(1) In the topic discussion of a publishing house, there is an interesting phenomenon: editors list the most important topics they think: Editor A is attending adult education to study for his second degree, and he has chosen how to write his graduation thesis; Editor b's daughter is in kindergarten, and the topic is "preschool education series"; Editor C is a Go enthusiast, and his topic is Nie Weiping's chess path analysis.

(2) Su Dongpo, a famous scholar in Song Dynasty, and Fo Yin monk were good friends. One day, Su Dongpo visited Fo Yin and sat opposite Fo Yin. Su Dongpo joked with Fo Yin: I think you are a piece of shit.

Fo Yin smiled and said, "I think you are a golden Buddha." Su Dongpo felt that he had taken advantage and was very proud. After returning home, Su Dongpo proudly mentioned this to his sister. Su Xiaomei said, "Brother, you are wrong. Buddhists say that the Buddha's heart speaks for itself. What you see in others means what you see in yourself. "

(3) there is such a story in Zhuangzi:

Yao went to Huashan to inspect, and Hua wished him "a long life, wealth and many men". Yao was the capital that he politely declined; Huafeng people said: "longevity, happiness and more men are what people want;" You can't do it alone. What's the matter? "Yao said," People are more afraid, and wealth is more troublesome and life is more humiliating. It's three, not virtue, so quit. "People's psychological characteristics are different. Even the basic goal of' happiness and longevity' cannot be' projected' to anyone at will.

In Japan, dolls represent what little girls want to be when they grow up. When Barbie was first introduced to Japan, in the eyes of teenagers, her legs were too long and her blue eyes didn't look like Japanese girls at all, so she didn't sell well.

The company repaired Barbie's chest and legs and changed her eyes to brown. Nearly 2 million Barbie dolls were sold in two years. At first, the company's loss failed because it assumed that the Japanese market was similar to the American market, and Barbie, which was popular in the United States, would also be popular in Japan, but the result did not arrive as scheduled. This is the consequence of ignoring the projection effect.