First of all, the implementation of national consumption education is the need to improve national quality and realize sound and rapid development of national economy. National quality includes cultural quality, scientific and technological quality, moral quality, consumption quality, health quality and rational quality. Through consumption education, the educated can enrich their cultural and scientific knowledge and increase the cultural content of material consumption, spiritual consumption and service consumption; It can make the educated improve their moral cultivation level, consciously strive to purify and beautify the living environment of human beings, and consciously safeguard people's health and safety; Can make the educated improve the ability to distinguish right from wrong, beauty and ugliness, good and bad, so as to control personal behavior and improve the quality of life. More importantly, it can lay a talent foundation for building Socialism with Chinese characteristics and promote the sound, rapid and harmonious development of China's economy and society.

Secondly, the implementation of national consumption education is the need to enhance consumers' awareness of rights protection, uphold justice and protect consumers' legitimate rights and interests. At present, there are still many consumers in China who, when their legitimate rights and interests are violated, often hold the attitude that "more things are better than less things", and they submit to humiliation and admit that they are unlucky. The reasons and reasons are: "I don't care" if the amount of the dispute is small; Can't afford the cost of time and energy; Worried about the high cost of safeguarding rights and cumbersome procedures; Because of the asymmetry of position and information, but also because of the lack of necessary knowledge and skills, I don't know how to protect rights and so on. Zhengzhou "Paul international high-priced haircut" is a typical case. In order to reverse this situation, we should vigorously carry out consumer education, teach them to fish, enhance consumers' awareness and ability to safeguard their rights, and make them brave and good at safeguarding their legitimate rights and interests. At the same time, government departments and consumer rights organizations should also actively safeguard justice, uphold justice for them, conscientiously perform their duties of maintaining the order of the socialist market economy, and protect the legitimate rights and interests of consumers.

Third, the implementation of national consumption education is the need to maintain social "fairness and justice" and build a "harmonious society". At present, although China's consumption environment has obviously improved, there are still a lot of unfair and unjust phenomena in the consumption field, especially some public service industries use market monopoly to infringe on consumers' rights and interests. In the consumer goods market and retail industry, all kinds of false propaganda, counterfeiting and shoddy phenomena are repeatedly banned, especially in rural areas, which is extremely harmful. There are two main reasons: first, producers and operators lack the minimum business ethics and professional ethics to participate in market competition, and in order to make maximum profits, they have formulated various "rules of the game" with complicated contents and difficult words to "fool" consumers, even at the expense of manufacturing and selling fake and shoddy goods to deceive consumers; Second, a large number of consumers seriously lack basic commodity knowledge, common sense of consumption, skills and reason to distinguish good from bad, and unconsciously provide a market for unscrupulous businesses, which has played a role in fueling the situation. In order to purify the consumer market, build a harmonious consumer environment and promote social harmony, in addition to severely punishing the illegal behavior of merchants by legal means, it is also necessary to let producers and operators know through consumer education that honesty is the cornerstone of the market economy, and only by abiding by honesty can enterprises win the market. At the same time, it is also necessary to enhance consumers' rights protection skills and rationality through consumer education, build a barrier for consumers' rights protection with one heart and one mind, and let illegal businesses take advantage of their illegal activities.

Fourth, the implementation of national consumption education is the need to establish a civilized consumption model and realize the sustainable development of the national economy. China is a country with a large population. Although huge, the materials are not rich. What's more, at present, our consumption pattern is still in an unsustainable state, which not only consumes a lot of resources, but also causes large-scale pollution, which seriously damages resources, environment and ecology and greatly weakens the ability of sustainable economic and social development. Therefore, it is necessary to carry out extensive consumption education in the whole society, form a fashion of civilized consumption, economical consumption and pollution-free consumption, improve the social and economic benefits of consumption, and promote healthy and sustainable economic and social development.