Advertising copy is a process of creative realization. In this process, advertising copy should express advertising creative strategy and performance strategy in words under the special principles and conditions of advertising copy. This performance, together with other producers and performers, forms a complete and effective advertising work. This kind of advertising work is an intermediary to communicate directly with the target audience.

Therefore, the writing process of advertising copy is a process of developing and expressing creativity, and a process of using language to communicate with the target audience.