What are the Internet education modes?
1, Netease mode
Main products: Netease Open Class, Netease Cloud Class, Youdao Dictionary.
These projects are aimed at the field of Internet education, which shows Netease's great determination. At this stage, Netease has aggregated a number of the world's best video course resources, which itself has great traffic value. Once technological breakthroughs are achieved in the fields of teaching interaction, socialization and big data, when the overall online education ecology is mature, it will naturally be a bull stock!
2. Baidu mode
Main products: Baidu Library, Baidu Know, Baidu Encyclopedia and Iqiyi Education.
Baidu is one of the three giants with the most strength and advantages in the field of education, and its layout over the years can also be seen. Li Yanhong mentioned the influence of the Internet on education and medical care in the last forum, and now he has started to do it himself. Starting with the aggregation of high-quality educational resources (with its own search advantages), we will improve the interactive teaching experience, provide personalized learning services and build a high-quality B2B2C platform. Whether it can be done well depends on its determination. Baidu is not short of money and talents. Why are e-commerce and socialization not done well? Education is the field closest to its product temperament, and we have reason to expect it.
3. Tencent mode?
Tencent has won by socializing and has not yet begun to pay attention to the field of Internet education. After imitation, Tencent micro-lecture hall products were launched, and there was no sound. We grabbed tickets for the mobile Internet through WeChat. If you have the mind to consider the education of mobile Internet, knowledge sharing and teaching interaction based on WeChat platform is very imaginative.
4. Ali mode?
I haven't seen Ali make any other moves except that Ma Yun said he would set up an online university after retirement. However, Taobao, which started as an e-commerce, can be a vertical B2C education website. In fact, some websites of Ali Department have already undertaken some educational functions. Taobao can have an impact on existing education and training institutions and schools through a link of O2O, just like subverting the registration system. You can also build an interactive platform for online teaching. It is not difficult to learn YY, but it is difficult to copy the Taobao model to the field of education. Taobao can't ignore the education market. The key is to see how to cut in.
The development trend of network education
1, the profit cycle is too long.
For online education enterprises, there are several profit models: content charging, platform commission and advertising model. However, the content model needs to gather high-quality content and word of mouth, the platform model needs to gather transactions, and the advertising model needs to gather traffic. At present, these online education products have no good income, even YY education that has been listed.
The particularity and public welfare of educational products and services deviate from the maximization of commercial profits to some extent. It is not feasible to simply apply the Taobao model. Even the online education trading service platform of Taobao type needs to invest a lot of costs. It is unrealistic to try to win huge profits in 2-3 years. As an education industry, especially the online education industry, it is very short for 3-5 years from the initial project to the successful operation of the business model, and it is normal for 5-8 years to be successful.
2. The quality of education is out of control.
Many online education enterprises originally located in C2C have gradually turned to B2C. One of the reasons is that C2C platform can't control the quality of education. Compared with the unstable, unsustainable and uncertain educational services provided by individuals, training institutions can provide stable, continuous and high-quality educational services.
3.O2O increases operating costs.
In order to achieve good offline interaction, some explorers introduce online to offline, but offline operation inevitably involves teaching venues, organization and management, and the cost suddenly increases. If we rent a fixed place to teach, the number of students will be limited.
4. Large-scale open online courses (MOOCs) are facing challenges.
The disadvantage of online learning is that you can't interact directly with the teacher face to face. A big problem that bothers students is that they have problems in class and cannot be raised and solved in time. In addition, the spirit of online learning is difficult to concentrate, and no one urges it. It is difficult to ensure the efficiency of learning.
5. Contradictions with the current education system.
In China, most people's learning aims are utilitarian. Some people are looking for a job, some are playing games, and some are vain. As a complete education system, online education should not only meet people's needs for learning knowledge, but also consider these utilitarian needs, otherwise people will not buy it.
6. How does the pure network model overcome the weakness of human nature?
The biggest feature of online activities is that there is almost no compulsion on the client. You can start or stop the service at any time, or you can leave the network to engage in any other business. This is very unfavorable to the result-oriented industry that needs mandatory arrangements. This is why you can get a good experience of high-quality education and training through the network, but you can't implement real result control.
At present, even foreign cases have not completely solved the above-mentioned problems, so foreign leaders in this field either expect to make it a free platform, or consumers who are mainly adults have stronger self-control and self-driven learning ability.
7. Preschool education should consider the impact on children's health and parents' factors.
K 12 and users in early childhood education are prone to myopia when using electronic products, which will become a pain point and a big problem for parents in the future. Online education in the field of preschool education should first educate parents. The key to practicing K 12 is to deal with the relationship between parents, students and teachers, and to influence students and parents through in-depth teacher education.
8. Quality content takes time to accumulate.
APP and online games have the opportunity to become popular quickly, but they may not last long; Online education needs to be accumulated slowly, but it can be done for many years.
Under the influence of the Internet, what changes will happen to education in the future?
Let's think boldly and subversive:
1, the "teaching" mode will be eliminated. The future of online education should be based on standard algorithm, system model, data mining and knowledge base, providing students with more personalized and customized learning services. In this process, teachers will rely less and less on teaching and will be replaced by technology.
2. The essence of education is service. In the future, the learning process will change from "teacher-centered" to "student-centered", and it is an inevitable choice for educational institutions to provide students with all-round, personalized and continuous learning services.
3. The essence of education platform is socialization? Strong learning atmosphere, compulsory learning state and real and effective interaction are all indispensable key elements in education and training. The more reliable way to educate e-commerce in the future is not to sell courses, but to build a free community platform to gather more high-quality courses, and on this basis, provide optional personalized value-added services for audiences with weak self-control and self-learning ability.
4. Stop mentioning the concept of "online education". Because all teaching processes are inseparable from the Internet, all teaching will be realized with the help of technologies such as cloud computing, big data and mobile Internet. Online and offline are just different teaching environments and teaching methods. Traditional education and training institutions have no future without access to the Internet.
5. Personalized learning appeared. By collecting a large amount of data, online education can comprehensively track and master students' characteristics, learning behavior and learning process, conduct targeted teaching, evaluate students more accurately and improve their learning quality and efficiency. Only in this way can there be real "teaching students in accordance with their aptitude" and the quality and success rate of talent training will be greatly improved.
6. Equal sharing of quality education resources. Due to the low cost of online education, high-quality educational resources will no longer be limited to colleges and universities, but will have opportunities to spread all over the country and every corner of the world, so that everyone has the opportunity to contact. In a big way, it can promote China's leap from a big country in human resources to a powerful country in talents.
7.4A (anytime, anywhere, anyone, no matter what) the arrival of learning mode. In the future education, we can learn from anyone at any time, anywhere and in any way. It will subvert the traditional process and law of teaching and learning.
8. Education and entertainment. If playing online games is a kind of learning, and the learning process is constantly challenged and stimulated, will the learning process be so boring? Who said that learning products must be so serious? Not necessarily. Online education provides interesting learning opportunities.
9. Online education realizes social authentication. One of the most important purposes for most people to go to college and participate in training is to obtain a certification, such as a prestigious school diploma, such as accountant certification. And most of them are utilitarian. In the future Internet education mode, people naturally hope to get corresponding social recognition, so it is very necessary to have social certification that matches the learning content.
10, online education draws lessons from online hotel mode. There are similarities between online hotel industry and online education industry: from the initial offline format, to the emergence of websites as platforms (such as E Long Travel Network), and then to the emergence of websites as media (such as Qunar.com), there are development rules to follow. Online education first appeared in various offline educational institutions (such as New Oriental), and then there will be platform-based websites (such as YY education), and then to media-based websites (or aggregated platforms, such as the newly launched curriculum products of Baidu Library). The essence of education is service, and the essence of hotels is service, so there will naturally be similarities and O2O. So how the hotel industry is subverted by the Internet requires online education practitioners to think seriously.
1 1, the deconstruction and reconstruction of learning mode and education system by the Internet. At present, online education products basically only achieve "Internet+education" or "Internet × education". The more subversive product in the future should be "Internet education", that is, using the Internet to deconstruct the traditional learning model and education system, re-establish a new interactive model between teaching and learning, and change the teacher-centered teaching model for thousands of years. Although no entrepreneurs have explored it yet, it will definitely become a reality in the near future.