According to the form of expression, it can be divided into: print media, electronic media and so on. Print media include posters, newspapers, magazines, books, etc. Electronic media include television, movies, radio, electronic billboards, telephone, Internet and so on.

Print media is portable and easy to store, and readers have the initiative, which can better adapt to the trend of diversification. However, its timeliness is not strong, and it cannot be reported in real time like electronic media, but it takes a production cycle. With the development of science and technology, the proportion of outdoor electronic media is getting higher and higher, and Boyi vehicle media belongs to electronic media.

2. Classification by function

According to the function, it can be divided into visual media, auditory media and audio-visual media. Visual media include newspapers, magazines, posters, leaflets, posters, calendars, outdoor advertisements, window decorations, objects and vehicles. Audible media include radio broadcast, cable broadcast, publicity vehicle, recording and telephone.

Audio-visual media mainly include TV, movies, dramas, sketches and other forms of expression, such as Boyi automobile advertisements. Through audio-visual combination, the audience can better interact with advertisements.

3, according to the scope of influence classification

According to the influence scope of advertising media, it can be divided into international advertising media, national advertising media and local advertising media. Global media, such as satellite circuit communication, global publications, etc. State media, such as national television and national newspapers. Local media such as local TV stations, newspapers, local outdoor billboards, buildings, traffic advertisements, etc.

Brands can choose the scope of influence according to their own needs. If it is a local event promotion, just put it in the local media.

4. Classification by acceptance type

According to different audiences, advertising media can be divided into mass media and professional media. Mass media include newspapers, magazines, radio, television and architectural advertisements, while professional media include professional newspapers, magazines and professional manuals. Brand owners need to choose appropriate media according to the product characteristics of advertisements.

5, according to the length of time classification

According to the length of information spread by the media, it can be divided into instant media, short-term media and long-term media. Instant media, such as radio, TV, slides, movies, etc. Short-term media such as posters, windows, billboards, newspapers, etc. Long-term media such as product manuals, product packaging, labels, trademarks, calendars, etc. The choice of these media is mainly based on the duration of advertising activities and the total brand budget.

6, according to the statistical degree of classification

According to the statistical degree of the number of advertisements and the standard of advertising fees, it can be divided into metering media and non-metering media. Measurement media such as newspapers, magazines, radio, television, etc. Non-metric media, such as street signs and windows.

7. according to the content of the exchange.

According to its communication content, it can be divided into comprehensive media and single media. Comprehensive media refers to the media that can spread a variety of advertising information at the same time, such as newspapers, magazines, radio and television. Single media refers to the media that can only spread one or one aspect of advertising information, such as packaging, window, neon lights and so on.

8. According to the relationship with advertisers.

According to the relationship with advertisers, it can be divided into indirect media and special media (or rental media and self-use media)

Indirect media (or rental media) refers to the media used indirectly by advertisers through leasing and purchasing, such as newspapers, magazines, radio, television and public facilities. Special media (or self-use media) refers to the media owned by advertisers that can be directly used by advertisers, such as product packaging, leaflets, windows, neon lights, trade fairs, publicity vehicles, etc.

There are various types of advertising media. The final choice of advertising media needs to be determined by combining the brand owner's own products and publicity needs, such as publicity scope and publicity duration, and comprehensively considering the media that is more suitable for him. Boyi car advertising, through the perfect combination with online car and taxi, realizes the effect of advertising flowing throughout the city, and the duration and display form can be freely selected and customized by the brand owner.

Advertising media is the material means and tool of advertising. Including newspapers, magazines, television, radio, neon lights, window, street signs, calendars, etc.

With the development of economy and technology, advertising media are constantly innovating and replacing. In the past quite a period of time, newspapers occupied the first place in advertising media, and then the TV industry developed rapidly. In some modern western industrial countries, TV advertising has occupied the first place in all kinds of advertising media. The use of communication satellites has further promoted the development of advertising. Television advertisements can rent communication satellites and spread the images of advertisements to all parts of the world. When choosing advertising media, we should choose one, two or more advertising media according to the advantages and disadvantages of various advertisements and the actual situation of goods, so that advertisements can receive rapid results and be consolidated for a long time.

Advertising media include: Internet, TV, newspapers, focus media, wall advertisements, etc.

Advertising media refers to the material means and tools used for advertising, which can realize the information dissemination between advertisers and advertising objects. With the rapid development of the Internet, the Internet has now become the mainstream advertising media.

165438+1October18th, there was news in the market that ByteDance group's domestic advertising revenue stopped growing, and it was "no comment". Many brokers, e-commerce and other professionals said that although the advertising industry lost large single customers in the education industry this year due to industry supervision and other reasons, and the overall growth rate of the industry slowed down due to policy supervision and other factors, ByteDance 202 1 advertising can still maintain a growth rate of at least 20% with the advantages of byte market data and traffic and the explosive growth of e-commerce business this year.

(1) Print media refers to the media that use printed materials to spread advertising information, including newspapers, publications, product manuals, samples, advertising letters, telephone books, calendars, desk calendars, tickets, train timetables, reference book inserts, etc.

(2) Electronic media, including movies, television, radio, slides, electronic display screens, etc. This kind of advertising media is playing an increasingly important role in real life, and enterprises should pay special attention to it.

(3) Outdoor media, including billboards, posters, street signs, walls, neon lights, windows, balloons, light boxes, etc.

(4) Physical media, including goods, models, packaging and decoration, gifts and identification badges.

(5) Internet.

(6) Other media, such as matchboxes, handbags, wrapping paper, shopping bags, commemorative books, jerseys and gifts. , is also a good advertising media.

According to the form of expression

Advertising media can be divided into print media and electronic media. 1. A printing medium that advertises by printing some advertisements on paper. Newspapers, magazines, brochures, etc. This is the kind of advertising media that we usually see. 2. Electronic media is the media that publishes advertisements through certain electronic means and advanced electronic information technology. Common TV, radio and internet all belong to this category. At present, this kind of media is developing rapidly, especially the Internet will soon become the dominant advertising media.

Divided by function

Advertising media can be divided into visual media, auditory media and audio-visual media. 1. Visual media include posters, leaflets, calendars, newspapers and magazines. It mainly spreads information by stimulating human visual organs. 2. Audible media include radio broadcasting, cable broadcasting, recording and telephone. It mainly achieves the purpose of information dissemination by stimulating human auditory organs. 3. Audio-visual media mainly include movies and television. They mainly promote the visual and auditory organs to achieve the purpose of publicity.

Advertising media are classified according to their nature.

1. Newspaper media: various daily newspapers, weekly newspapers, evening newspapers, Chinese newspapers, foreign language newspapers, etc. 2. Magazine media: various weekly, monthly, comprehensive, professional and academic magazines. 3. Broadcast media: local stations, CCTV, sports stations, etc. 4. TV media: CCTV, local TV stations and commercial TV stations. 5. Outdoor media: street signs, posters, leaflets, posters, etc. 6. Book media: calendars, desk calendars, calendars, etc. 7. Transportation media: buses, trains, planes and other vehicles inside and outside the carriage, platforms, tickets, etc. 8. Store media: store facades, counters, shelf displays, flags, etc. In addition to the above, there are packaging media, video media, postal media and other sub-media, all of which are components of advertising media.