The educational concept of using the word "benefit" is the education of six benefits and the growth of six benefits in life. According to relevant data, the brand building plan of Liu Yi Education takes Liu Yi education and life growth as the educational concept, so that students can learn to be human, learn to learn, learn to live and learn to create. Six benefits refer to morality, intelligence, health, emotion, heart and ability. Carry out the promotion plan of six benefits education, that is, take life growth as the core, implement the two principles of life-oriented and concrete moral education, and endow students with a distinctive brand of Yimin culture through micro-classes, large-scale activities and daily life, so as to integrate six benefits into students' life growth and cultivate six benefits teenagers with excellent moral character, high intelligence, good health, elegant feelings, beautiful soul and strong ability.