For the brand of an educational institution, it is very important to improve brand awareness. In addition to the business model, news promotion is also an important way to improve the popularity of the education industry. The more education and training institutions with big brands, the more attention will be paid to news promotion. Then, how can the news promotion in the education industry achieve the ideal effect? Today, Bian Xiao brings you the strategies that the education industry must master in news promotion, and helps the education enterprises to solve the news promotion problem.

First of all, let's look at some common problems in news promotion in the education industry:

1, single promotion mode. Judging from the current news promotion modes of many education industries, the promotion methods are relatively simple, and it is difficult for emerging educational institutions to stand out in the education industry.

2. The publicity expenses on TV and paper media account for a relatively high proportion, and the cost of this promotion method is high, and the publicity audience has certain limitations.

3. Many enterprises and brands in the education industry have formed a fixed customer base. Many parents and students tend to choose educational brands with word-of-mouth accumulation and dare not try new educational brands.

4. Promote popularity through keyword bidding. This way of promotion costs a lot and is not suitable for educational institutions with low marketing budget.

In view of the above problems, how can the education industry master the strategy of news promotion and solve these problems?

1. Customize the news promotion plan. Education and training institutions are a word-of-mouth industry. Parents and students choose education and training institutions.