Including visual communication design methods (graphics and characters, layout and layout, printing and production), visual communication design creativity (symbols and symbols, decoration and patterns, graphics and images), visual communication design applications (publishing and packaging, display and furnishings, digital media design and production), visual communication design communication (logo and color, brand and image, communication and planning) and so on.

Visual communication design is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor's degree in art is awarded, which is 20 12 years. This major officially appears in the Catalogue of Undergraduate Majors in Colleges and Universities (20 12).

This major requires students to have solid theoretical knowledge of visual communication design and strong professional skills, as well as understanding of art, economy, market, management, creation and design, and be able to engage in visual communication design in institutions, professional design departments and scientific research units.

Training objectives:

Cultivate high-level, applied art and design professionals with strong sense of responsibility, scientific rational spirit, leading aesthetic judgment and systematic professional knowledge, master corresponding design thinking, expression, communication and management skills, be able to engage in design research and development, promote professional development, undertake design education and related research work, have the ability to start their own businesses, meet the needs of China's socialist modernization, and meet the needs of national social, economic and cultural development.