1, which can enlarge the exposure radius and tap more traffic.

When choosing an educational institution, most people follow the principle of proximity, that is, find an educational institution close to home or school. Therefore, educational institutions must let most people around them know themselves before they have the opportunity to tap out potential customers. With the small program, educational institutions can do this work well. This is because:

The applet has the function of "nearby applet". Users can use this function to find all enterprises and businesses that have developed small programs within 5 kilometers around. On the contrary, enterprises and businesses can let people within 5 kilometers know themselves and know themselves through this function. For educational institutions, with this function and some marketing activities, they can often get a lot of traffic.

2. It can stimulate customers to forward and share and bring a lot of traffic.

For educational institutions, if students can recommend themselves and introduce themselves to their friends and classmates, they can often get a lot of traffic. Small programs have the characteristics of one-click forwarding and sharing, as well as rich marketing plug-ins. These two characteristics can often help educational institutions directly stimulate students' recommendation and introduction behavior. For example:

Its own group marketing plug-in allows educational institutions to launch activities that invite X friends to sign up and enjoy X discounts. This can often attract a large number of students to actively share and forward. In the process of sharing and forwarding, students often have fission effect and bring a lot of traffic.

3. Improve the retention rate and repurchase rate of students.

For educational institutions, it is not enough to rely solely on freshmen in order to greatly increase their income. Therefore, we should do a good job in maintaining the old students, that is, let them stay and stimulate their repurchase behavior. With the small program, educational institutions can do this work well. This is because:

The membership card voucher system can be implanted with applets. After the educational institution implants the membership card voucher system, it can introduce such things as: after registering as a member, you can participate in the sign-in and get points, and the points you get can be deducted from the tuition. This often attracts a large number of students to stay. At the same time, because points can be deducted from tuition fees, it can often attract a large number of students to buy courses with points and deduct the registration fee. Under this premise, educational institutions can often get higher returns.