On June 5438+ 10, 2009, there was a short answer to Zhenti No.2 of Consumer and Advertising Psychology, a self-taught exam in Beijing.

What are the main types of risks that consumers may encounter in purchasing? Try to explain it simply.

A: There may be five important types of risks faced by consumers: financial risk, functional risk, social risk, psychological risk and physical risk;

The risk of capital involves the risk of whether the product is worth spending so much time and money;

② Functional risk refers to the risk that the performance of the product can reach the expected level;

(3) Social risk refers to the risk of whether the purchase can win the recognition of relatives and friends and people around it, and whether it can lead others to look down on the buyer;

(4) Psychological risk is the risk of whether buying will dampen consumers' ego;

⑤ Physical risk refers to the risk of whether the purchased goods are harmful to health.