needed by the IT industry, there are 2,938 people above the position of deputy manager. Nearly 8.2% of managers' positions are vacant. It shows that the management of a considerable part of our network enterprises has weakened. If this situation is not effectively adjusted and improved, it will form a management black hole, and it is difficult to complete the multiple tasks of enterprise reengineering, absorbing capital and opening up markets.
4. Legal environment issues
The development of e-commerce needs a complete legal system and a relaxed legal environment.
Since the beginning of this year, the state has successively promulgated the Measures for the Administration of Internet Information Services. Provisions on the Administration of Internet Announcement Service, Interim Provisions on the Administration of Internet News Release and other relevant laws and regulations. Recently, the Supreme People's Court made an explanation on the laws related to online copyright disputes. All these have played an important role in regulating e-commerce behavior. However, compared with the requirements of the development of network economy, there is still a big gap.
At present, the legal problems of digital contract and digital signature in e-commerce; Identity authentication of traders, acceptability and evidential force of data messages; Protection of commercial database; Copyright integration of original works and collective works; Legal protection of registered trademarks after digitalization: dilution of digital trademarks; Hypertext links between websites and registered trademarks, such as the protection of consumers' privacy and rights, the confirmation and notarization of online transport documents, and market access, all need to be clarified and regulated as soon as possible by e-commerce law.
5. Value development of information.
Information on the Internet is a kind of resource and wealth. But a lot of information on the internet is raw ore that has not been mined. In order to develop the surface value of information in the surface value of information, it is necessary to develop the value of information in depth.
"Click the mouse to make money online" is just an attractive advertising word. Giving customers a search engine is equivalent to giving customers a shovel and letting them eat online.
Although since the second half of this year, Sina, Netease, Sohu, CCID, Xingyun Technology, Trade Power and other websites have launched silent search engine competitions, but there is no big breakthrough after all. At this point, Alibaba's customized information has improved.
Mailing list is a shallow development of information value. It is a kind of parallel induction and similar induction of information. At present, quite a few commercial websites can't even do this. Seriously affected the online transaction volume. E-magazines compiled in the form of mailing lists have a circulation of 800,000 copies, which shows that netizens expect and welcome the in-depth development of information value.
It is a pioneering work to develop from superficial value to superficial value. It needs our unremitting efforts and exploration. At present, there are a lot of people, talking like a book, wandering in the besieged city of flowers. But let a lot of information resources be wasted. It is better to do something practical in developing information resources.
If there is no new theoretical seminar and it is simply held repeatedly, it is better to study and summarize the practical experience of developing information resources in depth.
5. Competitive strategy.
At present, there is a huge contrast between the explosive growth of the website and the inefficient landing of the website. A knock-out game of network enterprises has begun. Therefore, it is necessary to seriously study the competitive strategy in e-commerce.
Positioning strategy of station building. Because of the confusion of "building a website in five minutes", many people blindly build websites without strategic thinking and full preparation, and replace economic feasibility with technical possibility. Up to now, many websites have been set up on the beach, "established in a daze", "closed in a daze" and played back to "addiction"
Therefore, it is urgent to study the positioning of the station. The overuse of comprehensive websites, the repeated appearance of repetitive websites and the frequent revision after the establishment of websites are all due to the lack of calm and profound strategic thinking and positioning analysis.
Development strategy. Development is the last word, and development is also a difficult task. When starting a business, you should solve the basic survival problem. The second venture is to solve the problem of sustained and stable development. There must be a strategic layout, a holistic thinking and a comprehensive arrangement.
Starting from the overall situation, we should also start from the operation. Maintaining the operation of the website is not a simple matter. Sina, the information of all the networks that day, and the information of Worry-Free Work Network every three hours are very valuable.
Competitive strategy. There are many competitive strategies to choose from at present. Seize the fast lane strategy, specific strategy; Talent risk strategy; Find a definite strategy from infinitives; Stealth attack strategy, etc. There is no fixed pattern in the spring tide of market economy. We must combine innovative thinking with theoretical sublimation. Find a business model and competitive strategy that suits you.
6. Loss problem
Some time ago, some websites "played too big" and engaged in "gambling management". Self-reliance, extraordinary talent, doing all day with money to cut the duck's head, spending money to speculate on the sensational effect, so that the website is content with long-term losses; There are also websites that engage in "online storytelling" to catch scarabs. Helpless, entrepreneurs and ordinary people in China are realistic. As a result of catching scarabs, you may not get a penny back.
Practice has proved that it is wrong not to talk about benefits, and it is dangerous to be satisfied with liabilities. At that time, the confidence of the giant group was probably better than that of some of our network enterprises. However, in the tide of market economy, the lesson of sinking after a few mouthfuls of water is worth pondering.
Taking economic benefits as the center is the fundamental guiding ideology of all economic work. Internet companies must also implement it. At present, a large number of website losses have become the biggest bottleneck restricting the development of e-commerce. There is still a long way to go before the website turns losses into profits. Benefit from innovation, technology, management and service. This is by no means an outdated statement, but a true story of running a network enterprise well.
Know how to make money, know how to make money. Some websites engage in "gap browsing strategy" and want netizens to stay and buy tolls. Helpless, nobody bought it. It shut out a large number of netizens. On the contrary, a number of websites such as Alibaba not only provide a lot of information with high gold content, but also forward the feedback information to customers. Their road will get wider and wider.
Part III: Development prospect.
The general trend of e-commerce development in China in the future is:
1, specialization trend. Due to the irreplaceability of specialized websites and the stable netizen base, the number of specialized websites with strong personality characteristics will greatly increase. And will spend a period of coexistence with several large comprehensive websites.
Specialized websites can develop rapidly because they concentrate limited manpower, financial resources, material resources, social attention and the potential strength of enterprises in one aspect, and strive to penetrate and break through in a certain part and specialty, and form and highlight local advantages. Then through the energy accumulation of local advantages, we can win the overall initiative and favorable situation in the competition.
Therefore, it better meets the deep-seated requirements of Internet users' personalization. So it will be welcomed by people.
In the future, e-commerce websites will meet the personalized requirements of netizens from six aspects: (1) formulating personalized requirements for information; Choose goods with personalized requirements; Individualized requirements for exerting potential ability; Individualized requirements for participating in evaluation and expressing opinions; Individualized needs in business development; Individualized demand of deep service.
People will truly taste the gospel and benefits brought by electronization to netizens. In this respect, the rapid development of empty car distribution network has tasted the sweetness.
2. The trend of integration. The specialization of website construction and the personalization of netizens' requirements make it impossible for any website to meet the omni-directional and multi-level personalization requirements of netizens, and it will encounter the vacancy of resources and the lack of content. Therefore, it is inevitable to feel the importance of integration, because only integration can complement each other and share resources.
This kind of fusion is first reflected in the fusion of information. For netizens' requirements for timely updating of information, there will be a huge gap with various websites in grabbing information, updating information and collecting information. If we don't overcome this information gap and don't update the information within a week, netizens will get bored and the number of visits will drop sharply immediately.
It is much more difficult to keep the information updated day by day than to build a website. This will lead to new changes in the integration concept of many websites. It will change from the merger integration view in the expansion period to the complementary integration view, in which both sides and parties find out their own strengths, develop their own strengths, stabilize their own strengths, complement their own weaknesses, exchange needed goods and achieve common development.
Sina and 372 1 jointly promote powerful search engines; Tiki. Com to promote online enrollment; Promoting enterprises to surf the Internet together with Chinese channels is a kind of integration and complementarity.
This integration is also reflected in the works. A vertical website based on the principle of customer convenience, common interests as a link, and multi-party cooperation to complete the same business operation. Will develop rapidly.
The deep development of integration is bound to be the expansion of the market and the extension of the website service field.
3. The trend of regionalization. Due to the imbalance of China's economic development, regional differences in natural conditions, living standards, netizen structure and cultural customs will inevitably show regional differences in the development of network economy and e-commerce.
An information industry cluster with regional economic characteristics based on developed economic belt-website construction cluster will soon appear in Beijing, Tianjin and southeast coastal areas. Zhongguancun has begun to take shape, the Oriental Alps School has been started, and 1000 enterprises have settled in Guangzhou Information Industry Park.
There may be substation areas and website business transmission systems characterized by distribution in intermediate cities. A number of small websites with regional economic and cultural characteristics will develop rapidly in the west.
Another important reason for the formation of regional characteristics is the influence and restriction of regional culture. The in-depth development of website construction will inevitably reflect this feature in column construction and sales projects, forming its own regional cultural characteristics and relatively stable customer base.
If you want a website to dominate the world, I'm afraid it's just your own dream.
4 the trend of popularization. The trend of popularization is the inevitable requirement of the development of network economy and e-commerce.
Network knowledge is bound to move from deep house compound to civilian and popular. Website and domain name are difficult to remember, and Chinese website will definitely become the main force; Strange languages in chat rooms will gradually be replaced by popular languages. With the decline of internet fees and the listing of a large number of fool-like software, internet access will be further popularized and convenient.
Not only that, a large number of real community websites similar to Beijing Dashilan Network and Tianjin Heping District Community Service Network will spread all over the country. Virtual community will develop and extend to real community.
Personal websites, e-commerce institutions and network intermediaries will be developed. Small and medium-sized cities, well-educated farmers' markets and rural market towns will all have Internet cafe-style e-commerce institutions. Network will become a part of people's life.
In 2000, more than 500 schools established campus local area networks. Local area network and development zone local area network will be developed in the future. With the emergence of intelligent residence, it will open up new service areas.
Only the day of popularization is the golden age of e-commerce!
5. Extend the trend. The extension trend is the inevitable result of the development of e-commerce and the embodiment of its vitality. This extension will be mainly reflected in three aspects.
Expand to the practice of e-commerce. With the development of network technology, the advantages of personalized service will be more and more fully displayed. People can not only enjoy the convenience of shopping and delivery, but also enjoy various extended services. For example, with the emergence of smart houses, remote water meters and remote electricity meters will spread to thousands of households. Dose assessment, table lookup and charging will also become the content of e-commerce.
At the same time, information will be further commercialized. The method of collecting and manually collecting information will be innovative. Customized information will be welcomed by entrepreneurs. Reverse forwarding and various information in a network will be developed.
Extend to industrialization. The development of e-commerce will affect and drive the development of settlement, packaging, distribution and other related industries. At the same time, it will activate and extend many related industries.
For example, electronic map technology did not develop rapidly at the initial stage, but was activated by e-commerce. Let people see that its chain adoption will form quality improvement benefits. Therefore, there is a broad prospect of industrialization.
Expand and extend to the new requirements of technical management. The vast market of one billion farmers will be demanded through the Internet. Remote teaching, remote consultation, remote technical service and remote popular science education will all be greatly developed. There may be a kind of network intermediate, which will become a bridge and link between the marginal areas and the developed economic belt, and between the non-network areas and the network center.
6. Internationalization trend
The internationalization trend of e-commerce is a historical necessity. The giants of international network economy and e-commerce have long taken a fancy to China's potential market and unlimited business opportunities. Network will surely become the preferred target, investment hotspot and development hotspot of multinational groups and foreign enterprises. On February 1 day, Masayoshi Son, president of Softbank, said that he was optimistic about 200 China Internet companies, with an investment of $ KLOC-0/billion. Is an example.
The injection of foreign capital will further improve and strengthen the participation of foreign new technologies. Supporting technologies such as broadband technology and transaction security technology will enter China more quickly. It will further promote the overall strength, technical level and equipment level of e-commerce in China. The process of docking with the international market will be accelerated.
A large number of foreign capital and foreign companies will enter the market, which will definitely impact our existing e-commerce market. The competitive situation and ranking pattern of existing e-commerce enterprises will be broken; The speed of integration is accelerated and the content is expanded. The cruelty of competition and the calendar of capital will be seen and tasted by China people.
A number of internet companies have been poached, and a number of websites built on the beach with no customer base and no logistics base are about to close down.
This international trend has increased the openness of the market and increased trade opportunities. It provides a golden opportunity for enterprises in China. In particular, it provides a broad space for small and medium-sized enterprises to display their images and an equal stage for self-display. E-commerce in China is about to enter the world.
References:
Reference/Thread -45057- 1- 1.html