DCR→ Planning Scheme of Family Education Center
One: Preface:
DCR→ Family Education Center is a family education counseling center, which is committed to spreading the educational spirit of freedom, democracy and equality and improving students' performance in the face of exam-oriented education. It is composed of outstanding students such as Anhui Normal University, Sichuan Agricultural University and Sichuan University.
Due to the existence of various tutoring centers, the emergence of various remedial classes and a series of tutoring by individuals and teachers, the market pressure in the tutoring market has increased, and the two major English tutoring centers have threatened the market share of DCR→ tutoring centers.
However, the continuous enthusiasm of the whole society for education, the upsurge of remedial classes and the local interpersonal relationship of the tutor center have formed a stable guarantee for the establishment and development of the tutor center.
In this case, DCR→ Family Education Center, as a rising star, should establish brand awareness to develop and expand the family education market, expand its share in the family education market and be in an advantageous position in the competition.
Second; Analysis of the current situation:
With the popularization of school education and the upsurge of remedial classes, the whole tutor market is facing the expansion of the whole market, but the competition is intensified.
1: Market potential:
Through understanding, although Xuzhou Town has primary schools and junior high schools, it is a collection of all surrounding towns and villages. The main body of the market is the town and its surrounding villages.
2. Competitors:
There are remedial classes near Cambridge English and Square, and there are other classes for individuals and teachers in Xuzhou Town. The main competitors are two counseling centers.
3. Consumer demand characteristics:
Because the object of tutoring is students, but the actual payment is parents, the market demand basically depends on parents and students. Of course, the brand and interpersonal relationship of the tutor center will also affect the choice.
Through understanding, what parents need is a responsible teacher and the rapid improvement of students' grades, followed by the price. Students need a new learning environment and novel teaching methods. Parents generally accept the price of primary school 150~ 180 yuan and junior high school 150~200 yuan (20-day system).
Third, the result analysis:
Advantages of 1: A: We are locals and have interpersonal relationships at home. B: We are students at school and have a university aura.
C: Young, easy to get students' approval. D: The price is low, which is beneficial to competition.
2 Disadvantages: A: New center, insufficient brand influence. B: the publicity of the original counseling center.
C: Other individuals and teachers share the market.
3 Opportunities: A: Because the counseling center is expensive and irresponsible, some parents want to change.
We have enough employees. C
4. Threat: A. Vicious price competition in the consultation center. B: The successful operation mode of the counseling center.
Four: goal setting:
(1) Planning purpose: To make DCR→ Family Education Center gain a larger market share of family education in a short time and expand to the surrounding areas.
(b): Planning objective: 1: Target market: students in Xuzhou town who need tutoring.
2. Market positioning: form the brand of DCR→ tutor center, and gradually expand its influence.
3. Problems to be solved: 1 There is no unique business operation mode and teaching mode. 2. Teachers are students and scattered, so they can only concentrate on teaching in winter and summer vacations. 3. No teaching brand has been formed. 4. There is no complete enrollment network. 5. Teachers lack teaching experience. 6. There is no core of leadership. 7. There is no complete financial accounting system.
Five: price strategy:
(1) Pricing strategy: In order to quickly enter and occupy the market and avoid vicious price competition, lower prices are adopted to enter the market.
(2) Market status: Counseling centers are generally around 200 yuan.
(3) Pricing factors: the price, advertising fee, examination paper fee, registration fee, rent and miscellaneous fees of similar counseling centers.
(4) Final pricing: primary school 170 yuan, junior school 190 yuan. (20 days)
Six: channel strategy:
In order to have a stable student source, it is necessary to establish an enrollment network, maintain enrollment by paying fees, allocate enrollment directors by region, maximize the number of enrollment, establish a brand, and establish a management model for management.
Seven: promotion strategy: (1) promotion goal: let the public know about DCR→ tutor center, improve visibility and gain recognition.
Promotion mix: advertising, public relations and promotion mix.
(3) Promotion plan: The first class of summer vacation mainly enrolls students through the enrollment network, forming a teaching class that has begun to take shape, building a brand prototype and expanding its influence.
The time is the first quarter of 2008, from June to August.
2. Promotion: Content: Apply for first-class and second-class discount. Method: coupons.
Early August.
Eight: advertising strategy: (1) advertising goal: let parents know about DCR→ tutor center.
(2) Publicity target: students and parents in Xuzhou town.
(3) Advertising performance plan: 1 Send information, and the performance of students' union will improve rapidly.
2. Specific methods: recruiting online publicity and printing advertising leaflets.
Nine: organization and control:
In order to establish the brand of DCR→ Family Education Center in a short period of time, quickly occupy the market, ensure continuous and stable students and make long-term profits, we reorganized personnel to form a three-person team, whose tasks are brand formulation and maintenance, teaching management and market development.
General Manager (Chen Peng): Overall development strategy formulation, brand and image planning, teaching and concept formulation.
Person in charge of the market (Song): Organize the construction of an enrollment network, specifically teach, produce and carry out advertisements.
Chief Financial Officer (Wang Biao): Financial registration and distribution, responsible for coordinating internal relations.
Ten: Budget: Advertising expenses:
Registration fee: examination paper fee: miscellaneous fees:
D: Discover found that we are committed to discovering students' potential and making them grow better.
Perseverance in character and quality Only perseverance and perseverance will succeed.
R: Fine improvement We are always making progress and never satisfied.
→: Maintain the fairness of education and teaching.
DCR→ Teacher's Guide of Family Education Center:
1: Treat students equally and respect their privacy and interests, because they are born free and equal.
2. Keep learning and make unremitting efforts. If you are not ashamed to ask questions, please study like your hardest student.
3. Have the spirit of correcting mistakes. You are not a god. If you are wrong, please sincerely apologize to your students.
4. Always be enthusiastic about your teaching. If not, please smile and do your best.
Don't tell your students that you can't, because all the progress of mankind comes from the vision of the future.
6. Please be there for students when they need help. If not, let them know that you have not ignored them.
7. Forgive the students' mistakes, because that is the result of your unsuccessful education.
8: Have a sincere conversation with students every once in a while. No matter how many people there are, please keep smiling.
9. Don't cheat students.
10: Formulate reasonable rules and regulations, and then abide by them together. If you violate them, please obey them.
1 1: Expand and extend your knowledge as much as possible, instead of just teaching, because you once laughed at your teacher for it.
12: Be grateful for life, do good deeds and pass on love.
13: We should have academic beliefs and maintain academic dignity, because without these, all teaching is meaningless.
14: Students should not be insulted. Please keep their dignity. If someone insults his dignity, please stand up and object.
Rules and regulations:1; Income and distribution shall be reported to financial supervision and registered in time.
Don't be late for class and leave early. Please ask for leave in advance, and no visitors are allowed during class.
Wear formal clothes instead of slippers in class.
4. The salary is controlled by the financial supervisor and distributed uniformly after the end.
5. Deal with the complaints of parents and students seriously and timely.
Admissions supervisor: 15 yuan/person, 20/ person with more than 5 people, 25/ person with more than 0/person,1person with more than 30/ person.
Admissions Officer: Target number: 20 students in the first phase and 0/5 students in the second phase.
The above rewards: corresponding to: 5 yuan/person, 10 yuan/person 15/ person 20/ person.
Less than liquidated damages: 5 yuan/person 8 yuan/person 14/ person 18/ person.
These are all my plans. Because this winter vacation may continue, I decided to take 10% as the development cost. Because enrollment is the key, there are rewards and punishments. I hope I can understand.
Bonuses are like development funds, so are fines.
Because the regret of winter vacation bothers me, I hope that there must be a breakthrough in summer vacation, because I, as the person in charge of the whole incident, follow the principle of fairness, justice and not hurting brothers' feelings: distribution: 5 (Shao Ming) 4 (Chen Peng) 1 (Wang Biao). If you disagree, please inform me in advance. I hope to overcome all difficulties and solve this matter. Shao Ming, if you want your relatives to help recruit students, because, after all, people are very busy. Don't place too much hope on the leaflets. It is better to be publicized. This is the real feeling of my winter vacation. Obviously, you should go back on May Day and get it done. Is to establish an enrollment network. My mother can help you.
There are still some questions: whether to use uniform teaching materials and quantities in English teaching, and how to determine the quantities? Where can I borrow the blackboard? July 20th to July 3rd 1 August1holiday! August 2 ~20! Total; 20 days!
Take the name of Bochum.
Bo: Broad and profound, Bode carries things, which symbolizes rich knowledge.
H: Smart, fair and knowledgeable.