1, event marketing

Focus on publicity for a period of time, create topics, shape star lecturers, turn users' interest in star lecturer courses, and then transform institutions.

2. Old customer reference marketing

Cultivate old customers, develop old customers, and become partners or part-time sales of institutions. Old customers introduce several new customers, and they can earn back their course fees and earn new income.

3. Fission marketing

Viral marketing. Generally speaking, from one mouth to ten, from ten to one hundred. Just like a user spreading information, 10 users receive information and start spreading new information. The hottest low-cost marketing method in 2020 is fission marketing. If you haven't experienced it yet, you can use fast rotation and one-button fission.

4. Horizontal alliance

In fact, it is similar to the principle of pushing and changing powder, sharing user resources. Joint affiliates, using two platforms to promote sales.

5. Result-oriented marketing

Consequence theory makes an annual marketing plan, distributes it to all departments, and sets phased work objectives.

6. Brand marketing

Shaping institutional IP. In marketing tools (posters, Yi Labao, enrollment announcement, enrollment PPT, etc. ), emphasizing the institutional brand and shaping the brand image.