First, push hard, recruit some employees or part-time students, distribute leaflets and small gifts at the school gate and competitors' gates to attract some customers.
Second, traditional media, such as some local newspapers and magazines, advertise.
The third is to rely on word of mouth and engage in activities of recommending awards and concessions.
With the development of the Internet, the marketing battlefield and marketing methods of the education industry are also being adjusted accordingly, and many educational institutions are gradually moving towards the Internet era from the past.
In fact, the education industry is the most suitable for network promotion, such as language, vocational skills, training of various qualification certificates and so on. At present, some training industries in China do a good job in network promotion.
So how should educational institutions do network promotion?
search marketing
SEO optimization (Baidu, 360 and other browser optimization keywords) has the advantages of stable ranking and large room for subsequent development.
soft article marketing
Soft articles include media press releases, products, case stories, industry observation and comparison, etc. , mainly to increase the exposure of brands and products, but the content must be aimed at the topics that target customers care about, and at the same time, advertisements can be implanted to gain attention and recognition.
video marketing
Through the Internet video platform, content is the core, creativity is the guide, and carefully planned video content is used to achieve the purpose of product marketing and brand communication.
Of course, forum marketing should not be missed. Education schools can go to major forums, especially parent-child forums, learning forums and other places to publish some teaching materials, teaching concepts and other content, to help their enterprises improve their visibility, establish brand awareness, and achieve the desired results through online marketing promotion.