Education is an industry of conscience and morality, and honesty is the foundation of education and training institutions. However, in recent years, the training industry often has credibility crisis. Mainly manifested in: false propaganda, grandstanding, misleading students; Training fees, profiteering, entrapping students.

Some lecturers are irresponsible for the teaching quality, do not understand the training courses or students' needs, and it is difficult to guarantee the training quality and recognize the training effect, which leads to a significant decline in the credibility of training institutions.

financial panic

At present, there are tens of thousands of education and training institutions in China with different development backgrounds. But in operation, they all have one thing in common, that is, most of them lack the introduction of strong capital, and the introduction of talents, R&D courses and marketing of training institutions all need the promotion of capital.

However, training institutions generally lack the experience and courage of capital operation, which leads to their weak ability to resist risks. Once the internal and external environment of industry development changes, some training institutions will have a serious crisis or even close down.

Image crisis

For education and training institutions, because their sources of funds mainly rely on self-financing, in order to survive and develop, it is often easy to be unbalanced between fulfilling, taking social responsibility and pursuing profit maximization, which leads to the negative feelings of the public psychology on the training industry.

In this case, a few training institutions lack strategic vision and thinking, and have no long-term development strategy. They claim to train talents, but they don't pay enough attention to their own talent training, resulting in low quality of employees and mixed lecturers.

Service crisis

For students, the service level provided by training schools often affects their evaluation of training effect to a great extent. However, from the beginning to the end of a project, some training institutions are not student-centered, but profit-centered, paying no attention to the optimization of service details and neglecting to provide thoughtful and meticulous services for students, which leads to the crisis. In fact, the quality service to students and the pursuit of profits are a win-win relationship.

media crisis

Media relations are the weak link of education and training institutions. Some education and training institutions refused the media for fear that the media's hype about the crisis would cause public panic, which was not conducive to the resolution of the crisis.

Some even took excessive actions in the face of distorted media reports, which made this institution appear in front of the public with a negative image, expanded the scope of the crisis, restricted the geographical area of beyond space, had a national impact, and even triggered an industry crisis.

Sudden crisis

Sudden crisis caused by force majeure: such as natural disasters, accidental casualties, public security criminal cases, etc. If these sudden crisis events are not handled properly, it will bring serious crisis to education and training institutions and seriously damage their image.

How do educational and training institutions cope with the crisis? In the development process, training institutions will inevitably encounter various negative events that affect their brand influence, and how to deal with such negative crises, learn to deal with them rationally and scientifically, is one of the important magic weapons to deal with them correctly.

1, the pass moves forward and the source is guarded.

We are familiar with the experiment of boiling frogs in warm water. In ancient China, there was a saying that "the foundation was moist and it rained", and the cornerstone of the column was wet, which was a sign of rain. If enterprises only show bad signs, arouse vigilance and take timely measures, more troubles will be avoided.

2. Proactive, timely and quick response

When a crisis occurs, if the relevant enterprises can take the initiative to admit their mistakes, contact stakeholders in time and explain the truth to the media and the public, they will often win the understanding and trust of the public and customers, thus winning the opportunity to solve the crisis. At the same time, we must act decisively, react quickly, control the situation decisively, and control the problem to a minimum.

3. Correct attitude and sincere communication.

Attack the city for the bottom, attack the heart for the top. Although being tough can be quick for a while, it is not a long-term solution.

4. Identify and isolate crises

When a crisis occurs, the relevant departments must quickly identify the causes and possible trends of the incident, approve the direct and indirect impacts of stakeholders and incidents, and immediately take measures to isolate the crisis and avoid chain reactions, so as to minimize the losses of customers.

Step 5 guide public opinion

Through various means and ways, people can see what positive actions the enterprise and relevant departments have taken, with the aim of shaping a responsible and thoughtful corporate image and making the public and customers still have confidence in the enterprise. Do a good job in the aftermath and crisis transformation to avoid such things from happening again.

Step 6 learn self-discipline

The immaturity of the training market and the absence of market supervision also provide some educational and training institutions with room for illegal operation. Some training institutions organize relevant training activities for the purpose of maximizing benefits. In the process of implementation, there is no credit, no standards, and a weak sense of self-discipline.