At the end of 20 18, Zhonggong Education was successfully listed on the backdoor. After the listing, it was out of control and the stock price continued to rise. Li Yongxin used to keep a low profile, but now his strength is not allowed, because his worth has soared.

Until March 2020, Hurun's list of global education entrepreneurs was released, and his mother Lu became the richest man in the world's education sector with a wealth of 9 1 100 million.

Like, the earliest and most famous graduate was from Peking University. Now, and the wealth is 4.6 times.

0 1 It didn't go well at the beginning.

1In June, 1999, Li Yongxin, who graduated from the Department of Political Science in Peking University, started his own business as soon as he graduated.

1999, although college graduation does not include distribution, graduates of Peking University are still favored by heaven and have no employment pressure. The vast majority of graduates choose employment, study abroad or graduate school. It is rare for Peking University graduates who choose to start their own businesses like Li Yongxin.

At that time, the program group planned to follow up and report Li Yongxin's entrepreneurial process, taking him as an example for college students' entrepreneurship, and promoting it to set an example for college students.

Unexpectedly, just one month later, Li Yongxin's grand business plan failed. The reasons behind it are also very common. It turns out that Li Yongxin has found an investor, and the investor holds 90% of the shares, and Li Yongxin holds 10%. During the month of cooperation, the two sides had great differences, had a fierce quarrel and had to close the company.

At that time, when talking about the feeling of entrepreneurial failure, he bluntly said: "It's embarrassing and shameful."

Li Yongxin likes to toss and turn and refuses to admit defeat. After the failure of his first venture, he did some entrepreneurial projects, such as computer counseling, primary and secondary school counseling, and Olympic mathematics training.

02 Choosing the Right Civil Servant Training

The choice of civil service examination items was influenced by the tutor of Peking University. At that time, the civil service examination was very popular, and many people found his tutor, but the tutor did not understand the civil service examination.

So I suggest that Li Yongxin do civil service examination training.

The tutor said, "Yongxin, stop fooling around and teach the students who take the civil service exam. I tutored several students and they passed the exam. You should do this. "

As a matter of fact, Li Yongxin also took part in the civil service pilot examination during his college years, and was one of the first people to take the examination.

When Li Yongxin was doing primary and secondary school training, he encountered some problems in the early stage, and found a method through some groping, which was very successful.

Later, I tried almost all kinds of education and training, and found that civil service examination training is a good business opportunity, and it is more challenging and fulfilling than primary and secondary school training, so I chose to do civil service examination training.

But the money is not enough.

I have to borrow money from my mother. His mother said, "This 30,000 yuan was not given to you for nothing. If you make money, you should pay it back to me. If you can't, find a way to return it to me. "

With the money given by her mother, Li Yongxin vowed to live up to her mother's expectations and said to her, "If you lose, I will pay you back 30,000 yuan. If you earn, I will give you 300 million. "

Converting the 30,000 yuan given by her mother into shares, her mother Lu became the largest shareholder of the company.

From then on, Li Yongxin set foot on the high-speed train of public examination fever, which developed rapidly until it became the richest man in education in the world.

03 entrepreneurial experience

Starting a business is a difficult thing. If Li Yongxin wants to break through the tight encirclement, it must have its own way of success.

(1) Persistence is the key.

At the beginning of the establishment of the enterprise, there were many difficulties and the registered capital could not be collected. The bank refused to open an account for him because the initial capital of 30 thousand yuan was too small. Due to lack of experience, it suffered many setbacks in the process of opening up the market.

At first, I worked in a 6-square-meter office, spread newspapers and slept on the floor at night, and even ate steamed bread.

Li Yongxin said that when many entrepreneurs encounter difficulties and setbacks, they will think about whether to stick to it. Some people want to retreat from difficulties and don't make meaningless persistence. But there is no meaningless persistence, only "true and false persistence."

Entrepreneurship is a process of trial and error, and it is difficult to succeed in one step. As long as you persist, you will come up with new ideas and new ideas. After many adjustments and attempts, we will find better business opportunities and more feasible profit models, and we will certainly succeed.

An entrepreneur should think clearly when preparing to start a business. There must be many failures in the future. If you can't face failure correctly and sum up your reflection, then don't start a business easily.

(2) Don't take shortcuts

In the most difficult time, what is the strength to support China people to sleep on the floor and chew steamed bread? It is the persistence of dreams. This is my belief in my bones. I want to do something different and help others.

There are many opportunities to go back or take the easier road, but they don't take shortcuts.

At first, Li Yongxin thought there was a shortcut, so he tried to find it. As a result, he found that there was no shortcut at all, and it would be a shortcut if he could take the ordinary road.

After practice, he thinks that detours are also a shortcut. Take more detours and experience more failures and setbacks. This is a blessing from heaven, and this is the real shortcut to success.

(3) Be yourself

At the beginning of his business, many students from Li Yongxin came to work in his company, but none of them followed him from beginning to end. He didn't complain about anyone. He believes that the correct way to start a business is to be yourself.

Li Yongxin said, "Don't think about the team at the beginning. The most important person is yourself. If you can make the entrepreneurial project from 0 to 1, someone will invest in you to make it 100, and you can become a great company by expanding it to 100. "

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Are you suitable for starting a business? See if you have the following qualities:

One is a dream. I just want to make money to support my family through entrepreneurship, which is not suitable.

The second is to persist and not give up easily.

The third is passion. You really love what you are doing, not just to make money.

Fourth, diligence, for lazy people, entrepreneurship is a luxury talk.

The fifth is to be practical, down-to-earth, not delusional, not empty talk.

Sixth, innovation, to be different, it is difficult to achieve anything by following the footsteps of others.

References:

[3]. "Li Yongxin, training courses can also become the richest man", the city boundary, Qi.

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Author: Chef Ding, focusing on business elites, has 10 years of professional development education and training experience, and has served in Tencent North Branch, Siweituxin, Beijing Belle and other enterprises.