Industrial design is a higher education major, which refers to industrial product design based on engineering, aesthetics and economics. Industrial design can be divided into four categories: product design, environmental design, communication design and design management. Including modeling design, mechanical design, clothing design, environmental planning, interior design, UI design, graphic design, packaging design, advertising design, display design, website design, etc. Industrial design, also called industrial product design, involves psychology, sociology, aesthetics, ergonomics, mechanical structure, photography, chromatics and so on. Industrial design brought by industrial development and division of labor is obviously different from other arts, production activities, craft production and so on. It is the cross product of various disciplines, technologies and aesthetic concepts.
I. Training objectives
1. This major trains applied senior professionals who have the basic theory, knowledge and application ability of industrial design and can engage in product design, visual communication design, environmental design, teaching and scientific research in enterprises, institutions, professional design departments and scientific research units.
2. Students in this major mainly study the basic theory and knowledge of industrial design, and have the basic ability to handle the relationships between shapes and colors, forms and appearances, structures and functions, structures and materials, shapes and technologies, products and people, products and environment, products and markets by using the principles and laws of modeling design, and to express these relationships uniformly in product modeling design. Candidates applying for this major need to have a certain artistic foundation.
Second, the curriculum system
The main content of professional study: There are five major topics in this major: product design, environmental facilities design, visual communication design, digital design, display and display design. It mainly offers basic courses such as descriptive geometry, shadow perspective, engineering drawing and preliminary design, as well as the main courses of related courses such as visual communication design and principle, product design and principle, environmental facilities design and principle, industrial design engineering foundation and industrial design history.
1, specialized course
Engineering graphics, industrial design engineering foundation, design sketch, product renderings, plane composition, color composition, three-dimensional composition, ergonomics, design psychology, model making, computer-aided industrial design, product form design, industrial design methodology, product design, visual communication design, environmental design, etc.
What is the design direction of human body modeling? Courses such as engineering mechanics, automobile introduction, body modeling design, ergonomics and automobile aerodynamics have been added.
Art design direction? Courses such as graphic creativity, product packaging design, VI design, binding design, advertising and poster design, and interior design have been added.
2. Basic courses
Visual communication, ergonomics, computer-aided design, product modeling design, design procedures and methods, product design, corporate image design, environmental facilities design, design management, product structure design, design psychology.
Step 3 try teaching
This major is very practical. In addition to theoretical courses, students also take part in various practical teaching subjects, such as art practice, ergonomics practice, engineering materials practice, visual communication design practice, product and environment understanding practice, woodworking practice, product design practice, product structure practice, decorative structure practice, industrial design engineering basic practice, graduation practice, graduation design and so on. The main experimental links include: model experiment, image experiment, engineering material experiment, woodworking experiment, metalworking experiment, product structure experiment, decorative structure experiment and so on.
Third, the employment destination
Students majoring in this major have a wide range of employment after graduation, and can engage in related design, scientific research and management work in design companies, architectural design research institutes (institutes) or related professional departments of related enterprises, such as building product design, indoor and outdoor environment and facilities design, product packaging, advertising design, graphic design, display design, display design, product research and development, etc.