College students' innovative and entrepreneurial projects, with the popularity of animation in the country, the market prospect of animation peripheral products is getting broader and broader, and anime shop has become the main place for fans to buy animation peripheral products. Just like this, the opening of anime shop has attracted a large number of entrepreneurs, coupled with the prevalence of popular games at home and abroad, the market around related games has a broad market just like animation products, such as hand-made, model, Gundam, various game peripherals, DIY gift customization, animation COSPLAY photography, animation COSPLAY costume props and so on. In animation shops, you will find that the consumer groups of animation chain stores are mostly young people, mainly students and white-collar workers, and their spending power is the highest among all groups. It is precisely because entrepreneurs have seen this that they have entered the animation industry to open anime shop.