Public relations major belongs to public utilities in the field of public management and service. Mainly study the basic knowledge and skills of maintaining corporate public image and communicating with organizations or individuals, and carry out training in brand promotion, event planning, external liaison and crisis management, involving management, sociology, communication and other fields.
Brief introduction of Sun Yat-sen University
Sun Yat-sen University is a comprehensive university directly under the Ministry of Education of China. The school is located in Guangzhou, and its motto is' erudition, interrogation, deliberation, discernment and perseverance'. The predecessor of Sun Yat-sen University was the National Guangdong University founded by Dr. Sun Yat-sen in 1924. 1926 After the death of Sun Yat-sen, it was named National Sun Yat-sen University. Sun Yat-sen University and Sun Yat-sen Medical University were established in 1952 respectively. 200 1, Sun Yat-sen University and Sun Yat-sen Medical University merged to form Sun Yat-sen University.
The establishment process of public relations specialty
From 65438 to 0994, with the approval of the State Education Commission, Sun Yat-sen University established the first public relations undergraduate major in China, forming a multi-level and multi-form public relations teaching and training system in Chinese universities. Therefore, the discipline construction of public relations in China has reached a new level. China's public relations education has gradually moved towards a standardized and systematic stage of advanced academic education.