1. It is forbidden to use national, world-class, top-class, first-class, unique, first-choice, top-class and national-level products, so as to fill the domestic blank, exclusive, first-class, latest, most advanced, the first brand, gold medal, famous brand, excellent, top-class, exclusive and the first in the whole network.

2. It is forbidden to use absolute terms with the same or similar meanings, such as highest, lowest, most, most valuable, cheapest, latest, most advanced, largest, latest technology, most advanced science and best.

3. It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute, big name, precision, super profit, leading brand, leading listing, superstar, famous artist, luxury goods, and one of the world's top X brands.

4. It is strictly forbidden to use exaggerated expressions such as 100%, international quality, high-grade, authentic, national, world-class, superlative and best.

Prohibited time limit clauses:

There should be a specific time limit. All group purchases must indicate the specific event date. It is strictly forbidden to use words that cannot determine the time limit, such as ending at any time, only this time, raising prices at any time, lowering prices immediately, and the last wave.

Forbidden authoritative words:

1. It is strictly forbidden to use the words of national XXX***, recommended by national XX authorities, exclusively provided by national XX authorities and specially provided by staff of state organs for publicity.

2. It is strictly forbidden to use words that claim that quality does not need to be tested, such as exemption from inspection, national quality inspection and exemption from inspection.

3. It is strictly forbidden to use RMB patterns (except those approved by the central bank).

4. It is strictly forbidden to use the words such as time-honored brand, China well-known trademark, special supply and exclusive use (except for exclusive use of Vipshop).

It is forbidden to use the word "click XX":

It is strictly forbidden to use words that are suspected of deceiving consumers, such as "Congratulations on winning the prize", "Free for All", "Surprise by clicking", "Trial by clicking", "Prize" and "Non-GMO products are safer".

It is forbidden to use words to stimulate consumption;

1. It is forbidden to use words that stimulate consumers to snap up, such as "spike", "grab the explosion", "if you don't grab it, you won't have a chance", "people are crazy" and "crazy".