Average efficiency: refers to the efficiency of terminal stores 1 square meter, which is generally used as an important criterion to evaluate the strength of stores. The calculation method "sales performance ÷ store area" refers to the average sales amount per square meter.
Extended data
Features:
Retail trade refers to the trade activities of selling goods or services directly to the final consumers. In trade operation, retail directly faces the final consumer. Through retail operation, goods leave the trade field and enter the consumption field, and truly become the object of consumption, thus completing the process of social reproduction. In this sense, retail is the end of the trade process and the terminal in the middle of production and consumption.
From the history of trade development, retail is the oldest trade mode, and the initial trade can be regarded as the embryonic form of retail trade. In the primary stage of market development, the small scale of commodity production determines the limited supply of commodities, and the self-sufficiency of consumers determines the limited demand for commodities.
Therefore, trade activities are basically sporadic, scattered and small batches, and concentrated in a certain area, mainly carried out by retailers. Occasionally, large-scale or large-scale trade and transportation activities are also undertaken by retailers. Retail is the main form of trade activities.
With the development of socialization and specialization of commodity production, the variety of commodities has increased, the demand has expanded, the transaction volume has increased, and the contradiction between production and sales has become increasingly acute. Between producers and consumers, only retail trade can no longer meet the requirements of social production and trade, and new trade transaction methods must appear.
So retail and wholesale are separated. When wholesale becomes a line or a department in the trade field, retail is also unemployed because of selling goods to the final consumers. Compared with wholesale trade, the main features of retail trade are:
1. The transaction object is the final consumption of goods purchased for direct consumption, including individual consumers and group consumers. Consumers buy goods from retailers not for resale or production, but for their own consumption. Trading activities are carried out separately and dispersedly between business personnel and consumers.
2. The subject matter of retail trade includes not only commodities, but also services, that is, providing various services to customers, such as delivery, installation and maintenance. With the fierce market competition, the pre-sale, in-sale and after-sale services provided by retail have become an important means or field of competition.
3. The retail trade has scattered transaction volume, frequent transactions, small turnover each time, and a large proportion of unfinished transactions. This is the definition that retailers should have. Retail is defined as small sales in China. Because retail trade itself is an accidental business, the transaction object is a large number of scattered consumers, which determines that each transaction volume of retail trade will not be too large, and a small transaction volume cannot maintain lasting consumption. Accordingly, the frequency of retail trade is particularly high. It is precisely because the average transaction volume of retail trade is small and the transaction amount is frequent that retailers must strictly control their inventory.
Retail trade is greatly influenced by consumers' buying behavior. The object of retail trade is the final consumer, and there are many types of consumer buying behavior. Most consumers show unplanned impulse or emotional type when buying goods. Faced with this kind of consumption with obvious random purchase behavior, retailers should pay special attention to stimulating consumers' desire to buy and interest in demand if they want to expand sales. To this end, retailers can make efforts in stocking, commodity display, advertising, promotion and other aspects to make their business alive and develop.
5. Retail trade is mostly carried out in stores, with outlets of different sizes and wide distribution. Because of the universality, dispersion, diversity and complexity of consumers, it is far from enough to rely on a few retail outlets in a region to meet the needs of consumers. No matter the scale or layout, retail outlets must meet the needs of consumers as a starting point, and adapt to various needs of consumers such as shopping, sightseeing, browsing and leisure.
6. The retail industry is rich in varieties and distinctive in characteristics, because consumers often have to make choices and "shop around" when buying goods, in order to buy goods that they are satisfied with. Therefore, retail trade must have its own operating characteristics to attract customers, with sufficient inventory, rich varieties, complete colors and specifications.