Recently, Zhang Bangxin, Chairman and CEO of Good Future, announced that the company pays attention to the education and training market of urban middle-class students, underachievers and children of middle-income families, and opens academic online schools and light classes.
The Business Department of Learning Thinking and Light Lessons soon launched a bold attempt-technical cooperation through wheat interaction, promotion of early education curriculum products such as double-qualified classes and webcasting classes in second, third and fourth tier cities through OTT and IPTV, and realization of online education services based on family living room scenes.
"In fact, we are also exploring how to use artificial intelligence, big data, cloud computing and other technologies to turn home living rooms in second-,third-and fourth-tier cities into smart classrooms and provide a new online education model based on living room scenes.
Feng Li, deputy general manager of Light Lessons Division of Good Future Group, told the educational administration teacher.
Intelligent classroom using TV screen to make family living room scene
"Our goal is to provide children with an experience that is infinitely close to real online courses through completely technical and localized curriculum design, together with our partner China Mobile. In addition to communication, the teacher is also the best teacher in our online store, and the knowledge points should be consistent with the local textbooks in Jiangsu.
"Feng Li told the educational administration teacher that this is also the core part of the school to create a' complete classroom experience'.
Feng Li said that through market research, he suddenly found that although TV screen was neglected, it has become an important channel to effectively connect online education and scene education experience.
In this market, 80 million TVs are turned on every day, and the passenger flow is relatively low, and most users are housewives and children, which is their key target customer base.
Therefore, Xueyan Light Curriculum Division has launched a bold attempt-through the technical cooperation with Shanghai Ballistic Missile Digital Technology Co., Ltd. "Wheat Interactive", the live ai interactive curriculum products will be passed through smart TV, operator network TV, IPTV and other TV big screen channels.
He Tao, CEO of Wheat Interactive, told the educational teacher that it took more than half a year for the team of Wheat Interactive Technology and Products to become a primary school user in Jiangsu at the end of 10 in order to perfectly combine the light learning course with the mobile TV channel and make the living room an intelligent classroom.
In Feng Li's view, the market effect of this bold attempt is not bad at present.
For example, 10 ends. Take Jiangsu Mobile IPTV as an example. In the two phases of the formal course, the cumulative number of viewers reached 182340 and 163420 respectively, and the maximum number of simultaneous users was about 24,000.
"There are about 4 million primary school students in Jiangsu Province. Online early education courses implemented through Jiangsu Mobile IPTV are only for students from primary school to grade three. We speculate that the audience of online interactive courses accounts for about 10% of the total number of students in grades one to three in Jiangsu Province, and the scale is quite large.
"He pointed out.
However, Feng Li also said that after accurately reaching out to users and customers in the second, third and fourth tier cities, Xueguang course needs to further optimize the teaching methods and service experience of online early education course products around local educational characteristics, and further improve online education services.
Different "playing methods"
Chi Wenfeng, managing director of Hong Kong and Guangdong Capital, who focuses on education and new consumption, told the educational administration teacher that the early education market in second-,third-and fourth-tier cities has broad prospects for development, but it is not difficult for online education institutions to truly gain a foothold.
A person in charge of an online education institution told the educational administration teacher that some platforms used to feel "simple"-they thought that as long as the high-quality educational content and teacher resources in first-tier cities were moved to second, third and fourth-tier cities through the Internet and mobile terminals, they would definitely win, but in fact they found that they didn't know where the users in these cities were for some time.
"This has a lot to do with the living habits of users in second, third and fourth tier cities.
"He Tao, CEO of Wheat Interactive, revealed to the educational administration teacher in an interview that their survey of several second, third and fourth tier cities showed that the most exposed users were the channels of big videos, and the market users who sank through TV programs were the first-tier cities.
Chi Wenfeng believes that turning the family living room into an intelligent classroom has solved two major pain points of online education institutions in second, third and fourth tier cities. First, about 6,543.8+billion users turn on TV to watch IPTV and OTT TV programs every day. By embedding online education course products in IPTV and OTT program channels, target users (young mothers, grandparents) can promote such products to.
Restore the family living room to a "smart classroom scene", so that parents, grandparents can always pay attention to the latest progress of their children's online education and ask their children's learning acceptance ability in time. Different from the online teaching mode based on IPAD and PC, which can only grasp children's learning effect through online questionnaire, the evaluation of children's online learning effect is relatively lagging behind.
He Tao said that through the analysis of internal big data, the AI real-life interactive courses conducted by Jiangsu Mobile Internet TV currently account for more than half of the orders in third-and fourth-tier cities except Suzhou, Wuxi and Changzhou, basically achieving the development goal of digging deep into the tourist market of second-and third-tier cities.
"Our future vision is that in the smart classroom of the family living room scene, most shallow interactions are supported by wheat interaction technology and realized by AI teacher technology.
Real teachers are committed to improving students' learning ability and moral level and cultivating real people.
"Li Feng told the educational administration teacher.
During this period, AI technology still needs to overcome many difficulties, such as a large number of users conducting business at the same time in an instant, and there are not enough countermeasures for interactive business needs.
He Tao said that at present, MEX is exploring a relatively mature technical scheme to build an ecological chain of education services, including large-screen online teaching, mobile homework completion and WeChat homework correction and counseling. By diverting some data, on the one hand, it can alleviate the operational bottleneck of solving the demand of IPTV interactive services, on the other hand, it can build a new closed loop of online education and provide a better online education experience.
"He pointed out.
In order to solve the bottleneck that IPTV set-top boxes can't realize third-party payment (mainly the poor purchase experience of online teaching products), Wheat Interactive cooperated with Jiangsu Mobile IPTV operators to pay through WeChat Alipay.
Educational scientific and technological output
Li Feng said that thanks to the huge accumulation of operating data of AI teachers, the Light Class Division is considering strengthening the export of foreign education technology from three aspects.
The first is to establish a cross-terminal system with the same screen.
According to the interview survey, more than 50% of the parents who bought the Internet early education program products through PC and iPad posted these products to IPTV channels or smart TVs for their children to learn. This is because it is generally believed that online learning on TV screen has little effect on children's eyesight, and TV screen can control content that is not suitable for children better than mobile terminal, creating a better educational environment.
The second is to build an interactive live broadcast platform, so that the online learning scene of the family living room scene can better play the functions of online teaching, interactive guidance and educator training, so that children can get better learning results.
Third, build an adaptive learning system. The online teaching of animation real people, online grading of after-school homework and the management mode of class teacher are integrated, and a personalized online exclusive tutoring plan is formulated according to the progress of children's online learning effect, and the curriculum is optimized according to the results of children's learning evaluation to realize personalized teaching.
"Therefore, we communicate with Wheat to further develop online early education course products based on IPTV or OTT channels. Including IPTV courses, official WeChat account and customized app service optimization, continuously improve the customer experience of online courses, online homework correction and online learning report analysis, and form a real closed loop of online education.
"Li Feng said.
Before the end of the year, the online early education curriculum products under the Xueyan Siqing Curriculum Division will be launched simultaneously on the national mainstream TV, mainstream IPTV and mainstream radio and television platforms, so that AI can create value and data can create value, and better serve the online education industry layout of western cities in the second, third and fourth lines.
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