First, personal positioning.
The premise of WeChat drainage is that we need to shape our own account positioning. Personal location can also be called our personal IP.
For example, what field I am good at; In what field do I want to develop; What kind of customers I want to tap, etc. The most common thing is to package yourself as an expert in a certain field. The following five points are also needed to build personal positioning.
1. Introduce yourself
Self-introduction is a label given to us by others, and it is also a publicity of our personal advantages. And your purpose is to make people want to peep after reading your self-introduction and want to communicate with you further.
This is a case I found for your reference. The basic requirements of self-introduction are name, city, professional field and personal experience. What can I provide? These are what everyone wants to know, and they can also make you suck powder quickly.
Note: all the copywriting in self-introduction must be user-centered, so as to impress users more!
2. Group nickname
The main function of group nicknames is to show your information, strengthen labels and attract others to add you.
If you want to impress others in the 500-person WeChat group, then your group nickname is very important. The more times you say it in the WeChat group, the more impressive others will be.
The key points of group nicknames are: industry+name+outline value. Providing value is another point you care about most. If you work in K 12, you can change your nickname to a child care expert for ten years, specializing in user research of early childhood education.
After writing the advantages and resources in the group nickname, speak enthusiastically in the group, and constantly strengthen the professional label, so that users who need and are interested in this resource can add you and become your potential users.
3. Avatar
After the nickname is changed, the avatar is also very necessary to help us show our positive image and attitude. Practitioners in the online education industry should never use colorful words or fancy pictures, which will greatly reduce your image.
Online education industry is a rigorous and noble industry. Using colorful words or fancy pictures will make people feel insecure about you and think you are fooling around.
It is suggested that you can use clear and simple real photos, which can not only deepen others' impression of you, but also increase others' goodwill towards you.
4. Personal signature and cover
Personalized signature and cover are your potential bonus items, and when you add friends, this is also your first impression to others.
Friends circle cover suggests that you can set up pictures related to your industry, which will deepen your professional image. In a word, sign your resources and advantages clearly.
5. Create a circle of friends
After perfecting the above information, you need to start shaping your circle of friends. The management of the circle of friends is very clever, not only need to let others see that you are real, but also have certain marketing routines.
Remember! Don't send anything with negative energy in your circle of friends! Don't make anything visible for three days!
For example, if I do research, the circle of friends can send information about the research and dry goods to guide users. If you need anything in this field, be sure to come to me.
The following example I am looking for is to publish a circle of friends according to my personal positioning and personnel design. The main research is to have examination information and processes such as Putonghua and teacher qualification certificate, and combine some sales-oriented copywriting to stimulate users to complete transformation and realization.